How to Purchase Your Customer’s Attention

Today's currency is entertainment. Effective ads create immediate recall and positive associations, actively reach out to potential customers and establish a strong connection with them.

Roy Williams

March 19, 2024

How to Purchase Your Customer’s Attention

Hungry people look for food.
Sad people look for hope.
Ambitious people look for opportunity.
Oppressed people look for escape.

But if food is available and you are neither sad nor oppressed and your ambition is – for now at least – satisfied, you are contented.

Contented people look for entertainment.

The company that wins more of the customer’s time is the one most likely to win their money.

What currency do you offer your customer in exchange for their time?

Do you offer them information?

Information holds little interest for persons who aren’t currently in the market for your product.

Information is valuable only to a customer who is currently, consciously in the market for a product they haven’t already chosen in their heart. This is when the search engine optimization energy of all your competitors will wiggle and wink at your customer from 46 different directions.

SEO is a last-minute, last-ditch attempt to win the affections of the undecided and uncommitted.

Why not win your customer’s heart before they need your product?

Great ads make customers think of you immediately – and feel good about you – when they finally need what you sell.

Would you like to win your customer’s time and attention?

Give them entertainment.

ENTERTAINMENT: “A thing to which a person chooses to direct their attention due to the pleasure it brings them.”

We direct our attention to many things each day that do not bring us pleasure: the obligations that come with employment and the ambushes that come with life; tax returns and kids in trouble, lawsuits and medical problems.

Entertainment is a currency.

You would be amazed at what you can buy with it.

You may recall that last week’s Monday Morning Memo ended with these lines:

Weirdly, Wizard Academy doesn’t advertise. The only way you’ll hear about the Academy is from an alumnus who thinks you belong.

And guess what?

You do belong.”

I was able to say “you belong” because you were entertained enough by the subject matter to read it all the way through to the end.

And now you’ve done it again.

This makes me happy.

It’s a clear indication that you are a self-selected member our tribe.

Welcome.

To learn more about how we can help you, book a call with Ryan Chute of Wizard of Ads ® today.

(Customer Targeting)

(Great Ads)

(Customer Acquisition)

(Customer Experience)

(Customer)

(Commitment)

Roy Williams

Roy H. Williams is the OG Marketing Strategist and Master Copywriter. He IS The Wizard of Ads™, and it is his proven methodology, principles, and framework that are used daily at the Wizard of Ads™.

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Frequently asked questions

Questions? We’ve got answers.

Why Wizard of Ads®?

Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:

Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.

Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.

Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.

Who Should Work with The Wizard of Ads®?

Wizard of Ads® offers services that start with understanding your marketing challenges.

We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.

Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.

What Do The Wizard of Ads® Actually Do?

Maximize Your Marketing Impact with Strategic Alignment.

Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.

Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.

What can I expect working with The Wizard of Ads®?

Transform Your Brand with Our Proven Process.

Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.

Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.

What Does A Brand-Foward Strategy Do?

The Power of Strategic Marketing Investments

Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.

While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.

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