Symbolism, Superstitions and Messages in Ads

Advertising is art with ulterior motives. It is used to make consumers believe that one brand is better than another. In advertising, symbolism is a popular way to convey such messages. Advertising indirectly sets a lot of cultural norms. In order to relate, it plays on a variety of common beliefs. So, how are symbols used in advertising? In this article, we'll explore how symbolism is used in advertising and some of the most common symbols seen in ads today. Read on to find out!

Symbolic Thought

Symbolic thought is the use of symbols to represent ideas or concepts. This can be done in a number of ways, but some of the most common methods are through similes, metaphors, and music. Similes are when two unlike things are directly compared to each other using the words "like" or "as." For example, an ad might say, "X product is like a breath of fresh air." Metaphors are when a direct comparison is made between two things without using the words "like" or "as." For example, an ad might say, "X product is the best thing on the market." Music is also often used as a symbol in advertising to create an emotional response in the viewer. Advertisers may use music to convey a particular emotion they want viewers to feel when they think of their product. For example, a sad song used to compell audiences to donate to a charity. Similes, metaphors, and music are used in advertising symbolism because they create an emotional response in the viewer and make the product being advertised more relatable. By understanding how symbolic thought is used in advertising, we can better understand the messages advertisers are trying to communicate. Are you looking for ways to make your advertising more impactful, more meaningful? Look no further than Wizards of Ads®. Book a call today to get started.

Roles of Symbolism

When it comes to advertising, symbolism plays a significant role in conveying messages to viewers. Symbolism is often used to create an emotional response or make a connection between the product being advertised and the viewer. Let's take a look at some ways how symbols are used in advertising.

Branding

We see symbols everywhere — on the street, in commercials. Heck, even the words in this article are symbols. You can see why are they so important in marketing. Simply put, branding is one role of symbolism in marketing. A brand is a set of associated and aligned symbols that identify a product or company and differentiate it from its competitors. These symbols can take many forms, including logos, colors, and packaging. By creating a distinctive brand identity, companies can make their products more recognizable and memorable to consumers. In addition to branding, symbols can also be used to communicate messages about a product or company. For example, luxury brands often use gold and silver colors to convey a sense of wealth and sophistication. Similarly, green and blue are often used to communicate environmental friendliness. Companies can effectively communicate their desired messages by carefully selecting the correct symbols for consumers. Symbols play an important role in marketing because they help create solid brands and communicate key messages about products and companies. When used effectively, they can be powerful tools for driving consumer behavior.

Artistic Expressions

As we have seen, artistic expressions play an important role in marketing. In particular, they can create solid brands and communicate key messages about products and companies. When used effectively, artistic expression can be a powerful tool for driving consumer behavior. There are many ways to use artistic expression in marketing. For example, you can use color symbolism to convey your desired message about your product or company. You can also use shapes and patterns to create a visual identity for your brand. Additionally, you can use music and sound to connect with consumers on an emotional level. The sky is the limit regarding using artistic expression in marketing. So get creative and see what works best for your business!

Social Connections

Symbolism is used in advertising to create an emotional connection with the consumer. This can be done using symbols representing positive concepts, such as family (identity), success (purpose), or pride (adventure). Alternatively, advertisers can use characters that evoke negative emotions, such as fear, shame, or guilt. Either way, the goal is to tap into the customer's subconscious and create a connection between the product and the desired emotion. One of the most effective ways to use symbolism in marketing is to create ads that feature people from different walks of life interacting with each other. This ad shows consumers that your product or service can be enjoyed by anyone, regardless of their background. Additionally, symbolism is used to create social connections between people who share similar values. For instance, events like concerts or festivals can be sponsored by companies to promote their brand while also providing attendees with a sense of community.

Events

Events are a powerful form of symbolism because they allow companies to tap into people's emotions when they're experiencing something together. When used correctly, events can create a memorable connection between a product or service and the consumer. By now, you should have a good understanding of how symbolism works in advertising and marketing. As you can see, it's a highly effective way to connect with consumers on an emotional level and create lasting memories. So, next time you're planning your marketing strategy, be sure to keep symbolism in mind! It could be the key to unlocking your campaign's full potential.

Superstitions and Buying Habits

Superstitions (luck and so forth) are surprisingly significant driving factors in consumers' buying habits. The belief that a symbol has the power to enact change is called superstition. A study done in 2016 by the Journal of Consumer Research found that people are more likely to buy a product if they feel it will bring them good luck. So, how can you use this information to your advantage? If you're selling a product that could be considered a "good luck charm." For items like a four-leaf clover keychain or a rabbit's foot, display it prominently in your store or online shop. Superstitions can also be used in marketing campaigns and advertisements. For example, you could release an ad campaign around the following idea: Get [your services] before your luck runs out! Friday the thirteenth is just a few days away! You might wish to consider strategies for using superstitions and other symbols in advertising. Especially when you find out that on this day, business revenue is lost by $800 million to $900 million. Just remember, there is a fine line between fear-based marketing and leveraging superstitions. When you see a black cat in your path, do you automatically think it's bad luck? When you come across a ladybug, do you consider it a sign of good fortune? Symbols play an essential role in our lives. They are often used to convey messages without the use of words. In many cultures, certain symbols are thought to hold magical powers. While some might dismiss the idea of superstitions and lucky charms, there is no denying that they can impact behavior. A study by researchers at the University of Chicago found that people who considered themselves superstitious were more likely to take action to avoid bad luck.

The Message of the Symbols

We live in a world full of symbols. From religious and political symbols to the symbology of artifacts and even words, they are everywhere. Advertising and marketing are not exempt. Symbols convey meaningful messages in advertising and marketing. For example, think of the Nike swoosh. It's a simple symbol, but it conveys athleticism, determination, and motivation. Or consider the Mercedes-Benz logo. The three-pointed star is a symbol of quality and luxury. In both cases, the messages conveyed by the signs are strong and clear. But sometimes, the messages conveyed by symbols in advertising and marketing are more subtle. They are used to describe statements about lifestyle, status, or even values. Consider a car advertisement with a family standing beside their new car, the sun setting behind them. While some messages conveyed by the symbols are more insidious, they are no less powerful. So, what messages are hidden in the symbols of advertising and marketing? Only time will tell. For a chance to guidance in advertising and marketing and growth in your business, Wizards of Ads® has you covered. Book a call today to get started.