How To Use Geo-Targeting And Geo-Fencing To Connect With Your Prospects

There is a difference between Geo-Targeting and Geo-Fencing. How can you use each to the greatest advantage?

Gary Bernier

March 28, 2021

How To Use Geo-Targeting And Geo-Fencing To Connect With Your Prospects

What is GeoTargeting?

To GeoTarget is to have your ads show only in a defined geography. In Google Adwords, you can target as small an area as a mile.

What happens if you DON’T GeoTarget in Adwords?

Your ads will run all over the world, and you will spend your advertising budget very quickly. Therefore most people have a location or GeoTargeted campaigns already because they only want their ads to show to people in their immediate area. All of the campaigns we run are Geo-Targeted.

What is GeoFencing?

GeoFencing leverages the GPS in cell phones or RFID tags embedded in devices like wristbands. If a person with a cell phone enters a GeoTargeted area, they have passed through the GeoFence. You can decide to target:

People who are regularly in your targeted location (i.e., they work or live in that area)
People searching in that area, or
People that are just in or show interest in that area.

geo-fence

Mobile applications can be triggered when a device enters or exits a GeoTargeted area. They have passed through virtual GeoFence.

GeoTarget vs. GeoFence, what should I do?

Almost everyone should have Geo-Targeting setup in their campaigns to ensure their advertising budgets are spent in their service areas. For GeoFencing, you have to get good at your mobile advertising and have an excellent mobile-friendly website because you are communicating with someone on a mobile phone.

GeoFencing Example:

Burger King used GeoFencing to target Mcdonald’s customers by offering them a Whopper for only one cent. The objective of the campaign was to get the BK App installed on the phone. Only if you had the app installed could you take advantage of the one-cent deal. The BK app quickly became number one on the app charts.

What can I GeoTarget in Adwords?

You can Geo-Target: Airports, Autonomous Community, Borough, Canton, City, City Region, Congressional District, Country, County, Department, District, Governorate, Municipality, National Park, Neighborhood, Okrug, Postal Code, Prefecture, Province/State, Region, Territory, TV Region, Union Territory, University. You can also radius target. You pick a point and then extend out in miles/kilometers from that point.

Can I exclude areas with GeoTargeting in Adwords?

Yes, you can block areas using any of the targeting methods described above to exclude them. Excluding these areas ensures your ads don’t run in them, which is very popular along borders. For example, one of our customers owns a Jewelry Store that services the Detroit area. In this case, we do not want people across the border in Canada to see these ads, so we exclude Canada.

Can I combine Demographic targeting, Interest targeting with GeoTargeting?

Absolutely. You can combine any of the other targeting methods with your GeoTargeting and GeoFencing strategies.

Which advertising platforms support GeoTargeting and Geo-Fence?

Google Adwords, Facebook Ads (Instagram Ads), Twitter Ads allow you to GeoTarget and Geo-Fence.

(Online Advertising)

(Home Services)

Gary Bernier

The Wizard of Digital, Gary’s Internet experience extends back to guestbooks and site visitor counters and version one of the browsers (remember Netscape). He was doing Internet marketing before Adwords was a thing, and you could buy clicks for a penny. Gary’s clients are blown away by their success on mobile.

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

(No spam. No strings.
Let's grow your home
service business.)

Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads® offers services that start with understanding your marketing challenges.

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment.

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

Ready to transform your world?

(do it - you
deserve this)

Become the next household name