How Do You Grab Attention in Ads?

Words are the essence of communication. Without attention-grabbing words, you risk clarity. This can lead to a campaign that falls short of the conversions you're aiming for. When you understand which words are most powerful, you can better appeal to your target audience and get them interested in your thing. Some words pique curiosity, while others repel or repulse. A tiny change in how you say something can have profound effects on the listener. That's why it's important to consider not just what you say, but how you say it.

The Importance of Attention-Grabbing Words Today

It can be difficult to stay focused in a fast-paced digital world. With so much sensory stimulation, it can be hard to decide which products will provide us with the greatest value. Every day, we take in countless ads. These ads are displayed through various sounds, words, and visuals. However, most of them simply fade into the background and just add to the noise. Attention spans are shorter than ever — with the average attention span only being eight seconds. To be successful with your marketing, an ad must stand out and capture attention. It can no longer rely solely on its message; it also needs to be creative and attention-grabbing. This means having attention-grabbing words that immediately make the reader want to find out more. They create curiosity, stimulate interest and offer value to consumers. When done well, you will not only have the reader hooked on your content but also significantly increase your profits. At Wizard of Ads®, we can ensure that you make it to the finish line. We help residential home service businesses and retailers come up with powerful and emotional words for their advertisements — and we can do the same for you. Contact us today to see your ads come to life!

What Particular Words Grab an Audience Attention?

Many words are powerful in the marketing world, but some perform better than others. Here, we’ve provided you with what we consider to be the best words to use for grabbing an audience’s attention. Enjoy!

Immediately

"Immediately" is our first attention-grabbing word, and for good reason. When you use urgency, you're telling your audience that they need to pay attention now and that what you have to say is important. "Immediately" is a versatile word. It can be used to stoke the feeling of urgency, as in "immediately available!" or "immediate satisfaction!" It can also be used to start off a persuasive message, as in "we need your help immediately." No matter how you use it, it's sure to get your message across and inspire immediate action.

Renewed

"Renewed" is an attention-grabbing word because it implies that something was once old and tired, but has now been brought back to life. This can be a very appealing message for consumers who are looking for ways to improve their lives. Renewed products often promise to be better than the original version, which can be very enticing for buyers. When used in advertising, renewed can mean that a product has been improved in some way, or that it is now available at a lower price. It can be a very effective way to wow an audience and them interested in a product.

Instantly

Similar to immediately, the word "instantly" is a great word to use when you want to emphasize how quickly something happens. Whether it's a product that delivers fast results or a service that's available right away, using the word "instantly" communicates that there's no waiting involved. This conveys a sense of convenience which is especially appealing when people are looking for products or services where they need the results fast.

Invigorated

"Invigorated" is a powerful word that can convey a lot of meaning. By using invigorated in ads, businesses hope to get people's attention and persuade them to buy their products by making them feel excited and energetic. Invigorated can also be used to describe how a product makes you feel, such as an invigorating shampoo that gives you a boost of energy. Through positive connotations and associations, businesses hope that potential customers will be more likely to purchase their products. After all, who doesn't want to feel invigorated?

Relevant

The word "Relevant" is a strong, attention-grabbing word that is often used in headlines and advertising slogans. This word is used in aims to get people interested in a product by communicating its importance or usefulness. It also tells your audience that your product is new and popular, which can entice them to learn more about it. Relevancy is an important factor for many consumers, so using this word in your advertising can help you stand out from the competition.

New

Everyone likes something new, that is why it’s is an attention-grabbing word. It promises something different, something that is not the same as everything else out there. “New” is a word that grabs attention and makes people want to learn more about what they are selling. It is a way to create interest and excitement around your product. It’s also a word that can be used to describe change, which is another thing that people are often drawn to. Whether it is a new product or simply a new version of an existing one, people love change and are always looking for something new.

Now

The word "now" implies that whatever is being offered is a limited-time offer. This creates a sense of urgency and encourages people to act quickly. For example, a store might advertise a flash sale with the phrase "act now!" to encourage customers to make purchases quickly. The word "now" is also used to highlight how current and up-to-date a product or service is. This is especially common in technology-related advertising. By using "now" in an advertising campaign, businesses can create a sense of excitement and encourage people to buy their products or services.

Best

When it comes to advertising, "best" is definitely an attention-grabbing word. After all, who doesn't want the best? But why is "best" so effective in advertising? For one, people are always looking for ways to improve their lives. They want the best products and services that will make their lives easier and better. So when they see an advertisement for something that is labeled as the best, they are naturally going to be interested.

Easy

Using the word "easy" in your ad can be extremely effective at getting attention. This is because people tend to associate the word with being able to get what they want quickly and easily. And when it comes to getting what you want, nothing is more motivating than speed and convenience. So if you want to grab attention quickly, using the word "easy" in your ad is a great way to do it. Just make sure that the rest of your ad backs up that promise!

Get

Used as attention grabbers, words like "get" in advertising can be very effective in motivating potential customers to take action. When people see or hear this word, it automatically tells them that they are getting some kind of value from your product. It can also be used to create a sense of urgency, which can help get people to act now instead of later.

Words that Creates Curiosity in Audiences

Yes, there are specific attention-grabbing words, but there are also evocative words that stimulate curiosity in your audience. Here’s a list of good words to use to do just that.

Unlock

When audiences see or hear the word "unlock," it automatically tells them that your product can give them access to their desires. Whether it be a new level in a video game, the ability to use a phone with any carrier, or getting a sneak peek of the newest season of their favorite show, audiences know that when they see or hear the word "unlock," they're curious about what it could mean for them. Overall, it's an excellent way to capture attention and get people interested in your product.

Secrets

Everyone likes to be let in on a secret, which is why the word "secret" is so attention-grabbing. It drives curiosity in an audience, making them want to know what the secret is. Secrets are often thought of as being juicy pieces of information that not many people know about, and this makes them all the more tantalizing. Companies use this sense of curiosity to their advantage as consumers become intrigued enough to learn more about what the company has to offer. Therefore, becoming potential customers.

Amazing

The word "amazing" can be an incredibly effective marketing tool. Your audience will naturally associate the word with your product, essentially telling them that your product is amazing. People love to experience amazing things, so using the word in your marketing can help to create a strong connection between your product and your audience.

Revealing

Although it may be surprising, the word "revealing" is commonly used in advertising to stimulate curiosity. This is because it is an attention-grabbing word that can create a sense of anticipation in the viewer. For instance, if your ad says "revealing the secret to weight loss," people will be intrigued and want to find out more. This is because the human brain is hardwired to seek out new information, and revealing is a word that implies something new and exciting. By creating this sense of curiosity, you can encourage your audience to take action and learn more about what you have to offer.

Mouth-Watering

When you hear that something is "mouth-watering," are you grossed out? Or are you suddenly very hungry? When people see or hear this word, it's plain and simple: they want to know what it what your product tastes like. Say you own a pizza shop, and you want to increase sales. You might make a sign that says "Our pizza is mouth-watering!" This attention-grabbing word will make passersby curious about what your pizza tastes like, and may drive them into your shop to find out.

Stunning

The word "stunning," is a word that is used to describe something visually appealing or extremely impressive. It can be used to describe how someone would look after using a product, such as how their hair would be "stunning" after using a shampoo. This can stir up the desire for them to want to feel good about themselves and purchase the product. Or it can be used to describe the reaction of an audience to a presentation or new idea, such as how "stunning" it was for them to see the new product. This usage of the word leaves people curious about what exactly happened that was so stunning. It draws attention and curiosity in an audience and can leave them eager to find out more.

Remarkable

"Remarkable" is an effective and creative word to use in your advertisements. It brings about a certain curiosity about the product or service and what makes it so "remarkable." This can prompt them to learn more about what you're offering, which is the goal of any advertisement. By using this attention-grabbing word, you can reel in potential customers and give your business the boost it needs.

Baffled

If you want to choose an interesting word that turns heads, use "baffled." This word is certainly attention-grabbing and curiosity-inducing. For example, you can sell something as mundane as a broom and advertise it by saying "baffled customers can't figure out how this broom sweeps so clean!" In other words, you're piquing people's curiosity by using an unexpected word. And that's the key to effective advertising — using words that grab attention and make people want to learn more.

Mind-blowing

The word "mind-blowing" is an extreme word that really packs a punch. When used in advertising, it can be very effective in getting people to take notice of what you are selling. Compare these two ads for example:

"A revolutionary new toothbrush that cleans your teeth in just 10 seconds!"

vs.

"The mind-blowing new toothbrush that cleans your teeth in just 10 seconds!"

The second ad is more likely to get attention because of the use of the word "mind-blowing." By using this word, you are implying that the product is so good that it is worth taking a closer look at.

Two Words of Caution

The use of attention-grabbing words is a compelling notion, but it's important to use them in moderation and associated with a specific claim. For example, overusing words that stir up urgency is helpful in capturing the attention of people who need your thing now, but become quite forgettable for people who are not in the market. When writing good ad copy, be sure you understand what message you are trying to portray and the action you're hoping your audience to take. When making a claim using these attention-grabbing words, be sure you are specific. For example, "Get up to 25% off all watches*" is far less powerful a message than, "Get $250 off a Rolex watch". Or, "We have the best air filters in Orange County", versus, "The best air filter for Orange County is the Cooty Blaster 6000 because of its 125-micron mesh that filters out airborne ash common to our area".

Conclusion

As you can see, the options are plentiful when it comes to the power of captivating advertising words. There are so many to choose from, so it can be difficult to know which ones are the best fit for your brand and the message you are trying to convey. But don't worry, at Wizard of Ads® we have a team of experts who will take care of all that for you. Contact us today to discover the most attention-grabbing words for your campaign!