PageView
(Corporate Culture)

Think your employees understand your vision? Think again.

Unlock the power of clear vision in talent acquisition. Learn how to align employees with your company's goals to ensure success and foster growth.

Gene Naftulyev
Gene Naftulyev
November 14, 2023
Think your employees understand your vision? Think again.

When asked, most business founders say something like “I try to stay true to the vision I had when I started the company.” Are you inclined to answer that question the same way? What if you ask a few of your employees that question? For bonus points: What if you ask your customers?!

The reality is that just about everyone stops thinking and communicating about their vision shortly after hiring the fifth employee. How do I know this? I’ve asked the employees in companies I’ve worked with, and the only ones who recall the vision being communicated clearly to the staff are employees 1-5.

But wait, does that mean that there is no vision? Or just that employees are not aware of it? Let me answer that question with a question. If employees are your most significant cost center, and you hire them to do the things that make the company grow and prosper, then how can they do their jobs while not knowing the vision of the CEO?

Clarifying and implementing the vision is one of the most significant areas I’ve seen leaders fail, in both companies large and small. Developing a vision is essential, and there have been countless books written on that topic. People who call themselves business coaches often focus on developing a business vision with the CEO. Marketing leadership usually has to weave the business vision into the branding and advertising of a company. Companies without vision fail at a much higher rate than ones who take the time and effort to define a vision. But that is just step one!

The follow up to having a well-developed vision is to be able to clarify that vision in a way that all your employees can move the company to closer alignment with that vision. Clarifying your vision is in a sense translating it for each department and then each role in the organization. If the vision is to sell the best titanium bolt at a reasonable price, then each person in the company from the executive assistant, to the HR manager, to the machinist needs to understand how their role can affect the company vision. They also need to understand what factors they need to be focused on while interacting with other workers in the company to best make the vision a reality. It may be about the cost to the accounting department, not the purity of the raw material to the Engineering team. In fact, it is about different things to different groups, and while long-term employees generally gain an understanding of their role in creating the best product, they do this without a formal process of clarification and validation.

Your employees (including contractors) are the people who will implement your vision. Leaving your employees without an understanding of company vision will reduce their chance of success and require more management interaction.

Sometimes employees only see a part of your vision. There are many companies I’ve worked with who have demonstrated the dangers of not correctly communicating their vision. One company I worked with, in particular, had a vision of creating millionaires out of users of their products. But it had no mechanism inside the company to make that happen consistently. The result was that customers felt unsupported after purchasing their products because they bought into the vision of the company as customers, but the company did not clarify that message to their employees. Employees heard the message but were not provided tools or a direction of how to accomplish that vision. Everyone just did what they thought was their job as well as they could. This created both frustrations for the customers and stress for the CEO at having frustrated customers.

The solution, in this case, was to create a new testing and certification department for the customers. People felt much better when they were being challenged to learn and then be tested on their knowledge of the skills they learned. Only when the company vision was clarified did it become apparent that to implement that vision the company needed to create a way to challenge and test their clients. Much like a personal trainer helps more than just an exercise program, so in this case were clients better able to achieve financial growth.

Of course, it didn’t hurt the company to create another revenue stream!

Book a call with Ryan Chute of Wizard of Ads®, and let's create those mind-blowing ads.

(Human Resource)
(Talent Acquisition)
(Employees)
(Vision)
(Employer)
Gene Naftulyev
Gene Naftulyev

Success does not guarantee wealth. Efficiency of business operations ensures profit, and it’s profit that creates wealth. I improve business operations for successful business owners to ensure they become wealthy business owners.

Share this:
Previous
subscribe for free stuff

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

(No spam. No strings.
Let's grow your home
service business.)
Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads®  offers services that start with understanding your marketing challenges. 

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment. 

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

Ready to transform your world?

(do it - you
deserve this)