There are three key revenue stages for engagement with the Wizard of Ads® for Services.
- Under $2.4 million in revenue
- Between $2.5 and $20 million in revenue
- Over $20 million in revenue
Under $2.4 million in revenue, think of Wizards as an investment in your brand. This will serve you well in establishing your brand story early on and help you with your name, logo, and truck wrap design. It's easier to create pictures from a story than it is to make a story based on pre-drawn pictures. You'll be glad you did. Everyone on a fast path to growth is.
Most clients start with Wizard of Ads® for Services between $2.5 and $20 million in revenue. They have often seen a natural ceiling with their leads for demand service and are looking for ways to push past the ceiling. This can only be done with a properly executed brand strategy, specifically in mass media with a sticky story.
Over $20 million in revenue is actually the lowest cost point of entry as a percentage of revenue, but not the cheapest time to start with the Wizard of Ads® for Services.
Leveraging all economies of scale aside, we have been left out of the upside along the way, so engaging when over $20 million in revenue means we have to mend a lot of fences damaged along the way. This is also where clients see significant savings in their media buys and production costs.
There are also three market sizes to consider.
- Primary Markets are the top 50 cities in America.
- Secondary Markets are the smaller cities in America.
- Tertiary Markets are the more rural trade areas in America.
When considering an engagement with The Wizard of Ads® for Services, consider what size market you are in. For example, a $2 million company in a Primary Market will struggle to get the necessary reach needed to make a splash.
You either have to be more patient than a larger company by spending your marketing budget carefully, or spend more money to accelerate your reach. We have different strategies for each of these scenarios.
Alternatively, a $5 million company in a Secondary Market will look like a pretty darn big fish in a medium-sized pond.
A $20 Million company in a Primary Market will feel like a $50 million company using our strategies to potential customers.
The key to remember is that the earlier you start with the Wizard of Ads® for Services, the lower the investment to get started. As they say, the best time to plant a tree was 20 years ago. The second best time is today.
If you’re ready to capture more market share by elevating your brand to the next level, give Ryan Chute a call today.
Ryan Chute
Helping small businesses become BIG brands with a holistic marketing strategy that speaks the same language across all sales and marketing channels.
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