What do your product/service ads and descriptions say? Does it read like the ingredients on a can of soup or the J. Peterman Catalog? Are you telling prospects how awesome you are? That you pay top dollar for trades? That you always have the best prices, best quality, act purely altruistically, making you the best to deal with? Did you try out a little social proof by posting up a testimonial of the ‘best experience’ Allison P. ever had?
Ain’t nobody interested in your game, son.
It’s time for us to have a chat. If you’re going to keep posting forgettable ads and product descriptions then you must accept that you are boring and irrelevant. There, I said it. Somebody needed to. It comes from a place of love.
You generate interest from being interesting.
-Ryan Chute
If we nerd out for a moment, it’s about surprising Broca and tantalizing the imagination. Only when a person can imagine themselves doing the thing you want them to do, can’t they actually do it. Did you catch that? Reread it if you must. Twice. It’s kind of a big deal. Screaming SALE SALE SALE every week makes you look kinda sad, really. You can lock down the pity sale, but nobody wants their personal brand aligned with the weak and desperate, so you’re going to have to sell it cheap. That means you’re going to have to be courageous, which means you’re going to be vulnerable. Contrary to traditional wisdom, this is the strongest, most powerful thing you can do for yourself. Tell me if you think this ad is interesting:
First thing’s first: If you can’t imagine yourself tearing up the streets in this whip without feeling embarrassed, then get out. Your ancestral bloodline is anemic, and you are dismissed. The Spectra does not tolerate weakness.
As for the rest of you – put your helmets on, because I’ve got a metaphysical bomb to drop.
I’ve discovered the secret to happiness.
No it’s not religion, drugs, or donating to charity.
It is the 2001 Kia Spectra.
The Spectra is not a car, it is a key that unlocks the door to Enlightenment.
Buddhist monks take vows of celibacy and meditate on top of mountains for their entire lives just to achieve Enlightenment. If only they knew that The Spectra can cut them to the front of that spiritual waiting line faster than a handicapped person at Disneyworld.
But how?
It’s a legitimate-sounding fact that the 2001 Kia Spectra inspired one of the most profound philosophical quotes of our time, back in the year two-thousand-and-fourteen A. D., by contemporary theologian T-Swift: “Haters gonna hate.”
Those brave enough to publicly grip the steering wheel of The Spectra are immediately illuminated with a divine light of realization: whether rich or poor; beautiful or ugly; intelligent or Republican; someone is going to hate on you, no matter who you are or what you do.
So screw trying to impress those people. Save some money and drive a 2001 Kia Spectra. Automatic. Because haters gonna hate anyway. And that, my friends, is the secret to happiness.
At this point you might think: You’ve just told me the secret, why buy the car?
Well Neo, there’s a difference between knowing the path and walking the path.
To drive The Spectra is to walk the path.
This sheet metal muse inspires in its owner a baseless sense of stratospheric self-esteem. The amount of confidence it takes to drive it is equal to the balls it must’ve took the first guy to ever bungee jump.
Nothing builds character like having to rely on the quality of your personality rather than the attractiveness of your car. The more unattractive your car, the more attractive your personality has to be. The Spectra is unattractive, therefore, because of physics, your personality will become attractive. That’s just science.
The Spectra also comes with its own Invisibility cloak. It’s an unassuming blender. This car is so far under the police radar it’s like a submarine sneaking across enemy lines. Just like that time Mexico invaded Canada, nobody sees it coming.
Didn’t know that Mexico invaded Canada?
Exactly.
The Spectra doesn’t run on horsepower; it runs on donkey power. Know who else relied on donkey power for transportation? The mother of Jesus, that’s who.
Like Eminem in 8 Mile; David versus Goliath; the Spartans at Thermopylae; and most likely your checking account balance, The Spectra has nothing to lose.
And only those with nothing to lose can afford to go after their dreams holding nothing back.
So, what are your dreams? Have they been eluding you? Then sneak up on ‘em in a 2001 Kia Spectra. They’ll never see ya comin’.
$800 bucks American.
Instead of remaining boring and forgettable, why not be interesting and memorable, like Asia Gregg. If you can’t write like this…but you courageously want this to be your thing…give her a call. She can write about your most interesting thing in the world too!
Be strong. Be brave. I believe in you. Good selling.
Ryan Chute
Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.
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