Digital Data is Eating Business Owners Alive

Harness the power of data to grow your business! Turn digital insights into actionable strategies with expert tips on effective data management.

Bryan Eisenberg

October 30, 2023

Digital Data is Eating Business Owners Alive

Data, data everywhere! It’s mind-blowing how much information we now handle in just one day, surpassing what people used to consume in their entire lifetimes. The digital revolution has unlocked a treasure trove of insights about our business, from online leads to call centers, team management, and productivity. We can gather mind-boggling levels of data if we roll up our sleeves and get into it. But the question is, just because we can measure it all, should we? And even if we should, is it the right approach to grow our business? These are the dilemmas inundating our inboxes, vying for our precious time as we strive to work both on and in our business.

Let’s take a brief trip down memory lane to the early days of the World Wide Web. Back then, hit trackers were all the rage. We humorously dubbed them “how idiots track success” because they revealed nothing about how to manage a business effectively.

In the late ’90s, I experimented on the WWW with hit counters. I waited for web server log analyzers to churn out reports that could shed some light on our website activity. Those early reports were basic, catering mostly to developers. But marketers came along, demanding more information. In 2001, I wrote an ebook with Jim Novo called “The Marketers Common Sense Guide to eMetrics.” We introduced the term “bounce rate,” now widely used in tools like Google Analytics…

Fast-forward to the present, and our digital tools are pouring out more data than we can comfortably handle. My brother Jeffrey and I have dedicated our careers to helping business owners and marketers make sense of this data overload. Tools like Google Analytics, Google Adwords, and Facebook Business Suite are essential for daily operations. But there’s a catch. The majority of businesses, big and small, lack the analytical prowess to turn this data into actionable insights to work on their business strategically.

Since Michael Gerber’s EMyth in 1986, business owners have sought guidance and tools to focus on their business’s growth. The difficulty is telling apart services and tools that give business data from those that only help with daily tasks.

Are you like the HVAC, plumbing, garage door and landscaping businesses, using great software, like ServiceTitan, who are struggling to have their data simply presented so they can make better decisions? Which services and tools allow you to work ON your business?

‍

(Paid Ads)

(Paid Search)

(Google Ads)

(Google Search)

(Digital Playbook)

Bryan Eisenberg

Bryan is the Vice President of DataTurk.ai as well as co-founder and Chairperson Emeritus of the Digital Analytics Association. He is also a highly sought-after international keynote speaker. He has helped hundreds of clients to realize substantial financial gains through his optimization and data analysis expertise. DataTurk.ai helps home service business owners shift their focus from working in the business to working on it. In just a few minutes per month, they deliver valuable insights, guidance, motivation, and accountability to improve the business,

Secret Formulas Periodical.

Rare, bizarre, and unexpected tools, tactics, and techniques for profitable persuasion beamed directly to your pocket periodically, without warning.

(No spam. No strings.
Let's grow your home
service business.)

Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads® offers services that start with understanding your marketing challenges.

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment.

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

Ready to transform your world?

(do it - you
deserve this)

Become the next household name