The object of conformity and compliance is to bring the best of the past forward.
A person can achieve expert results by following in the footsteps of an expert.
The old ways are often the best ways.
But you, my strong-willed friend, are a nonconformist; a renegade, a rebel, a misfit. One of “those” people.
Congratulations.
Discoveries are made only by those who stray from the path.
“I make more mistakes than anyone else I know, and sooner or later, I patent most of them.”
– Thomas Edison
“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.”
– Henry David Thoreau
“The reward for conformity is that everyone likes you except yourself.”
– Rita Mae Brown, Venus Envy
You and I know an empowering secret: traditional wisdom is often more tradition than wisdom.
That kind of talk is heresy when you’re surrounded by guardians of the orthodox. Let’s hope that none of them are listening.
Two Powerful Questions and a Magic Word:
- When someone shouts, “You can’t do that!”
Ask yourself, “What happens if I do?”
If the potential reward is large and the negative consequences are small, pull the trigger and ride the bullet. - When someone says, “You have to.”
Ask yourself, “What happens if I don’t?”
If your distaste for the activity is strong and the negative consequences are weak, shrug your shoulders and walk away.
We’re talking about a simple but powerful concept: the evaluation of consequences.
Sometimes it’s better to learn from expert advice and example.
Sometimes it’s better to wander off the beaten path and learn from consequences.
Your gut will tell you when.
Here’s another way to put “consequences” to work for you:
The next time you want to do something unorthodox and you need permission, say to the authority above you, “I’d like to do an experiment.”
And then immediately tell them:
1. what you hope to learn,
2. why that information will be useful,
3. how long the experiment will take, and
4. what it will cost.
It’s going to blow your mind how often you get approval. Present the same idea as a suggested change to the status quo and you’ll be shot out of the sky quicker than an October duck in Saskatchewan.
The Magic word is “Experiment.”
“Experiment” promises
1. A budgeted window of time and resources, and
2. “We’re about to learn something valuable that we don’t currently know.”
The price of continual conformity and compliance is that one never experiences discovery.
What a sad way to live!
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Roy Williams
Roy H. Williams is the OG Marketing Strategist and Master Copywriter. He IS The Wizard of Ads™, and it is his proven methodology, principles, and framework that are used daily at the Wizard of Ads™.
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