Browse all resources
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Marketing
Do You Need A Perfectly Fair Competitive Advantage To Dominate?
What bold, badass idea will you design to give your brand a perfectly fair competitive advantage to DOMINATE your marketplace?
To Fee or Not to Fee? That, is the question.
Do customers only want cheap and cheerful or do they secretly crave offensively huge value?
All things being equal, people will always gravitate to the lowest price. All things not being equal, if people ONLY sought the lowest price, everyone in America would drive a Chevy Spark for $14,095. Enter, your perfectly fair competitive advantage, stage left.
In economics, the general rule of thumb is, the more you charge, the smaller the net you cast. For instance, offering a free in-home diagnostic is a low barrier to entry and will entice many prospects, whereas charging a reasonable diagnostic fee will filter out a subsection of your potential prospects by creating a higher barrier to entry (Figure 1).
Figure 1
Now, if your competitor runs an aggressive advertising campaign waxing on about their “free in-home diagnostic”, they will diminish your pre-existing value proposition, with at least some of your potential clients being cannibalized in the act (Figure 2).
But what if you introduced a reasonably priced in-home diagnostic fee? Would you see a marked drop in demand?
Yes. Yes, you would…but… 👈 and that’s a big but. 👀
If you were to stack tremendous value into your diagnostic fee, you will influence demand far in excess of offering a free service. This is your perfectly fair competitive advantage (Figure 2).
Figure 2
For example, you choose to offer the following value stack with your $75 in-home diagnostic:
- 100% satisfaction guarantee or the diagnostic fee is free.
- On time, every time, or the diagnostic fee is free.
- Guaranteed no sales pitches, just fixes.
- A thorough diagnostic and repair, not an eyeball and highball sales pitch.
- A 94.3% chance we’ll fit it on the first visit.
- We remove the debris, or our trip is free with our outdoor coil clean quickly.
- A one-year no-risk guarantee on today’s service fee if anything breaks on your HVAC.
- A one-year, no-risk guarantee on today’s service fee if you want to replace your HVAC.
Not only would you attract a much different type of client, you are starting the relationship off with a powerful trust play. Will you lose some demand calls? Yes. Will the calls you do book give your Technician a much higher probability of bearing fruit? Yes. Yes, it would. Would you be clamoring around trying to battle it out with every Chuck in a Truck? No. No, you would not. Could you offer a free diagnostic fee for every new club member as a part of an in-home upsell sales strategy? Why yes. Yes, you could. Would that make it monumentally easier for your Service Tech to present options that your customers could more easily say yes to? Indeedly-doodly, neighborino.
When you’ve come to terms with the cost of acquiring a new client, you can enthusiastically put your newly minted diagnostic fee on the line, every time. This will present an aesthetic of abundance, health, and wealth. You’ll appear outwardly confident and trustworthy, making your business sexy…aspirational…appealing. Like Axe Body Spray, you’ll find customers throwing themselves at your company, and only your company. Your business will be the most interesting business in the world.
You can always deliver the BEST buying experience when you start somewhere ABOVE free.
Your time and resources cost money and already have a perceived value. Leverage that value in your messaging to establish your perfectly fair competitive advantage. Or, play it safe and be cheap and cheerful, like everybody else. Exit, stage right.
Now here’s the rub. You can create your own perfectly fair competitive advantage by offering something your competitors refuse to do. Morris Jenkins has technicians on standby until midnight. Kessler Diamonds offers a lifetime risk-free, condition-free replacement guarantee, even if you lose your center diamond!
What bold, badass idea will you come up with to give yourself a perfectly fair competitive advantage?
Marketing
Answering The Question, How Much Is An Air Conditioner? Like An Authority
Do you sell a thing that has a variety of options or add-on options?
Does the price of your product or service depend on a number of factors that must be determined BEFORE you provide an accurate price?
Do you sell a thing that has a variety of options or add-on options?
Do your prospects ghost you because they perceive you’re acting untrustworthy when you don’t have an instant response? Are you burning valuable hours responding to the same questions over and over again? Are you worried you are losing otherwise great clients because you don’t have an easy reply? Don’t worry. You’re not alone.
Let’s explore this scenario with an HVAC company. Assuming you’re not a one-man band, Chuck in a truck, or Mom and Pop shop, your business has significant overhead. We will also assume you’re not desperate and afraid of where your next deal is coming from, allowing you to speak with confidence and competence. This means you will not be the cheapest Charlie in town. So how do you compete? Always start by answering the question as asked. Anything less will be perceived as untrustworthy. People judge you and your business based on two things, warmth and competence. The thing is, they aren’t asking you the price because they don’t know the price. They’re asking you because they want to determine if they can trust you or not. Your answer tells a story.
Your competitors are going to do one of two things:
- Blurt out the lowest price to get a ‘foot in the door’, or
- Evade the question as asked.
Since you want to stand out from your competition and you know you’re going to be more expensive, you have to do something your competitors are not willing to do. Well-intentioned or not, the customer is judging you, and they’re skeptical. You have to fit into their belief system by showing them you care first. In an effort to pass this first test of the prospect, consider this exchange: Prospect: How much for an air conditioner?**Superstar:**Six thousand to ninety thousand dollars, if you can imagine that, lol :)Our average air conditioning system with the bells and whistles that most of our customers buy is thirteen thousand dollars, or about ninety bucks a month. When can we get over to your house to do a proper assessment of your home and review your options?**Prospect:**No thanks, you guys are way too high.**Superstar:**Compared to? Have you received a quote already? Because we will beat any apples-to-apples comparison by 10%. You can’t lose!**Prospect:**Yeah, I got a quote for $5,500 installed.**Superstar:**That’s exceptional! Why haven’t you gone ahead?**Prospect:**Shopping around.**Superstar:**I haven’t measured your home, taken heat load calculations, inspected the current system and ductwork, or even determined if we could just fix your current unit for less, but it sounds like a really great deal. If you are looking to confirm you got a cheap price, you did. You should go ahead and buy it! That is, if you’re confident it’s the right sized system for your home.**Prospect:**Well, what’s the cheapest you’ll do?**Superstar:**Let’s find out! Can we get a systems engineer out there to spec out your home today at 3:15 or is tomorrow morning at 9:15 better?**Prospect:**I just want your cheapest price.**Superstar:**Excellent! You’ve called the right place. We can give you an exact price as soon as we have your house specs calculated by our systems engineer.**Prospect:**Can’t you just give it to me over the phone?**Superstar:**Yes, we can, but then you would hate us for lying to you. It’s a big purchase and we don’t want your first impression of us to be negative. Here’s what I’m going to do for you. I’m going to treat you like I would treat my own mother. I won’t send a salesperson over. Instead, I’ll send a systems engineer to spec out your home to ensure we have the right specs. Then – your choice – the systems engineer can review your options with you or I can call you back personally to review your options. You don’t have to decide now, but let’s get your home specs done as a first step. Sound good? What’s your address? Worst case scenario, you re-approach Mr. Cheapy Pants with your 10% better pricing on the “price” he received. When he agrees to the no-brainer lowball deal, just send out your systems engineer out to do their job. Do a proper home inspection, identify any concerns, and present new options that best serve your prospect. Here’s the good news. Once you have mapped out the 6 objections with a wide variety of pre-written rebuttals, you can hand this task off to a junior salesperson or lead coordinator. You can even program a chatbot to handle all of the common questions and replies. Want to stand out when you arrive on-site? Do an Options Review™. Email me and I’ll send you an intro video to get you started. Good selling.PS – What’s a systems engineer, you might be wondering? That would be your Technical Advisors, Comfort Advisors, Salespeople, or Selling Techs. Just another way to play your part in the theatre of your customer’s mind.
Marketing
When Facing Down Giants, You Need To Go Where Giants Cannot
A client of mine called in a panic. He found out a big national competitor just signed a lease in his town. What are we going to do?
https://vimeo.com/539231290It happened again. A client of mine called in a panic. He found out a big national competitor just signed a lease in his town. What are we going to do? And let me tell you, he did not like my answer: Nothing at all. Now keep in mind, his reaction is perfectly reasonable. In his mind, something in the competitive landscape has changed. Thus, we need to change the marketing to reflect this new reality. Perfectly rational, right? Maybe. A big national chain infiltrates his territory. Everything’s different now. What are we going to do differently to deal with this new set of circumstances? This is his line of thinking. And believe me, the big national competitor would love for you to change what you’re doing. Play by the new rules. Their rules. A new competitor is not automatically a good reason to change your marketing plan. I will now show you a list of the reasons why you should change your marketing strategy.
- You have no plan. (you’ve been winging it)
- Your plan was wrong all along.
That’s the end of the list. But understand, this is a tough thing to convince a business owner who is afraid. New circumstances demand a new approach, right? Well, only if your current approach is wrong and always has been. Consider another time this exact thing happened to me. The year is 2010 and my client is a family-owned building centre in Sudbury Ontario, population 150,000. Client in a panic. Lowes just announced they’re opening. What are we going to do? My answer? Nothing at all. But they’re coming here to destroy us. No they’re not. They’re coming here to destroy the weak. Those with no plan, or those with a bad plan. And make no mistake, they’re going to gobble up a lot of business in this town. They didn’t come here to play. So what do we do? Nothing. What, just give up? No, I mean keep doing what we’ve been doing all along. How can that be? Because our plan was already a good one, and Lowes doesn’t change that. Here’s what he thinks we should do. I’m not making this up. This is what he told me we should do. “We need to tell people about our selection. Lowes is a big store, but in many ways our store has just as good a selection as they do. They have six different power drills; we have six different power drills. It’s just that they have fifty of each one. Besides, their prices aren’t that much better than ours in most cases. We need to tell people our prices are just as good as…”Can’t you just imagine the smiling over at Lowes. This is exactly what they want. Make the local competitors to play the game on Lowes’s terms. Selection. Price. Two places they always win. Why do you think they’re so successful? Because when they come to town, everybody stops what they’ve been doing and says, “Tell everyone we’re just like Lowes only better.” Guaranteed to fail. If you’re planning on doing this stuff, just sell your business now. Don’t wait for them to crush you. You’ve already lost. My advice was… change nothing at all. Because I’d spent the last ten years building their brand on something other than selection and price. Why? Because you don’t have to be the Amazing Randi to predict that Lowes will come to your town someday and try to beat you with selection and price. So what was my client’s brand based on? Something real.
Real matters.
Their brand was based on their people. They had very low staff turnover. The new guy had been there ten years. And they were all building nuts. They all loved to build stuff. So our messaging was all about how if you need to talk to someone about building a gazebo, just ask the nearest staff member. They probably built a gazebo last year. They’ll help you with any gazebo pitfalls. Smart, experienced experts. And lots of them. That was my client’s strength. Now let’s consider Lowes. They have lots of strengths. Size, which means selection. And size, which means price. Now, where do they suffer? When you have a hundred thousand square feet to manage, you need a lot of workers. And they can’t possibly hire enough smart ones. There just aren’t enough of them to hire. And if you’ve ever been to one of these giant Boeing Aircraft hanger sized stores you know, most of the people there are not experts in… well, anything. They can barely find the light bulbs if they work in the light-bulb department. Volume businesses work on volume and that includes staff. In many cases the criteria for getting hired is that you can fog up a mirror. When it comes to quality staff members, my client beats Lowes, easily. And obviously. And that’s what we’d been talking about for ten years. So what should we change it to now? Don’t change a thing. Don’t play their game.
Lowes is VERY good… but only at their game. And they’d love for you to play it. Don’t. Play your game. So let’s talk about your game. In my example, the messaging was based on something real. Something unchanging. Real matters. If your message is based on something real, then a new competitor coming to town doesn’t mean real is now wrong. It just means something has happened that’s scary. And scary sucks. But it’s not a reason to change. But if you’ve been doing it right all along you need to keep doing that. If you’ve been doing it wrong all along, then yes. Let this be your wake-up call. Change. But change in a strategic way. Which means for crying out loud, don’t change your message into something that resembles a big national competitor. That’s the only thing they’re good at!!! Stop that. Very often when a company doesn’t have a strong plan, they simply look at what the large players do. This is a very dangerous path. Because inevitably you’ll discover a plan that works for a big business doesn’t produce results with a smaller operation. If my building center had focused on selection and price, they’d be setting themselves up for destruction the moment Lowes came to town. So you need to take a good hard look at what you’re doing now. Winging it worked in the nineties. Not anymore. You’re in the big leagues now. Because everyone is in the big leagues now. You can hide under the radar for a while but not for long. You don’t have to go after them to get noticed. They’ll find you. Do you have a strong creative plan that can hold its own with a large national competitor? Just because they’re not here now doesn’t mean they won’t be in a few years. The day to start winning this war is today. Begin the process of developing your own unique message. Do it now. And get some help; you can’t do this yourself. Get a headstart on them. Get it working right away. Be months ahead of them. Years if you can. Don’t wait for something scary to happen before you solve this problem. Find someone who can help you. Someone… like us. Someone who is trained to extract a compelling, persuasive message that is truly authentic. Something that’s true to your values. Your values aren’t the same as Lowes. What’s the matter with you. Top ten reasons to change your marketing plan.
- You don’t have a plan. (you’ve been making it up as you go)
- Your plan is based on something like Price or Selection - a well-funded competitor’s natural habitat. This means, unfortunately, it was the wrong plan all along. Change that. Stat!
Wouldn’t it be great to hear a new big competitor is coming to town and confidently say, “Great. Bring it. I’ve got you beat already. ”Find someone who can build you that plan and then stick to it. Forever. Do not deviate. Even if a big competitor comes to town. Your message. Your game. Your rules. Fuck Lowes.
Branding
Want People To Bond With Your Brand? What Musicians Teach Us About Inside Jokes
If you want to really stand out from the competition, you need to look outside of your industry for answers.
If you read the same books as everyone else does, watch the same videos, attend the same networking events and conferences, then you’ll come away with the same information as everyone else. NASA scientist, Mark Fox taught me that.
In his Wizard Academy class "Da Vinci And The 40 Answers" (take it, it'll change your life and I'm dead serious about that) he touches on how in order to really stand out from the competition, you need to look outside of your industry for answers. We all experience the same problems, but many times a creative solution can be found in an industry or business completely different from our own.
Today we're going to take a look at the music industry.
In 2007, Radiohead broke from the mainstream way of advertising their upcoming album by letting people “Pay What They Think."
Traditionally, musicians spent months teasing the release of their new album. But that all changed with Beyonce, who released an entire album with no warning. And people went nuts.
Harley Brown of Vulture wrote, "Ever since Beyoncé's self-titled visual album appeared like a Christmas miracle on the iTunes store at midnight on a Thursday in December of 2013, the rules for how to release a record were rewritten literally overnight."
It was unheard of to drop an entire album with zero promotion or advertising.
Not long after, other famous musicians were surprise-dropping their albums as well. It's one of the ultimate lessons in surprising and delighting your audience.
What wonderful prepared product or service can you gift wrap, throw a bow on, and drop into the lap of your unsuspecting customers?
Eminem’s Revival marketing campaign did the opposite of a traditional rollout as well. He advertised using parody commercials of a drug for people suffering from "Atrox Rithimus."
Nothing about this campaign was overt that it was for a new album from one of the most famous rappers of all time.
He dropped some hints, set up the punchline, and let us fill in the blank.
A testimony to the power of inside jokes, Eminem's campaign alluded to phrases and symbols that only his fans would get. Some of the more "obvious" hints were the iconic backward "E" in the drug's name, Revival. When you watched the commercials for it, they peppered in famous lyrics like, "it's easy to lose yourself" and "do not miss your shot to blow."
In a world where musicians had transitioned all their advertising to digital media, Drake took it back to analog.
He used the humble billboard, an advertising medium his competitors were ignoring.
He posted billboards in highly visible areas. Their simple imagery stood out in stark difference from the billboards around them. Instead of the traditional billboard imagery of faces and product names and websites and phone numbers, Drake’s billboards relied on the impact of blank space. Sometimes featuring a quote from a song, or a simple visual related to the album’s title, or just a single number.
Adweek called it 2015’s Most Viral Billboard. Read their article intro and tell me you don’t believe in the cultish power of inside jokes: “If you know what this billboard means just by looking at it, you're cool. If you don't, you're probably in need of some schooling.” "Sure, it was smart to make fans feel in the loop while leaving everyone else scratching their heads," Adweek admits that inside jokes are a killer branding strategy. It's a way to inject exclusivity and strengthens the bonds of those who are in the group. The article continues driving home the importance of inside jokes: "...the real reason it worked is that people care deeply about music and are willing to invest in learning more about musicians they love—if only so they don't feel stupid when everyone else at the party is talking about it. "Now, take that statement and replace "music" and "musicians" with "stories" and "storytellers." "People care deeply about [stories] and are willing to invest in learning more about the [storytellers] they love. "Try this one on:
"People care deeply about [inside jokes] and are willing to invest in learning more about the [jokesters] they love."
If stories are currency, inside jokes are gold bricks.
Lead Generation
How To Effectively Design A Powerful Outbound Cold Calling Script
There are a number of different outbound call strategies with the flavor-of-the-day guru, but the principles of human behavior never change.
In my article, 12 Tips For An Outbound Call Campaign To Get Big Results, you can build the foundation to run a sound outbound calling effort. Now you need to build an effective script that gets results. Like anything, a script follows a process. There are a number of different strategies you can find online and with the flavor-of-the-day guru, but the principles of human behavior don’t change.
- Opening the call must be fast and easy for the receiver and highly controlled for you to get to the meat of your call. Start by asking simple closed-ended questions (following a brief introduction) that you already know the answers to and you can steer them to what really matters in the call….them.
- People avoid insanity by employing coping mechanisms to reduce the noise that bombards them daily. Pull these triggers strategically in your controlled opening to satisfy their psyche. Because the customer wants to get rid of the unsolicited call as quickly as possible, you could ask a question in such a way that they get to deny you something early on. For example, you could say, “were you planning on getting us out to do your annual maintenance this week”? Their response satisfies their need to feel they are in control of the call, when in fact, you have developed the script to immediately cope with this response.
- If you are to earn the right to ask for your chosen call to action, you first need to be armed with information that resonates with your prospect. Ask highly targeted questions that qualify you as quickly as possible to help diagnose the solution to their needs. These are the same foundational questions you would ask if you were afforded an audience in a less intrusive manner, like a client visit to your sales floor or office. As a side effect, you demonstrate a duty of care that allows room for you to begin bonding with your prospect and showing your competence.
- Active listening is critical in every cold-calling effort. If you are just waiting until it’s your turn to talk, you’ve already lost. Salespeople (including outbound callers/CSRs) are trained listeners. Don’t forget this attribute while working a script on the phone.
- Start each call with the right intent. Prospects quickly see through a script that only has the seller’s objectives in mind. When you see an opportunity to not sell your prospect on your call to action, say so. This trustworthy maneuver sets you up for the long term and doesn’t alienate a potential future opportunity.
- Don’t start by talking about your offer. No one cares. No one cares. No one cares about you. Talk about what they care about. Them. Your call to action is a result of you finding an opportunity to improve their situation in some fashion.
Speak about what they care about to gain agreement. That will only ever mean their needs, not yours.
- Be persistent, never pushy. Pushy never works. Pushy happens when you jump too quickly to your offer, without the necessary steps to capture the heart of the prospect first. You are allowed to be persistent when you have earned the right to offer a solution to a prospect’s needs based on the information you gathered while getting qualified to help them from your questions. Prospects that were coerced into action rarely act, and when they do, you have a greater chance of buyer's remorse.
- Have one simple next step. Just like you wouldn’t go from holding hands to intercourse (as much as you may want to), you wouldn’t expect a prospect to jump into bed with you until you’ve kissed, hugged, and broken some bread together. A simple next step moves your prospect along without making it weird. The more complex and expensive the solution, the slower the process.
- Don’t ask, make a statement instead. When you’ve earned the right to propose the next step, don’t put it into the form of a question. Yes or no is always an easy out. Instead, state, why they take the next step using your prospects, own words that you unearthed with your tailored questions.
- It’s not what you say, it’s how you say it. When leading a prospect to a call to action, giving multiple-choice options will more likely result in your prospect choosing the best option of those provided. A yes/no, something or nothing option will typically result in the prospect taking the path of least resistance for themselves.
- Don’t take the easy win laying down. When your prospect is too pliable or is agreeable early, play it safe and keep moving through your scripted questions. This reinforces the value of the next step and flushes out people who are being overly agreeable to get rid of you. Worst case you don’t activate the prospect, best case you expose a genuine felt need and help them improve their current situation. A positive side effect of running through a strong script completely is that you set up a better quality of interaction with your activated prospects.
You are not in the people business. You are not in the sales business. You aren’t selling your product or service.You are in the solutions business.
A word of caution when making the decision to run a cold calling effort. Behavioral Scientists will tell you that the typical top-performing salesperson doesn’t have the disposition for making cold calls. The psychoanalytic tools we use at Selling Revolution tell us that those with a low learning mindset will fare better for longer terms on the phone given the repetitive nature of the task. Often, those people we hire to be gregarious and dynamic, often extroverted in our sales arenas have a high learning attribute, meaning they like variety and thinking on their toes. The truth is, both personality types can do the job well, given the right tools, environment, and time to practice. However, you can predict your high learners will give you short-term commitments before they start getting twitchy. Low learners (not to be confused with low IQ) are your ‘Steady Eddies’. They will come in every day and smash out calls like an enthusiastic rookie. If you plan to develop an ongoing cold calling campaign, you will want to find the right people for the job. Otherwise, you face alienating your top-performing salespeople. For high learners, infrequent and high energy will be your friend.
Entrepreneurship
The Simple Science Of How Prospects Judge If Your Business Is Sponge Worthy
Highly competitive companies appear less compassionate and this can negatively impact your prospect’s perception of your trustworthiness.
Are you sponge-worthy? If so, you pass the first test customers have that lets you in their pants (to get to their wallet). Here are the two first things science tells us your prospects are judging you on:
- Your warmth
- Your competence
Professor Cuddy, et al., of Harvard University has been researching the stereotype content model for over a decade. According to the model, when you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
If you also seem competent, for example, if you perform your job well and you have a good vocabulary, people will be more likely to respect you.
PRO TIP: You must show warmth first, then competence.
From an evolutionary perspective, it’s more important in survival to know you can trust that someone is not going to take advantage of you, rather than being proficient in your work. When researchers looked at the cross-cultural differences between 10 non-US nations, they found the same stereotypes to be true regarding warmth and competence. This would suggest a psychological norm, allowing for businesses to form policy that best serves to develop a positive customer image, or buying experience, as it were. In the same study, they ascertained that in highly competitive groups, that competence was perceived as high, but warmth was lacking.
If you are a highly competitive company, this can negatively impact your prospect’s perception of your trustworthiness.
In a complementary, but separate study of consumer behavior by Avery, Malone, and Fiske of Harvard University, it was revealed that brands are simply an extension of how we judge one another. Basically, people view brands like people and judge them accordingly. So if you want to be the business or salesperson that people love the most and think of first, start by letting your warmth shine through. Good selling.
No results found!
Frequently asked questions
Questions? We’ve got answers.
Why Wizard of Ads®?
Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:
Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.
Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.
Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.
Who Should Work with The Wizard of Ads®?
Wizard of Ads® offers services that start with understanding your marketing challenges.
We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.
Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.
What Do The Wizard of Ads® Actually Do?
Maximize Your Marketing Impact with Strategic Alignment.
Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.
Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.
What can I expect working with The Wizard of Ads®?
Transform Your Brand with Our Proven Process.
Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.
Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.
What Does A Brand-Foward Strategy Do?
The Power of Strategic Marketing Investments
Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.
While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.
Ready to transform your world?
(do it - you
deserve this)
deserve this)