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A Smart Start For Marketing Your New Residential Home Service Company

Prioritize a conversion-focused website, a distinct logo, and an attention-grabbing truck wrap when starting out, then focus on PPC.

Ryan Chute
Ryan Chute
August 5, 2021
A Smart Start For Marketing Your New Residential Home Service Company

One of the biggest mistakes in advertising is to spread your message around too thin. It does not matter how great your message is if you don’t have the right frequency and reach in your market place. Therefore, Residential Home Service Companies are far better served dominating an intrusive mass media like TV or radio, and investing in it to the point of diminishing returns before seeking to dominate passive mass media like print, direct mail, and billboards. But this comes at a cost that makes far more sense when you're at $2.5 - $3 million in annual revenues.

The Wizard of Ads™ believe having a simple, conversion-focused website, a clear logo, and an amazing truck wrap should be your priority when just starting out. Then turn your attention to a smart PPC strategy and get to work generating revenue to fund your next phase of growth.

PPC is best leveraged at what Google describes as the zero moment of truth. This means investing in unbranded keywords that are most common at the moment customers need you most. “Plumbing” for example, is a waste of money to invest in as a small business (even if you're desparate for leads), while “emergency plumbing repair”, or “best plumber near me”, are very important keywords to get right for your service area. In short, go for quality, not quantity when on a limited marketing budget.

NOTE: This includes the names of your competitors who already have goodwill built with your potential client base.

Branded digital advertising will generate your best leads digitally, but work best with a supporting mass media strategy. You can reduce your digital spend to less than 30% of your marketing budget when you are properly branded. This is a serious game changer when you're ready and able to become a household name. Until you have the marketing budget to run a branding strategy in mass media, build your brand like a Guerrilla Marketer. The best part - with this strategy you spend upwards of 10X per lead less, convert higher, at a higher average ticket, at a higher gross profit (we have the data to support this).

Granted, you don’t attract the cheapy cheapy customers who refuse to let you even do the bandaid work, but I’d rather spend my time with a prospect who is more likely to buy what I recommend today, anyway.

The alternative is to send out your truck to lose money. And spend 80% of your time trying to close at 20% for low margin business. Instead of selling 50% of your high margin, loyal, repeat business clients on the first visit...

Unbranded digital advertising does not build your brand.

In the end, the very best asset you have to win the hearts (and wallets) of your customers FOR LIFE is your buying experience. That means using transactional offers sparingly. They can damage your brand as much as a bad buying experience. A subtle change in either the way you present the offer or your sales process will make a MASSIVE difference. Email me if you want the FREE Swipe File on how to create transactional offers the right way. You cannot control when an air conditioner breaks, so do your very best with the one you're with today to earn the follow up service, maintenance, and replacement opportunities.

Today’s closing ratio determines tomorrow’s sales leads.

So make today's buying experience better than your competition to win the long game. Digital rockstars like RYNO know this well. Branding gurus like KickCharge will make your visual brand shine bright! Marketing Strategist at Wizard of Ads® help you creatively bring it all together with the RIGHT brand message.

(Home Services)
Ryan Chute
Ryan Chute

Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.

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Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads®  offers services that start with understanding your marketing challenges. 

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment. 

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

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The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

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