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Storytelling
How To Write a Powerful Origin Story To Tell People Your 'Why'
Looking back at your career, can you describe the moment when your foot first fell onto the path that brought you to where you are today?
People don't buy WHAT you do,
they buy WHY you do it.
- Simon Sinek
When you list “features and benefits” in your ads, you are speaking to the customer who is currently, consciously in the market for your product. What percentage of the public do you suppose that might be? One percent? I doubt it. In most categories, it is only a tiny fraction of one percent.
But what about the remaining 99.9 percent? When they aren’t in the market for your product, they have no interest in your features and benefits.
Do you remember the story of the Tortoise and the Hare? This is my letter to the rabbit:
“Dear Rabbit, quit waiting until the last minute to advertise, hoping to impress the unwitting customer who has not already chosen a preferred provider. Be like the Tortoise. Impress future customers with stories that tug at their attention and make them smile and you will become their preferred provider. It takes courage and patience, but it’s how you win the race.”
Looking back at your career, can you describe the moment when your foot first fell onto the path that brought you to where you are today?
“I was a 10-year-old boy holding a flashlight for my Dad…”
“I won the race by only 20 seconds, so he beat the shit out of me…”
“I was in the drive-through line at McDonald’s…”
“I was looking at my brand-new baby boy and thinking about the kinds of things that happen to people when they’re least expecting it…”
Those are the opening lines of the origin stories of Ken Goodrich of Goettl Air Conditioning, Mark Jennison of IAMACOMEBACK.com, Brian Scudamore of 1-800-GOT-JUNK?, and Tim Schmidt of the United States Concealed Carry Association.
People listen to the TED Talk of Simon Sinek and realize the importance of “Start with Why,” but they never really know how to do it. Most of them describe the outcome they are hoping to create, or they just approach their Unique Selling Proposition from a new and different angle.
If you want to “Start with Why,” write your Origin Story.
If your origin story could be told by anyone else in your category, you have not created an origin story; you are telling us about your passion. Or you are telling us what you hope to accomplish.
Have you ever read the bio of an artist?
“I have loved painting since I was 4 years old.”
“I knew I wanted to be a painter when I was 3.”
“My mother tells me that I was painting before I could talk.”
Those are not the opening lines of origin stories. Those are just people describing the longevity of their passion.
If a jeweler says his “Why” is that he wants to “help people celebrate the important moments in their lives,” this is not an Origin Story. He is just telling us what he hopes to accomplish.
To prove my point, these are the excellent opening lines of 8 different origin stories from 8 different jewelers:
“Tom Heflin was a railroad conductor. His wife had a sister…”
“Standing at the engagement ring counter, I felt like Oliver Twist asking for another bowl of porridge…”
“Five years before Teddy Roosevelt led the Rough Riders, Simon Schiffman stepped off the train to stretch his legs…”
“My Dad was a house painter. He taught me to sand and scrape paint old paint until my fingers were aching and raw…”
“During Hurricane Betsy in ‘65, my Dad moved us into his jewelry design studio…”
“When I opened the store I had no money. We didn’t have the money for inventory, so I…”
“Morris Jacobs immigrated to America as a boy. He came through Galveston…”
“My Dad died in a car crash when I was 3 years old. So my Uncle Joe taught me…”
As those 8 jewelers just demonstrated, origin stories are not interchangeable.
There is no template, no pattern to follow. There is only a snapshot of a fleeting moment, a remembered glimpse of an unfocused future, a haunting voice that has whispered all your life, “Keep trying.”
When was the moment that your foot first fell onto the path that brought you to where you are?
Now go write your Origin Story.
PS – I’ve posted in the rabbit hole the 8 Origin Stories that follow those 8 opening lines from jewelers you read in today’s memo.
Advertising
How To Take Advantage Of The Only 12 Ways To Advertise
With just 2 hours of training you can boost your abilities to produce ads that positively affect audience perception by 55%.
Did you know that there are 12 kinds of Ads?
Granted, this model is geared towards TV ads, but, yes, according to Donald Gunn, a former creative director at the legendary Leo Burnett agency, there are only 12 kinds of ads.
I’m not going to go into them here, since you can read all about Gunn’s categories over at LifeIsMarketing.com, but I am going to give you an alternate framework for thinking about ads.
So what’s the framework?
It’s the same Framework that’s been made famous — or, at least more famous — by its mention by the Heath Brothers in the opening chapters of their justly famous book, Made to Stick, wherein they mention an Israeli research paper, “The Fundamental Templates of Quality Ads.” According to the published research, 89% of award-winning ads could be classified into 6 basic templates.
More importantly, providing amateurs with just 2 hours of training on the use of these templates boosted their abilities to produce ads that positively affected audience perception of the advertised products by 55%
And now I’m going to break those templates down for you
Just keep in mind that, again, these templates were discovered while researching award winning ads, not necessarily sales increasing and market-share winning ads. But for what it’s worth, here are the templates, complete with handy-dandy examples:
Template 1: Pictorial Analogy
In technical terms, this type of ad creates a dramatic situation and then makes a substitution between the product and another item with symbolic significance in order to illustrate the value or worth of the product. The idea is to create an unexpected or surprising explanation of the value of the product through visual metaphor.
If that’s hard to follow, just look at the Nike example to the right.
In the ad, you are introduced into a dramatic situation of having to jump from a burning building only to find that the firefighters’ safety net/trampoline — an item with huge symbolic value — has been swapped for a Nike air shoe.
This pictorial analogy creatively illustrates the protective and cushioning function of Nike Air technology and is reinforced by the ad copy which calls the air technology, “Something soft between you and the pavement.”
Template 2: Extreme Situation
This template shows a product performing beyond the limits of normal use in order to exaggerate a key attribute or worth.
This may seem similar to the pictorial analogy, but it’s different because it requires no use of symbolism or analogy — it’s more straightforward in its extremity. The Cleve outdoor ad for the superglue isn’t trying to make a visual pun, it’s just showing the glue used in an exaggerated extreme.
The same can be said for this ad for WMF knives
Template 3: Extreme Consequences
This template shows the exaggerated results of either using the product or the exaggerated consequences of not using it. This Listerine ad shows the extreme consequences of NOT using their mouthwash.
While this ad for Wonderbra indirectly shows an extreme consequence from using their product:
Template 4: Competition
As the name indicates, this template shows the product in direct comparison with either competing products or exaggerated alternatives. This Verizon ad is about as straightforward a competition ad as you can get:
While this Land Rover ad is a bit more indirect, both in its execution and in what it sees as the product’s real competition : )
Template 5: Interactive Experiment
Yes, boys and girls, non-internet ads can be interactive. And, no, that doesn’t require the use of QR codes and such. Just take a look at this great ad for DHL:
Template 6: Dimensionality Alteration
This is where you show some attribute of the product or service by altering the environment. A classic example is this old-school headline for a faster cruise ship: “Starting next Tuesday, the Atlantic ocean becomes only one-fifth as long” But my favorite example of this isn’t an ad at all, but a quote from Billy Wilders immortal, Sunset Boulevard:
“You’re Norma Desmond. You used to be in silent pictures; you used to be big ”“I still am big — it’s the pictures that got small.”
https://www.youtube.com/watch?v=TMUJpec6Bdc
Here’s what it looks like in a print ad that compresses time to show consequences:
And that’s a quick and dirty breakdown of the ad templates. Hope you find ‘em useful.P. S. if you’re interested, most of these 6 categories include sub-categories, that you can read about in the original research. But for those too lazy to do that, here’s a quick and dirty chart showing all the sub-categories:
Branding
Here Is How To Easily Put Together The Puzzle Of Online Brand Management
Not only does your website need to be optimized for SEO, including keywords and longtails for how, why, and what queries, it also needs...
What is a brand?
If you ask Google, it gives you this word diarrhea:
“A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.”
Investopedia tells us that:
“The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual.”
Ugh. Get out of here tryna sound so smart.
Listen people, it’s not that hard.
A brand is simply a personality. That’s it.
Whether you’re a person or a business, we all have a brand image that we’re trying to cultivate and maintain.
In order for your brand to be trustworthy, it needs to be consistent. Your personality has to remain the same throughout all avenues, whether it be radio and tv ads, email, blog posts, social media, in-store customer experience, even down to the packaging.
If even one of these factors is out of sync, your message will seem “off,” to your audience, and thus your brand building will be greatly diminished.
The Puzzle Pieces of Online Brand Management (and How to Connect Them)
Your Website
Not only does your website need to be optimized for SEO, including keywords and longtails for “how,” “why,” and “what” queries, it also needs to be optimized for the lexicon of your target market.
Why it Matters
Do you speak the language of your customer?
Can you phrase their problems using their language?
Can you provide answers to those problems using their language?
Can you throw in a call-to-action with that same language?
It’s not about throwing around buzzwords that you think your target audience will respond to. That’s very obvious and off-putting. (And insulting to your customer’s intelligence.)
It’s about engaging with them in their “native” tongue.
How do you learn their “native” tongue?
Read what they’re reading, go where they go, spend time on their forums and websites.
When you’re trying to build a brand that you want people to connect to, you need to put in the work of first understanding how they think and talk.
When to Be Worried
If your website isn’t optimized for mobile, or if your homepage looks like you’ve unironically time-traveled back to 2003, then you’ve got a problem.
What sites do your prospects visit?
What do those pages look like?
How easy is your site to navigate, how instinctual is it?
Are you asking prospects for feedback? (Hint: ALWAYS ask for feedback. Don’t; be afraid of it, embrace it. Bounce rates are simply a metric that you can learn from.)
Social Networks
Where does your ideal customer hang out?
Are they on Twitter, Facebook, Instagram, TikTok?
How do they prefer to communicate with the world?
Why it Matters
You can influence positive word-of-mouth advertising by engaging your prospective customers through their preferred social media, but only if you do it in the right way.
That is, speaking their language, and being completely honest with them.
Social media is tightrope-tricky, but can score your business huge points if you work it right.
Think about Wendy’s; they’re crushing it. That’s because they’re brave enough to be real with their audience.
They draw a line in the sand with every tweet. Who would have ever associated Wendy’s with “sass” before Twitter? Nobody. They didn’t ask for permission to be real, they just went and did it. And they’ve been reaping rewards in the form of free advertisement and word-of-mouth ever since.
What social media platforms are your competitors leveraging?
How is their engagement going?
What has worked for them in the past, and what hasn’t? And, most importantly, what AREN’T they doing that you COULD do?
A good place to view all the best (worst) brand faceplants on social media is the subreddit r/fellowkids. (It’s insightful, hilarious, and cringeworthy.)
When to Be Worried
If your business has no social media presence, be worried.
Your competitors already have social media, which means they’re way ahead of you.
But it’s not too late to catch up.
Focus
If you’re spread too thin across too many platforms, then you should pull back on the reins.
You don’t have to be on every social media platform.
Which sites get you the most engagement? Focus on those first.
If your business isn’t very visual, then dump Instagram. Put your efforts into the platforms that matter most, and forget the rest.
Choose to be exceptional on one platform instead of mediocre on multiple.
Online Reviews
What are people saying about your product?
Are you collecting testimonials?
Why it Matters
Happy customers are usually willing to provide positive testimonials.
It’s a win-win. They get the chance to be spotlighted on another platform, and your business gets a glowing review. There is no downside.
People in the research stage of their buying process highly value reviews from other customers, and if you know that you provide a good service, then let your customers sing.
When to Be Worried
If you’ve never asked your customers for reviews, now’s the time.
If there are any unaddressed reviews on Yelp or negative posts on Twitter, take the time and correct them.
People love seeing a company own up to its mistakes. This shows humility, honesty, and transparency. (And increased conversions, hint hint.)
Local Listings
Yes we live in a flat world where pretty much anyone can buy anything from anywhere, but it’s important to not forget about advertising locally.
According to Google, a whopping 66% of people prefer ads specific to their location.
Why it Matters
People trust Yelp reviews because they come from their community.
Facebook groups centered around city activities drive word-of-mouth advertising.
Google tells people when you’re open and where you’re located and what people think of their experience after interacting with you.
Radio, television, and direct mail marketing are not dead; they are alive and well. But since so many companies consider those industries dead, hello competitive advantage, meet your company. (And boom goes the dynamite.)
When to Be Worried
If any of your local listings are out-of-date or inaccurate.
That is unprofessional and lazy. Get those hours and location updated pronto.
Your website, your social media, your local listings, and your customer reviews all need to speak the same language; and that is the language of your target market.
Brand building means uniformly building your brand across all channels and avenues; using the same personality and lexicon throughout.
Be true to your brand, and your brand will ring true to your audience.
SEO
Why Branded Keywords Matter So Much In Your Marketing Strategy
If you only use short-term tactics like cost per response and click-through rates, the research clearly shows you will eventually fail.
A branded keyword is one in which the name of your company appears. When a customer types the name of your company into a search string, they are looking for you, they believe in you. A friend might have recommended you, but usually it was your advertising that won them over.
Either way, you have done well.
Unbranded keywords include phrases like “air conditioning repair” and “diamond engagement rings.” When a shopper types an unbranded keyword into a search engine, it is a clear signal that they have no preferred provider in your category. No one has won them over.
The best online marketers track their branded and unbranded keywords separately because they know that when you follow unbranded keywords all the way from the search string to the gross profit made on those sales, you will often find you spent more money on unbranded keywords than you made on the sales they brought in.
That’s when you should drop them like a hot rock.
Look at the case study at the top of this page. I have removed the name of the company, the category, and the cities, but the data is real, it is recent, and it is accurate.
We spent $37,398 in unbranded keywords in City 1 so that we might have the privilege of losing $8,299.
We spent $30,008 in unbranded keywords in City 2 so that we might have the privilege of losing $17,238.
We spent $6,273 in unbranded keywords in City 3 so that we might have the privilege of losing $6,409.
After losing $31,946 we grew tired of feeling privileged.
Meanwhile, in City 1 our investment of just $7,452 in branded keywords made us a gross profit of $49,480 after deducting the cost of our branded keywords.
In City 2 our investment of just $14,648 in branded keywords made us a gross profit of $62,976.
In City 3 our investment of just $2,998 in branded keywords made us a gross profit of $9,042.
But all the young digital weasels tell me I’m not looking at it correctly. They scold me for tracking branded and unbranded keywords separately, and smugly point out, “When you combine them into one big package, the return on investment is perfectly acceptable.”
Some of my closest friends are world-famous online marketing experts who know how to create campaigns that allow you to monetize all the customer enthusiasm that has been generated through your radio and TV and outdoor advertising.
None of my friends is young enough or smug enough to be a digital weasel.
Digital weasels always fail to deliver what they proudly promised. Back when I was a 14-year-old boy on the wrong side of a little Oklahoma town, I would have pulled these weasels aside, put my arm around their shoulders and whispered in their ears, “Be careful not to let your alligator mouth overload your mockingbird butt.”
But I have mellowed and matured.
Or at least I pretend I have.
Les Binet and Peter Field did what data scientists do; they monitored the advertising of more than 1,000 businesses for more than 15 years, then published the data.
Binet and Field are not digital weasels. I smile every time I listen to them.
Les Binet says, “If you build your business, or try to build your business, using short-term efficiency measures – cost per response, click-through rates, that kind of thing – you’re on a hiding to nothing. You’re going to run your business into the ground, we believe, because those are not the things that grow the business, long-term.”
Les Binet goes on to say, “You need to talk to people, not just who are in the market right now, but people who might come to market over the next two to three years. You need to engage them with things that are more humanly relevant, more general, more universal, and crucially, you need to engage them at the emotional level… So if you want really disproportionately large marketing effects, if you want big sales and big profits, aim for fame.”
Is it fame you want? I can give it to you with 3 simple bits of advice:
- Make your radio and TV ads unpredictable and entertaining. Entertainment is the only currency with which you can purchase the time and attention of a too-busy public.
- Work a tiny bit of information into your ads, but not so much that it makes your ads feel like ads.
- Close at least half your ads with something new, surprising, and different; something that gives the customer a tiny, inward smile.
I’m really glad you came out to play but I’ve got to go now. My mom is calling.
PS - If you'd like to know what we didn't mention about this data, let's connect. You might just be delighted.
Marketing
How Referral Fees Make You Look Bad And What To Do Instead
On the surface, referral fees make sense, right? Rewarding a customer for sending you business. Seems reasonable. But...
On the surface, referral fees make sense, right? Rewarding a customer for sending you business. Seems reasonable. But why did they send you the business? 🤔For the money? Or because you did work worth telling their friends about. If they did it for the work you did, they don’t want or need the money. And if they did it for the money, what does that say about your work...or their true loyalty? Do they see it as an overly complicated discount strategy that they MUST exploit, Or do they see it as the genuine reward for what it was intended? Some customers even see it as an unnecessary expense added to their (or the person they could refer) bill.
The thing is, a formal, public referral program is not, and will never do, what you hope it to do.*
Which is to motivate actions that will positively affect your revenue, like:
- Writing such a rave review that others are actually INSPIRED to call your business when they need what you sell.
- Not just telling family and friends that you did a good job and they would use you again, but literally INSISTING that their people deal with NO ONE but you and your company.
- Never deviating for your business as a service provider even in the face of all the ridiculous cheapy cheapy offers dangled in their faces daily.
What actually motivates these desirable actions in our customers? Two things…
One. If your buying experience is less satisfying than that of your competition, you will fail to truly capture the hearts of your customer. Certainly, you will get your fair share of sales, but it’s today’s buying experience that determines tomorrow’s sales leads -- thinking long term, of course. For example, Leland Smith’s team at Service Champions will literally WAX the outside condenser on their maintenance calls. It takes a bit of time. But it is a demonstration of value. What are you doing as a part of policy to deliver a buying experience that is superior to your competitors? My Partner at Wizard of Ads™, Mick Torbay, was conducting an uncovery with a new client recently. He had pulled up the website and mentioned a specific piece of copy that promised that every service call would be EXCEPTIONAL!!WOW! Exceptional. Now my expectation, my minimum bar, is set at exceptional. What if the tech arrives late? What if they find an issue and jump right in on price before building value? What if someone involved, anyone...is just having a bad day? No chance of a 5-Star review there. No referrals, even if you do try to bribe them (their personal perception) with referral fees. You see, the buying experience is affected by ALL your choices in sales AND marketing. If you want to manage expectations and increase your influence quotient, the devil really is in the details. Two. Delight. Remember a time you were genuinely delighted. Something wonderful happened at work...at home...with a friend...a loved one. What about when you were a kid? Remember the anticipation of getting tickled by mommy or daddy?
Delight is felt only in the presence of surprise.
Some Home Service Companies offer ladder service for those unable, uncomfortable, or unwilling to change that burnt out light bulb on the second story foyer that no one can reach. The Home Service Companies who delight their customers with ladder service just make it a point to SURPRISE their customers with this offer while in the home. No preset expectation. No room for disappointment if someone fails to deliver on the aforementioned list of services on your website. Did you know that Five Guys restaurants budget in a scoop of fries in the bottom of every bag of take out? A touch of delight in every bag.
But what is delight really?
It’s Dopamine and Oxytocin. The happy chemicals that are in part triggered by, you guessed it, surprise. Scientific facts, research, and experience tell us that consistently overdelivering on the buying experience will in fact determine the sustainability of long term growth of your business.
Protect your buying experience at all cost.
Deliver a fast, easy, and safe service FIRST, and then top it off with Strategic Delight. Strategic Delight is the kind of delight that you build into your sales process, culture, and budget, but you don’t disclose anywhere, any time, until the good deed is already done (remember, it’s not delightful if the customer doesn’t know you did it). At Alaskan Air Conditioning they give away copious amounts of Klondike Bars. No, not run of the mill ice cream bars. Minty, Icy, Cool, Refreshing, Invigorating KLONDIKE BARS. https://www.youtube.com/watch?v=t816RfEBWVgDelightful on a boiling Arizona day.
But what about referral fees?
So if not referral fees, do you rely on a better buying experience and delight alone? Do I leave the fate of my business to chance? Nope. You delight your loyal customers with thoughtful gifts. Read that again. That means your referral program should be a SECRET. Because when they get that gift basket, bottle of wine, weekend away, free product, <insert creative solution here>, they will be surprised. Dopamine and Oxytocin will be released.
- Rave reviews will be written.
- Phone calls to the father-in-law will be made insisting on you as their service provider.
- And $29 coupons desparately seeking tune ups will be summarily tossed in the refuse bin.
Need help with your buying experience and Strategic Delight? Let’s talk.
*the rare anecdotal exception does not disprove the rule. It’s about playing the much less obvious odds in your favor.
Marketing
A Smart Start For Marketing Your New Residential Home Service Company
Prioritize a conversion-focused website, a distinct logo, and an attention-grabbing truck wrap when starting out, then focus on PPC.
One of the biggest mistakes in advertising is to spread your message around too thin. It does not matter how great your message is if you don’t have the right frequency and reach in your market place. Therefore, Residential Home Service Companies are far better served dominating an intrusive mass media like TV or radio, and investing in it to the point of diminishing returns before seeking to dominate passive mass media like print, direct mail, and billboards. But this comes at a cost that makes far more sense when you're at $2.5 - $3 million in annual revenues.
The Wizard of Ads™ believe having a simple, conversion-focused website, a clear logo, and an amazing truck wrap should be your priority when just starting out. Then turn your attention to a smart PPC strategy and get to work generating revenue to fund your next phase of growth.
PPC is best leveraged at what Google describes as the “zero moment of truth”. This means investing in unbranded keywords that are most common at the moment customers need you most. “Plumbing” for example, is a waste of money to invest in as a small business (even if you're desparate for leads), while “emergency plumbing repair”, or “best plumber near me”, are very important keywords to get right for your service area. In short, go for quality, not quantity when on a limited marketing budget.
NOTE: This includes the names of your competitors who already have goodwill built with your potential client base.
Branded digital advertising will generate your best leads digitally, but work best with a supporting mass media strategy. You can reduce your digital spend to less than 30% of your marketing budget when you are properly branded. This is a serious game changer when you're ready and able to become a household name. Until you have the marketing budget to run a branding strategy in mass media, build your brand like a Guerrilla Marketer. The best part - with this strategy you spend upwards of 10X per lead less, convert higher, at a higher average ticket, at a higher gross profit (we have the data to support this).
Granted, you don’t attract the cheapy cheapy customers who refuse to let you even do the bandaid work, but I’d rather spend my time with a prospect who is more likely to buy what I recommend today, anyway.
The alternative is to send out your truck to lose money. And spend 80% of your time trying to close at 20% for low margin business. Instead of selling 50% of your high margin, loyal, repeat business clients on the first visit...
Unbranded digital advertising does not build your brand.
In the end, the very best asset you have to win the hearts (and wallets) of your customers FOR LIFE is your buying experience. That means using transactional offers sparingly. They can damage your brand as much as a bad buying experience. A subtle change in either the way you present the offer or your sales process will make a MASSIVE difference. Email me if you want the FREE Swipe File on how to create transactional offers the right way. You cannot control when an air conditioner breaks, so do your very best with the one you're with today to earn the follow up service, maintenance, and replacement opportunities.
Today’s closing ratio determines tomorrow’s sales leads.
So make today's buying experience better than your competition to win the long game. Digital rockstars like RYNO know this well. Branding gurus like KickCharge will make your visual brand shine bright! Marketing Strategist at Wizard of Ads® help you creatively bring it all together with the RIGHT brand message.
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Frequently asked questions
Questions? We’ve got answers.
Why Wizard of Ads®?
Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:
Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.
Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.
Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.
Who Should Work with The Wizard of Ads®?
Wizard of Ads® offers services that start with understanding your marketing challenges.
We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.
Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.
What Do The Wizard of Ads® Actually Do?
Maximize Your Marketing Impact with Strategic Alignment.
Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.
Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.
What can I expect working with The Wizard of Ads®?
Transform Your Brand with Our Proven Process.
Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.
Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.
What Does A Brand-Foward Strategy Do?
The Power of Strategic Marketing Investments
Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.
While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.
Ready to transform your world?
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deserve this)
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