PageView
(FAQ)

How Long Before My Brand-Forward Strategy Kicks In?

Wondering how long it takes to see results from a brand-forward strategy with Wizard of Ads and Ryan Chute?

Ryan Chute
Ryan Chute
November 10, 2024
How Long Before My Brand-Forward Strategy Kicks In?

A question I often get from clients is,

"How long will it take before we start seeing results from a brand-forward strategy?"

While timelines may vary, depending on the size of the city, the volume of competitors, the quality of their messages, and your product’s purchase cycle, there is a general timeline to consider.

Before diving into this timeline, it's important to consider the pre-launch sequence, which typically takes 70–120 days, depending on what needs to be done to launch the brand. Whether you're changing your business name or determining the level of production needed. This process involves:

  • Brand Uncovery: 15-30 days, including 1-2 days onsite, depending on travel.
  • Market Research: 30–60 days, depending on the scope of work.
  • Creative & Media Buy Process: 45–60 days.
  • Offline Production: 15 days for radio. 30–60 days for television.
  • Online Production (if switching): 60 days.

This means you should plan for roughly 90 to 120 days to develop a completely unique Marketing Strategy before anything hits the airwaves. 

This is by far the most critical time for your brand strategy. It’s essential we take the time to get it right. 

Months 1-3: Initial Launch (Live-to-Air)

  • Early Feedback: Your ads go live and start catching the attention of friends and family.
  • Brand Association: People begin to recognize and repeat your jingles and slogans.

Months 3-6: Gaining Traction

  • Digital Growth: Direct traffic to your website and organic brand search begins to increase. 
  • Pay-Per-Click Performance: You'll notice higher click-through rates and lower costs for your ads as long as your digital provider is properly executing an aligned branding campaign.
  • Lead Generation: Incoming phone calls and booked leads start to rise. 
  • Complaints: By now, some of your audience will be tired of the frequency, or upset that you’ve made them feel. The optimal number of complaints by this stage is not zero. 

Months 6-9: Lift Off

  • Virality: Elements of your brand begin to spread organically.
  • Sales Impact: The average ticket size increases, and sales cycles become shorter. As demand grows, consider price optimization.

Months 9-12: Solidifying Success

  • Team Morale: Employee satisfaction improves, attracting top talent to your company. Keep working at bringing the brand message inside your company to align your message. 
  • Growth: As customer load increases, you may need to hire more staff, buy more trucks, and look for larger spaces. 
  • Revenue Increase: Healthy growth in revenue compared to the previous year.
  • Predictability: Growth becomes predictable and sustainable.

While these benchmarks provide a helpful guide, the timeline for each stage isn't fixed. A smaller budget in a larger city will slow things down. The uncontrollable events affecting consumer confidence will affect results. Capacity or staff and vehicles will affect results. 

A brand fully matures around the 10-year mark, and definitive upward results are going to be most prevalent in the 3-5th year.  

The key is to be consistent and monitor your progress, adapting things to optimize profitable growth along the way. 

Are you ready to embark on your branding journey? Call Wizard Ryan Chute today.

(Business Advice)
(Business Goals)
(Growth)
(Growing Business)
(Scaling)
Ryan Chute
Ryan Chute

Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.

Share this:
subscribe for free stuff

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

(No spam. No strings.
Let's grow your home
service business.)
Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads®  offers services that start with understanding your marketing challenges. 

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment. 

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

Ready to transform your world?

(do it - you
deserve this)