Chasing Your Shadow With the Sun at Your Back

Discover the true measure of success beyond profit margins. Explore the nuanced differences between making money, building a name, and making a difference.

Roy Williams

October 29, 2024

Chasing Your Shadow With the Sun at Your Back

You bought it for 50 cents.
You sold it for a dollar.
You made 50 cents.

What was your percentage of profit?

You could say “100 percent” because the 50-cent profit you made is equal to your original investment of 50 cents.

But if we look at it from the basis of your selling price, you sold it for a dollar and only 50% of that was profit.

So did you make 100% or was it 50%? There is a valid argument for each perspective.

It’s not my intention to lecture you today about the difference between markup and margin or to fill your ears with chatter about inventory turn or the concept of zero marginal cost.

We’re talking about something bigger.
We’re talking about your success.

Profit is easy to identify, but tricky to measure.

Success is like that, too.

Does your pursuit of success ever make you feel like you’re chasing your shadow with the sun at your back; no matter how fast you run, you can never quite grasp it? Is success a forever carrot-on-a-stick, just a little further away than the length of your arm?

Most of us live with the hope of accomplishing a series of goals, but rarely do I meet anyone who can tell me how they plan to measure their progress toward those goals.

How will you measure success?

Before you can answer that question clearly, you have to recognize that success comes in three different colors.

You can make money.
You can make a name.
You can make a difference.

If you make enough money, it will make you something of a name. But whether or not you ever make a difference is an entirely different question. Many successful people keep their money and their name clamped tightly within their fists.

If you make a name for yourself, money will likely follow. But will you then care enough about others to try and make a difference in their lives?

My advice to you is to first make a difference. Do what you do so very well that people take notice of it and speak highly of you. The money will quickly follow.

What are you trying to make happen?
How will you measure progress-to-goal?
In what way will you make a difference?

Book a call with Ryan Chute of Wizard of Ads®, and we’ll hook you up.

(Profit)

(Growing Business)

(Business Advice)

Roy Williams

Roy H. Williams is the OG Marketing Strategist and Master Copywriter. He IS The Wizard of Ads™, and it is his proven methodology, principles, and framework that are used daily at the Wizard of Ads™.

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Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads® offers services that start with understanding your marketing challenges.

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment.

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

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The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

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