Business Personality Disorder

Learn how disconnected messaging can harm customer relationships. Integrated messaging creates a unified brand experience.

Roy Williams

October 8, 2024

Business Personality Disorder (BPD) is characterized by at least two distinct identities or dissociated personality states that show up in a company’s behavior.

BPD emerges when unrelated teams work independently in the areas of (1.) Advertising (2.) Web Presence (3.) Sales Training.

If a person encounters your ads, then visits your website, then comes to your place of business, will they feel they have encountered a single personality three times, or three personalities once?

Advertising rarely makes the sale. It merely engages the customer in the early stages of a conversation. If the reader/listener/viewer of your ad has purchased from you in the past and had a good experience, it’s possible the ad will cause him or her to make immediate contact with your business.

But customers who are less familiar with you will hope to extend the conversation and learn more about you by visiting your website. And they will expect to encounter the same personality they met in your ads.

Will that happen?

Or will they encounter an entirely different personality crafted by your website team?

Does your website continue the conversation begun by your advertising, or does it stand alone, as though that conversation never took place?

To what degree is your website disconnected from your advertising? That will be the degree of disconnection experienced by your customer.

If by some miracle, the personality, tone and style of your website agrees with the personality, tone and style of your advertising, your biggest problem remains. Will your people continue the conversation that was begun in your ads and continued on your website? Or will they introduce an entirely different company than the one your customer was hoping to meet?

Relational Marketing depends on Integrated Messaging.

Integrated Messaging begins with

We Believe

(Statements that capture the Personality and Promises, Processes and Benefits of your company.)
Personality makes the customer feel they know you.
Promises make the customer feel secure.
Processes give credibility to your Promises.
Benefits are what the customer is hoping to experience.

Brandable Chunks

(memorable identifiers and phrases extracted from your We Believe statements.)

Deliverables

(Advertising, web copy, content marketing, and signature phrases used by your people, all built from the same list of Brandable Chunks) These deliverables include 5, 10, 15, 30 and 60-second radio ads, billboard copy, email subject lines and body copy, digital marketing text, memorable identifiers for truck and van wraps, store signage, etc.)

Book a call with Ryan Chute of Wizard of Ads®, and let's create those mind-blowing ads.

(Brand Story)

(Brand Identity)

(Brand Guide)

(Channel Alignment)

(Brand Alignment)

(Brand Personality)

Roy Williams

Roy H. Williams is the OG Marketing Strategist and Master Copywriter. He IS The Wizard of Ads™, and it is his proven methodology, principles, and framework that are used daily at the Wizard of Ads™.

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

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Let's grow your home
service business.)

Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads® offers services that start with understanding your marketing challenges.

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment.

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

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deserve this)

Become the next household name