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Advertising
The Seven Laws of the Advertising Universe
Explore seductive marketing strategies and the Seven Laws of the Advertising Universe with Wizard of Ads. Enhance your advertising prowess and achieve marketing success.
In your advertising, you must choose between boredom, shouting and seduction. Which do you choose? When it comes to crafting creative and effective advertisements, you’re definitely not going to want a bored audience. And you’re also definitely not going to want to shout at them. Have you ever tried to seduce your prospective customers? Do you ever rely on alluring ads? What’s irresistible about your product or service? What does your audience want? There are many questions that you can ask yourself as you try to hone your marketing messages, but here’s the first one to answer: what would seduce your audience into wanting, needing your company? Even though effective marketing requires math (statistics), science (computer science and digital technology) and social science (psychology), it’s not enough. You need art, flair. You need a voice that’s unique to your brand, and you need to use a tone that will allow your audience to feel a connection with your company. Seduction is an art, and we want you to be able to use it to your advantage–ethically of course. Before we can get into the more artistic or intangible aspects of successful marketing, let’s look at what the scripture says. Our marketing scripture, that is. According to us at the Wizards of Ads, there are laws that govern the advertising universe. At the front of The Wizard of Ads, Turning Words in the Magic and Dreamers into Millionaires, there’s a page that stands alone, and its header reads:
The Seven Laws of the Advertising Universe
(Whence Cometh the Power of Ads to Work Magic)
Or, in other words, there are seven laws that govern the advertising world, and they will bring your ads a magic power. Let’s get into them.
Do You Know The Seven Laws of the Advertising Universe?
Once you have a firm grasp on these seven laws, you’ll have a strong foundation in the basics of advertising to build on. And if you have a hard time understanding how to implement these laws into your own marketing campaigns, then you can rely on us. At Wizard of Ads, we’re committed to guiding you toward all of your advertising and marketing goals. Click here to learn more!
1. An Energy of Words
“An Energy of Words has existed since the day He said, ‘Let there be light.’ Learn how to use this energy. You are created in His image. ”If you’re going to create powerful ads, then you need to have a profound respect for the power of your words. What you say matters, and what you mean matters even more. When someone is creating an ad, the messaging they put out there can really influence viewers. That power needs to be used for good, and it can’t be harnessed effectively if it isn’t first revered. When your ads are moving people, they need to be moving them in the right direction, otherwise it’s unethical. And we mean the right direction for them. And for you, too. We start with this rule first because the power of what follows is great–and we want to ensure you understand that you need to use that power for good. By understanding your audience, you’ll be able to use your words with a stronger effect. You’ll also come to learn what they want and what they need. Serve your customers. It will always work out for you best that way in the end.
2. Masses of People
“Masses of People are predictable, though an individual person is not. The exception does not disprove the rule.” For the most part, it’s going to be more effective to target many people at once with your marketing, rather than individuals. It’s important to note that masses are made up of individuals, but they have common mindsets, goals and more. For ads to work well, then you need to have enough predictive power over your viewers. How are they going to react to this ad? What will they feel when they see this image? If you try to make those assumptions about one person, you’ll either be right or wrong. There isn’t much room between those two options. Hit, or miss. When you try to make those same predictions about a group of people, though, you might be right about some of them. You can be mostly right–meaning the assumption is right for more than half of those people, for example. You don’t have to simply hit or miss. You can hit the mark for a bunch of people, drawing in potential customers. Also, when your ads are effective, why wouldn’t you want more people to see them? Of course it’s not wise to indiscriminately target enormous masses of people with generic ads. That’s not what we’re saying. Instead, we’re saying to choose groups large enough to increase your likelihood of getting through to most people.
3. Intellect and Emotion
“Intellect and Emotion are partners who do not speak the same language. The intellect finds logic to justify what the emotions have decided. Win the hearts of the people, their minds will follow. ”It’s true that the mind tends to follow the heart, rather than the heart following the mind. People very frequently will feel something and then determine their thoughts about it after. Our feelings are more abstract, so we often let them determine themselves. This applies to ads because people often try to convince their audience of something. That their product is the best. That their solution will definitely work! And those things may be true, and you might even be able to convince your audience of them. However, it’s not going to be the most effective way to approach your marketing. If you can tap into the feelings of your prospective customers, then you can see what they feel. You can win their hearts that way, and when they feel trust and connection with your brand, the sales will follow.
4. Time and Money
“Time and Money are two sides of a single coin. No person gives you his money until he has first given you his time. Win the time of the people, their money will follow. ”When consumers consider purchases, they spend time considering what they want, what they need and how they feel. The longer they spend with one company, product, service or solution, the more they’ll be ready to trade their money. It’s easier to justify a purchase having felt like you’ve done your due diligence, isn’t it? We often think to ourselves that our time is easier to give away, so we spend our time as a consumer more readily than our money. And then it feels easier to let the money follow, too. So focus on gathering time from your audience. By captivating their attention, you’ll be able to get that time from them. And then, with that increased feeling of trust and sense of buy-in…they’ll be ready to buy!
5. Sight and Sound
“Sight and Sound function differently in the mind, with sound being the surer investment. Win the ears of the people, their eyes will follow.” When you hear a noise, do you look to figure out exactly what it is? When you see something, do you listen to figure out exactly what it is? Sounds tend to invoke our sense of curiosity, thus directing our eyes. With your advertisements, you can use this same principle. When we say to win the ears of the people, if you can do so literally, then go for it. But for text based ads, it might be more complicated. The point is rather to have your audience metaphorically hear your messaging to get their interest and attention. That gets more eyes on your products, which will lead to more sales.
6. Opportunity and Security
“Opportunity and Security are inversely proportionate. As one increases, the other must decrease. High returns are gained from low-risk strategies only through the passage of time. He who will cheat time must embrace the risk of failure.” If you’re an entrepreneur, you already have firsthand experience with and knowledge of this principle. And it’s true in marketing, too. The riskier you are with your ads–the edgier you make them–the more your possible reward increases too. Don’t abandon your sense of what risks are worth what rewards, but if you want to find success, you need to be willing to push the envelope. People respond well to content that is new, fresh, exciting, invigorating, controversial and more. While staying true to your company’s mission and code of ethics, see how you can invite in more opportunities without lowering your security too much. It can be a hard balance to find, but it’s very fruitful and rewarding when done well.
7. Engage the Imagination
“Engage the Imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People go only to places they have already been in their minds.” If you first engage the imagination of your viewers, your ads will have a much more powerful effect. Someone’s imagination is much more capable of steering them or influencing them than what you come up with for them. As with reading a book versus watching a movie, getting to picture something for yourself can be so much more interesting. By using this same principle in your marketing, you can encourage people to imagine things for themselves. Asking questions is a great and simple way to quickly engage someone’s imagination. Invoke your audience’s sense of wonder, and try to see what you can get them to imagine before you try to tell them too much.
How Can You Become a Successful Advertiser?
In addition to utilizing the above rules, we have some tips to point you in the right direction as you craft your marketing materials. Here are seven of our tips to becoming a successful advertiser.
Investigate
You need to know a lot before you can start on your ads. Investigation and research are two essential stepping stones on the path to effective ads, so what are you waiting for? Figure out who you’re targeting, why you’re targeting them and how you can help them. What are their pain points? What do they feel, or think? Why haven’t they been able to solve the problem for themselves? What are your competitors trying to do? What’s working, or not working, for them? There are essentially endless possibilities of topics to investigate or questions to find answers for. Get started now, because it’s step number one.
Decide on the Ideal Spot
Now that you know who you’re targeting and why, you can make your next determination. Where is the ideal spot to target them? Where should your ads, marketing campaigns and content live? If you want your advertising efforts to bear fruit, then choose spots where many of your ideal customers spend a lot of time. Sometimes, marketing is a numbers game. That means you have to take a bunch of shots to make a bunch of shots, but we want you to do so as strategically as you can. When you can generate a lot of good leads, by picking the ideal spots, then your sales will skyrocket.
Make a Design That Stands Out
If it doesn’t stand out, it will be forgotten. It might not even get recognized in the first place. Wouldn’t it be a shame if your advertisements were so boring that no one even paid attention to them, that they couldn’t even have a chance to be forgotten? That sounds pretty dismal to us, so we suggest you make your designs stand out. You don’t have to use bright colors and loud words, but you do need to be unique enough to stand apart from the rest. There’s lots of noise out there, and you need to be heard. But sometimes whispers are heard the loudest, so don’t forget that there are many different ways to get recognized.
Create a Lasting Impression
When your audience is loyal, your sales figures will be stronger and steadier. For scalable, sustainable growth, your marketing campaigns need to play the long game a bit. Establish trust, build a relationship and create a lasting impression on your viewers. Over time, the money will flow in as a result.
Personalize It
People like to feel special. The easiest way to make your customers feel special is to personalize your ads or communication with them. Using their name is the simplest route to take, and using it in emails is probably the easiest application. Try it, and track your click rates or conversions to sales. It’s a simple way to boost your email series.
Don’t Oversell Yourself
If you oversell yourself, then you’re guaranteed to only get one sale, maximum, from that client. They’ll know you bent the truth, or exaggerated, and your relationship will be irrevocably shattered. They won’t trust you, your brand, company or product. Trust is hard to build, and easy to break. Overselling yourself is sure to break any trust that you were able to foster. And don’t undersell yourself, either, or you might not get the sale in the first place.
Make it Known
Get the word out. Let everyone hear about your product, service or solution. Make it known what you stand for, how you help people and what sets you apart. Don’t be shy about it, either. People like upfront and authentic communication, so just make it known what you want and how you can help your customers! And if any of this sounds daunting to you, then don’t go it alone. With the experience we have behind us at Wizard of Ads, you can rely on our expertise to guide you along the way to finding the most effective and magical advertisements for your business success. Click here to contact us!
Advertising
How Do You Grab Attention in Ads?
Words are the essence of communication. Without attention-grabbing words, you risk clarity. This can lead to a campaign that falls short of the conversions you're aiming for. When you understand which words are most powerful, you can better appeal to your target audience and get them interested in your thing. Some words pique curiosity, while others repel or repulse. A tiny change in how you say something can have profound effects on the listener. That's why it's important to consider not just what you say, but how you say it.
The Importance of Attention-Grabbing Words Today
It can be difficult to stay focused in a fast-paced digital world. With so much sensory stimulation, it can be hard to decide which products will provide us with the greatest value. Every day, we take in countless ads. These ads are displayed through various sounds, words, and visuals. However, most of them simply fade into the background and just add to the noise. Attention spans are shorter than ever — with the average attention span only being eight seconds. To be successful with your marketing, an ad must stand out and capture attention. It can no longer rely solely on its message; it also needs to be creative and attention-grabbing. This means having attention-grabbing words that immediately make the reader want to find out more. They create curiosity, stimulate interest and offer value to consumers. When done well, you will not only have the reader hooked on your content but also significantly increase your profits. At Wizard of Ads®, we can ensure that you make it to the finish line. We help residential home service businesses and retailers come up with powerful and emotional words for their advertisements — and we can do the same for you. Contact us today to see your ads come to life!
What Particular Words Grab an Audience Attention?
Many words are powerful in the marketing world, but some perform better than others. Here, we’ve provided you with what we consider to be the best words to use for grabbing an audience’s attention. Enjoy!
Immediately
"Immediately" is our first attention-grabbing word, and for good reason. When you use urgency, you're telling your audience that they need to pay attention now and that what you have to say is important. "Immediately" is a versatile word. It can be used to stoke the feeling of urgency, as in "immediately available!" or "immediate satisfaction!" It can also be used to start off a persuasive message, as in "we need your help immediately." No matter how you use it, it's sure to get your message across and inspire immediate action.
Renewed
"Renewed" is an attention-grabbing word because it implies that something was once old and tired, but has now been brought back to life. This can be a very appealing message for consumers who are looking for ways to improve their lives. Renewed products often promise to be better than the original version, which can be very enticing for buyers. When used in advertising, renewed can mean that a product has been improved in some way, or that it is now available at a lower price. It can be a very effective way to wow an audience and them interested in a product.
Instantly
Similar to immediately, the word "instantly" is a great word to use when you want to emphasize how quickly something happens. Whether it's a product that delivers fast results or a service that's available right away, using the word "instantly" communicates that there's no waiting involved. This conveys a sense of convenience which is especially appealing when people are looking for products or services where they need the results fast.
Invigorated
"Invigorated" is a powerful word that can convey a lot of meaning. By using invigorated in ads, businesses hope to get people's attention and persuade them to buy their products by making them feel excited and energetic. Invigorated can also be used to describe how a product makes you feel, such as an invigorating shampoo that gives you a boost of energy. Through positive connotations and associations, businesses hope that potential customers will be more likely to purchase their products. After all, who doesn't want to feel invigorated?
Relevant
The word "Relevant" is a strong, attention-grabbing word that is often used in headlines and advertising slogans. This word is used in aims to get people interested in a product by communicating its importance or usefulness. It also tells your audience that your product is new and popular, which can entice them to learn more about it. Relevancy is an important factor for many consumers, so using this word in your advertising can help you stand out from the competition.
New
Everyone likes something new, that is why it’s is an attention-grabbing word. It promises something different, something that is not the same as everything else out there. “New” is a word that grabs attention and makes people want to learn more about what they are selling. It is a way to create interest and excitement around your product. It’s also a word that can be used to describe change, which is another thing that people are often drawn to. Whether it is a new product or simply a new version of an existing one, people love change and are always looking for something new.
Now
The word "now" implies that whatever is being offered is a limited-time offer. This creates a sense of urgency and encourages people to act quickly. For example, a store might advertise a flash sale with the phrase "act now!" to encourage customers to make purchases quickly. The word "now" is also used to highlight how current and up-to-date a product or service is. This is especially common in technology-related advertising. By using "now" in an advertising campaign, businesses can create a sense of excitement and encourage people to buy their products or services.
Best
When it comes to advertising, "best" is definitely an attention-grabbing word. After all, who doesn't want the best? But why is "best" so effective in advertising? For one, people are always looking for ways to improve their lives. They want the best products and services that will make their lives easier and better. So when they see an advertisement for something that is labeled as the best, they are naturally going to be interested.
Easy
Using the word "easy" in your ad can be extremely effective at getting attention. This is because people tend to associate the word with being able to get what they want quickly and easily. And when it comes to getting what you want, nothing is more motivating than speed and convenience. So if you want to grab attention quickly, using the word "easy" in your ad is a great way to do it. Just make sure that the rest of your ad backs up that promise!
Get
Used as attention grabbers, words like "get" in advertising can be very effective in motivating potential customers to take action. When people see or hear this word, it automatically tells them that they are getting some kind of value from your product. It can also be used to create a sense of urgency, which can help get people to act now instead of later.
Words that Creates Curiosity in Audiences
Yes, there are specific attention-grabbing words, but there are also evocative words that stimulate curiosity in your audience. Here’s a list of good words to use to do just that.
Unlock
When audiences see or hear the word "unlock," it automatically tells them that your product can give them access to their desires. Whether it be a new level in a video game, the ability to use a phone with any carrier, or getting a sneak peek of the newest season of their favorite show, audiences know that when they see or hear the word "unlock," they're curious about what it could mean for them. Overall, it's an excellent way to capture attention and get people interested in your product.
Secrets
Everyone likes to be let in on a secret, which is why the word "secret" is so attention-grabbing. It drives curiosity in an audience, making them want to know what the secret is. Secrets are often thought of as being juicy pieces of information that not many people know about, and this makes them all the more tantalizing. Companies use this sense of curiosity to their advantage as consumers become intrigued enough to learn more about what the company has to offer. Therefore, becoming potential customers.
Amazing
The word "amazing" can be an incredibly effective marketing tool. Your audience will naturally associate the word with your product, essentially telling them that your product is amazing. People love to experience amazing things, so using the word in your marketing can help to create a strong connection between your product and your audience.
Revealing
Although it may be surprising, the word "revealing" is commonly used in advertising to stimulate curiosity. This is because it is an attention-grabbing word that can create a sense of anticipation in the viewer. For instance, if your ad says "revealing the secret to weight loss," people will be intrigued and want to find out more. This is because the human brain is hardwired to seek out new information, and revealing is a word that implies something new and exciting. By creating this sense of curiosity, you can encourage your audience to take action and learn more about what you have to offer.
Mouth-Watering
When you hear that something is "mouth-watering," are you grossed out? Or are you suddenly very hungry? When people see or hear this word, it's plain and simple: they want to know what it what your product tastes like. Say you own a pizza shop, and you want to increase sales. You might make a sign that says "Our pizza is mouth-watering!" This attention-grabbing word will make passersby curious about what your pizza tastes like, and may drive them into your shop to find out.
Stunning
The word "stunning," is a word that is used to describe something visually appealing or extremely impressive. It can be used to describe how someone would look after using a product, such as how their hair would be "stunning" after using a shampoo. This can stir up the desire for them to want to feel good about themselves and purchase the product. Or it can be used to describe the reaction of an audience to a presentation or new idea, such as how "stunning" it was for them to see the new product. This usage of the word leaves people curious about what exactly happened that was so stunning. It draws attention and curiosity in an audience and can leave them eager to find out more.
Remarkable
"Remarkable" is an effective and creative word to use in your advertisements. It brings about a certain curiosity about the product or service and what makes it so "remarkable." This can prompt them to learn more about what you're offering, which is the goal of any advertisement. By using this attention-grabbing word, you can reel in potential customers and give your business the boost it needs.
Baffled
If you want to choose an interesting word that turns heads, use "baffled." This word is certainly attention-grabbing and curiosity-inducing. For example, you can sell something as mundane as a broom and advertise it by saying "baffled customers can't figure out how this broom sweeps so clean!" In other words, you're piquing people's curiosity by using an unexpected word. And that's the key to effective advertising — using words that grab attention and make people want to learn more.
Mind-blowing
The word "mind-blowing" is an extreme word that really packs a punch. When used in advertising, it can be very effective in getting people to take notice of what you are selling. Compare these two ads for example:
"A revolutionary new toothbrush that cleans your teeth in just 10 seconds!"
vs.
"The mind-blowing new toothbrush that cleans your teeth in just 10 seconds!"
The second ad is more likely to get attention because of the use of the word "mind-blowing." By using this word, you are implying that the product is so good that it is worth taking a closer look at.
Two Words of Caution
The use of attention-grabbing words is a compelling notion, but it's important to use them in moderation and associated with a specific claim. For example, overusing words that stir up urgency is helpful in capturing the attention of people who need your thing now, but become quite forgettable for people who are not in the market. When writing good ad copy, be sure you understand what message you are trying to portray and the action you're hoping your audience to take. When making a claim using these attention-grabbing words, be sure you are specific. For example, "Get up to 25% off all watches*" is far less powerful a message than, "Get $250 off a Rolex watch". Or, "We have the best air filters in Orange County", versus, "The best air filter for Orange County is the Cooty Blaster 6000 because of its 125-micron mesh that filters out airborne ash common to our area".
Conclusion
As you can see, the options are plentiful when it comes to the power of captivating advertising words. There are so many to choose from, so it can be difficult to know which ones are the best fit for your brand and the message you are trying to convey. But don't worry, at Wizard of Ads® we have a team of experts who will take care of all that for you. Contact us today to discover the most attention-grabbing words for your campaign!
Sales
Powerful Sales Words for Your Sales Success
Why Do the Right Words Matter in Sales?
"The best word shakers were the ones who understood the true power of words. They were the ones who could climb the highest." **-Markus Zusak**The magic of words wields power like no other in the sales realm. They create a significant impact on how sales reps convey their messages and communicate with customers. If you're finding that your sales are struggling, it might be time to take a look at the sales words you're using. The right persuasive sales words can lead to a boost in sales, and the wrong words can do just the opposite. To become a word wizard in your sales process, you need to know which words have your prospective customers reaching for their wallets and which words have them booking it in the opposite direction.
Why Do the Right Words Matter in Sales?
The words you use in your sales process can have a significant impact on your success. Sales experts know that sales words make or break a deal. This is because the right sales words can create rapport, build trust, and establish authority. They can also help to remove any objections that the prospect may have. Unfortunately, many salespeople don't realize the power of sales words. They either use too much industry jargon or they try to be too salesy. This often turns off potential customers and can damage the sales process. When you use the right sales words, you can create a powerful sales message that will resonate with your prospects and help you close more deals. At Wizard of Ads®, our talented wordsmiths specialize in the art of alluring prospects through the use of powerful selling words. Contact us today and we'll help you find the most convincing words for your business marketing.
Power Sales Words That Can Make Deals
Good business words can make a big difference in how many deals you close. Here are some of the best marketing and advertising words that sell and how you can use them.
You
When you use the word "you" in your sales pitch, you are much more likely to close the deal. You can use the word "you" to focus on the customer and their needs. For example, instead of saying "our product is the best," try saying "our product will help you achieve your goals." By using the word "you," you show that you understand what the customer wants and that you can provide a solution.
The Client’s Name
Using the client’s name in your sales copy helps create a personal connection with them and makes them feel more invested in the purchase. As a result, they will be more likely to buy what you’re selling. You can use your client's name when you’re introducing them to a new product or service, in the body of your sales copy, or as a call to action.
Together
"Together" is a power word in sales that help close deals because, as the title suggests, it brings people together. When people come together, they want to work as a team to achieve their goals. Using "together" in your sales pitch can create a sense of unity and camaraderie that will persuade potential customers to invest in your product or service.
Value
Everyone loves getting value out of a product or service, which is why the word "value" is so effective. Some examples of using "value" in your sales pitch are:
- "Here's why you're getting a lot of value for your money..."
- "This is a great value for the price, because..."
- "Based on a comprehensive study of local suppliers, you won't find a better value anywhere else."
By incorporating the word "value" into your sales pitch, you're emphasizing the importance of what you're offering and why the customer should buy it. People want to feel like they're getting a good deal, so using "value" is a great way to show them that your product or service is worth their money.
Imagine
The word "imagine" is one of the best words that sell. Why? Because it captures your prospect's imagination. And when you can do that, you're well on your way to convincing them to buy from you. So how can you use this power word in your sales copy? One way is to use it as a headline. For example, "Imagine the ice-cold air kissing your skin." Or "Imagine, for a moment, the warmth radiating your soul like a bear hug dad used to give." You can also use it in the opening sentence of your sales letter. "Waking up tomorrow morning, you feel more refreshed and energized than you have in a solid decade. Imagine how great your back feels. How perky you are..."Whichever way you use it, make sure it causes your customer to visualize their life with your product. Because when you do, they'll feel even more motivated to make the purchase.
Successful
When you use the word "successful" in your sales writing, you create an aura of quality and trustworthiness. This positive sales word drives customers to associate your product or service with success. Making them more likely to buy from you. Use this word in your headlines, web copy, and sales letters to create a positive association in the mind of your customer. When they think of success, they'll think of you!
Results
People are always looking for easy to comprehend measuring sticks. Results are those measuring sticks. When it comes to sales, the word "results" can make all the difference. Just by using this word, you can increase your sales significantly. This is because the word "results" signals to the customer that you are an expert in what you do and it will deliver a desirable outcome. When customers feel confident in your abilities, they are more likely to purchase from you.
Proven
The word "proven" has a track record of helping businesses increase their sales, and it can do the same for you. Using "proven" when selling will show customers your product is backed by experts. When customers see that a product or service is proven, they're more likely to trust it. They know that it's been tested and that it works. And when they trust a product or service, they're more likely to buy it.
Safe
People want to feel safe when they make a purchase, which is why the word "safe" is great for sales. It's a word that makes people feel comfortable and confident in what they're buying. For instance, you might see a sign that says "This car is safe for your family." This makes the car seem like a good investment, something that will protect your loved ones. When you use the word "safe" on your product or sales page, it subconsciously makes people more likely to buy from you.
Risk-free
Making a purchase takes a good deal of risk. When people spend their hard-earned money, they want to be sure that what they are buying is worth it. No one wants to feel as though they have wasted their time and money on something that was not worth it in the end. This is where the term "risk-free" comes in handy. When people know that they will not have to worry about wasting their money, they are more likely to make a purchase. "Risk-free" tells customers that if they are not happy with the product, they can return it and get their money back. This gives people the peace of mind they need to make a purchase.
Some Words to Avoid on a Sales Call or Deal
Just as there are effective sales words to use to boost sales success, there are other words that can completely tank sales results. As long as you avoid the following words like the plague, you’ll be just fine.
Cheap
The word "cheap" has a negative connotation and can make your potential customer feel like they're getting a bad deal. This is because it implies that you're trying to save money by cutting corners. Instead, try using words like "inexpensive" or "affordable." This will make your potential customer feel like they're getting a good deal without feeling like they're being taken advantage of.
Quota
Another sales word to avoid is "quota." Salespeople often use this word to try to increase their sales, but in reality, it can have the opposite effect. "Quota" is sales jargon that customers don't want to hear. It's a term that salespeople use to add pressure and make the customer feel like they need to buy something. Instead of using sales jargon, salespeople should focus on using language that their customers will understand and appreciate. This will help build trust and rapport with the customer, which is essential for making a sale.
Obviously
The word "obviously" is a sales no-no. It makes the customer feel like you're trying to pressure them into a decision, and it comes across as arrogant. You may also think something your saying is obvious, but to the customer, it may not be. So avoid using this word in sales situations. A better sales strategy is to use words that build rapport and trust, such as "I understand" or "It sounds like."
Discount
Using the word "discount" can give off the impression that you're not confident in your product or service, or that you're desperate to make a sale. It can also make the buyer think that they're getting a bad deal. There are better words to use when negotiating a sale. "Special" or "exclusive" are two good options. They convey the idea that the buyer is getting something special, and that they're not going to find the same deal anywhere else.
Problem
If you're making a sales call or working on a deal, avoid using the word "problem." It's not likely to help you close the sale. When sales reps use the word "problem," it can sabotage the sale by making the prospect feel like there's an issue that needs to be fixed. Instead of using "problem," salespeople should focus on finding a solution to the customer's needs. Using words like "challenge" or "opportunity" are more likely to help you build rapport with your potential customer and ultimately close the sale.
Hopefully/Maybe
When you're on a sales call or dealing with a potential customer, it's important to sound confident of your product or service. Using words like "hopefully" or "maybe" conveys a sense of uncertainty that can undermine your sales pitch. Instead, try using sales words that convey confidence and certainty, such as "guaranteed," "you'll love it," or "it's the best choice." By using language that exudes confidence, you'll be more likely to close the deal. Sales reps are the lifeblood of any company. They are the ones who interact with customers and sell products one-on-one. That’s why it’s so important to arm them with an arsenal of powerful sales words that will help them not only sell your products but sell them to their fullest potential. At Wizard of Ads®, we specialize in helping your company do just that. Contact us today and our team of Sales Operations Strategists can help you curate a list of the best sales words for your business.
Branding
How To Create Branding Words
Are you struggling with what you can do to make your brand shine? Companies both big and small have been branding themselves for years, and it can be challenging to create a personal brand without getting overshadowed by the competition. One of the most important steps in branding yourself is choosing the right branding words. These are the words that represent the very essence of your brand. This will help people identify with your brand and make it easy for them to find you online. There are many things to consider when establishing your brand words, and it's not as easy as just picking a few random words you like out of a dictionary. You need to consider what you do, who you want to reach and what kind of image or message you want to project. In this article, we'll give you some tips on how to choose powerful business words that will help you create a strong, recognizable personal brand. With our insight, your marketing efforts will be more effective and you'll be able to connect with your target audience more easily.
What are Branding Words?
Branding words are words or phrases that help to identify a company or product. They can be used in advertising and marketing materials to create a unique identity for a brand. Some words may be well-known slogans or taglines, while others may be unique to a particular company. Branding words can also be used to create a feeling or atmosphere around a product or company. For example, some companies use words like "luxurious" or "reliable" to create an image of luxury or quality. Other companies might use words like "fun" or "energetic" to create an image of excitement and fun. Ultimately, branding words are about creating a certain impression of a company or product in the minds of consumers. By carefully choosing the right words, companies can create a strong and lasting identity for their brand. Do you need help in figuring out your own personal brand words? At Wizard of Ads®, we help businesses from varying industries create marketing words that sell. Contact us today to learn more!
What is the Importance of Branding Words?
Branding words are important because they help to create a unique identity for a company or product. They are marketing words to attract customers and create a positive impression. Marketing teams often use specific words in their advertising and promotional materials to create a consistent image and message. By using the same branding words, customers will develop a stronger connection with the product or company. Branding words can also set a company apart from its competitors. When consumers see or hear these words, they will know that it is associated with the brand that they trust. In short, branding words play an important role in marketing and branding campaigns. They help to create a recognizable identity and encourage customer loyalty.
Tips and Steps in Creating Branding Words that will Describe your Brand
Now that you can identify what branding words are and understand why they play an important role in your marketing, let’s go over some simple tips and steps to help you create your own branding words.
Think Big
When choosing your branding words, it’s important to think big. You want to choose words that will express the very essence of your business and resonate with your target audience. Some businesses make the mistake of choosing generic words that don’t really mean anything. This can be a big waste of time and money. It’s important to choose words that are meaningful and specific to your business. When brainstorming marketing power words for your brand, ask yourself these questions:
- What is the mission or purpose of my business?
- What are the key values and beliefs of my company?
- What makes my business unique?
- What are the pain points my target audience is experiencing?
- What are the solutions my business offers?
Once you have a good understanding of your answers to these questions, you can start to brainstorm words that will accurately reflect your business.
Remember Your Brand’s History
Your brand’s history is an important factor in creating your branding words. What have you done in the past that’s made you successful? What makes your company unique? Why should people care about what you have to say? Your branding words should reflect all of these things. They should be memorable, and they should make people want to learn more about your brand. That’s why it’s so important to remember your brand’s history when choosing your branding words. By using the right keywords, you can tap into your company’s unique story and create a branding strategy that will resonate with your audience.
Make a list of the Adjectives
Stuck on how to choose the right branding words? Make a list of adjectives that describe your product or service. This can help you zero in on the key values and benefits of your offering, and find the right marketing words to communicate them. Here are some tips for making a list of adjectives for your branding:
1. Start with a brainstorming session. Write down all the adjectives that come to mind when you think about your product or service. Don’t worry about whether they’re “positive” or “negative” adjectives – just list them all.
2. Narrow down the list. Once you have a big list of adjectives, start narrowing it down. Try to focus on the adjectives that best describe your product or service.
3. Use a thesaurus. If you’re having trouble finding the right words, try using a thesaurus to find synonyms. This can help you find adjectives that capture the essence of your product or service.
4. Be specific. The more specific your words are, the better. General adjectives like “good” or “great” don’t really mean anything to customers – they need to know what makes your product or service different.
5. Test it out. Once you’ve chosen your branding words, test them out with customers and see what they think. Are they positive or negative? Do they have any idea what you do? If not, you may need to rethink the words you chose.
Make up Words and Play with Them
There's a lot of thought that goes into choosing the right branding words — after all, these are the words that will represent your business and help to create an identity for you in the minds of your customers. However, it's important not to take this process too seriously — your words should be fun, playful and creative!One way to add a bit of fun to the branding process is by making up new words or playing with existing marketing phrases. This can help to set you apart from the competition and make your branding more memorable. Here are a few examples:
- Instead of using the word "quality," try using "Q Factor."
- Rather than saying "we are the best," try saying "we are the bomb."
- If you want to talk about your commitment to customer service, try saying "we have your back."
Whichever way you go with it, be sure to have fun with it and make your branding stand out!
Be Distinctive
It's important to be distinctive when making attractive words for advertising. Your branding words are what make you unique and stand out from the competition, so they should be memorable and accurately convey the message of your brand. For example, words like "apple" and "android" are instantly recognizable as branding for their respective companies, due to the strong branding campaigns that have been in place for years. When choosing your branding words, you should keep in mind the tone and message of your company. A company that sells luxury items wouldn't want to use casual words like "fun" or "cool.” Instead, they would want to use words that depict their luxurious image, such as "elegant,” "sophisticated,” and "premium.”
Make it Short
Short and sweet is usually best when choosing branding words. Most people don't have the time or attention span to read a long, drawn-out message. Keep it simple and to the point so that your promotional words are easy to remember and have the maximum impact. For instance, instead of saying "Our company is the best at providing quality service," try "We're the best at delivering great service." It's punchier and gets your point across quickly. Using memorable words will help customers connect with your company and its products or services. So when it comes time to choose the perfect words for your brand, make sure to keep it short and sweet!
Consider Shorthand Approach
Consider using shorthand branding words. These are words that are associated with your company but don't necessarily have a specific meaning. For example, Nike's shorthand branding word is "swoosh." This word doesn't have a specific definition, but it's immediately associated with the company. Shorthand branding words can be very effective because they're easy to remember and quick to say. They also help people connect with your brand on an emotional level. So if you're struggling to choose the right branding words, consider using a shorthand approach.
Double Check the Meaning of Your Brand Name/Words
When it comes to your brand name, it is especially important to make sure that the words you choose have the correct meaning. This is because your brand name will be the first thing potential customers see and will likely be the first thing that comes to mind when they think of your company. Choosing the wrong branding words can lead to confusion and a negative association with your company. For example, the advertising word “bounce” can have both positive and negative connotations. A company that makes trampolines would want to use the word “bounce” in its branding to convey a sense of fun and excitement. However, a company that provides storage solutions might want to avoid using the word “bounce" because it could lead to customers thinking of the company as being unreliable. It’s important to choose words that accurately reflect your company and its values. If you’re not sure what words to use, do some research to find out which words are associated with your industry.
Bring Life to Your Brand Name with Creativity
When you’re choosing your branding words, it’s important to inject some creativity into the process. Here are a few reasons why:
1. It can help you stand out from the competition.
If all of your competitors are using generic words, adding a bit of creativity to your branding can help you stand out from the pack. This is especially true if you can come up with a unique and memorable branding slogan.
2. It can make your brand more relatable.
When people see or hear your branding, they should be able to instantly associate it with something that they care about. If your branding is creative and meaningful, it can help people connect with your brand on a deeper level.
3. It can help you build a stronger relationship with your customers.
When you take the time to create a creative branding strategy, it shows your customers that you care about them and want to engage with them on a more personal level. This can help you build stronger relationships with your customers and encourage them to return to your business in the future.
As you can see, there are plenty of benefits to be gained by bringing creativity to your branding words. So don’t be afraid to get a little bit imaginative when choosing your branding slogan!
How do you Define Your Brand’s “Tone of Voice?”
Your branding words form the foundation of your brand’s tone of voice. This will ensure that all of your branding materials, from your website to your social media posts, sound consistent and on-brand. Establishing an effective tone of voice will also help you to better connect with your target audience, as it will best communicate your brand’s personality and values. But how do you define your brand's tone of voice? Here are a few things to keep in mind:
- First, consider your audience. Who are you trying to reach?
- Second, think about your brand's personality. Do you want to be seen as friendly and approachable? Or professional and authoritative?
- Third, take a look at your competitors. How do they sound? Is there an opportunity for you to stand out by taking on a different tone of voice?
Once you've considered these factors, you can start to brainstorm what words you want to use. Do you want to have a warm, conversational tone of voice? Or, are you going for a more formal and respectful tone of voice? Whichever you choose, make sure that your words reflect your brand's personality and stay consistent across all of your branding materials.
Conclusion
So, what are your branding words? How do you want people to feel when they see or hear your company’s name? What adjectives come to mind when you think about your business? If you don’t have an answer to any of these questions, it’s time to sit down and start brainstorming. Coming up with a few keywords that encapsulate everything your brand represents is essential for effective marketing and advertising. It may take some time and effort, but the payoff can be huge. At Wizard of Ads®, we specialize in helping businesses find powerful words to create powerful advertisements. Contact us today to get started!
Advertising
Advertising Words: Turning Words into Magic
Today, there are so many brands out there trying to sell their products and services in hopes that consumers make a purchase. Have you ever wondered why you choose certain products over others? What makes you decide one product is better than the other? Sometimes it isn't even about what the product even is- it's about the words that are used to sell them. For instance, you're more likely to buy a vacuum cleaner if the advertising says it's "powerful." But what does that even mean? Advertising is an interesting and unique form of communication. It's not just about letting people know about a product or service- it's about getting them to want it, too. Advertisers use certain words and phrases to help our brains make those quick purchasing decisions. There are tons of variables to what makes someone buy a product, but one thing is for certain - words sell. In this article, we will go over both the advertising words and marketing words brands use to increase sales and grow profits.
Magical Words in Ads that Attracts Customers
In the world of advertising, words are everything. The right word can make or break an advertising campaign, so it's important to choose wisely. There are a plethora of influential words that are used to attract customers, but we will share the ones we've found are most effective here.
Free
Probably the biggest no-brainer out of the bunch, the word "free" is an advertising classic for a reason. "You can't go wrong with giving something away for free," said David Ogilvy, one of the most influential advertising executives of the 20th century. Whether it's a free sample, a buy-one-get-one deal, or just a straight-up giveaway, using the powerful business word "free" is a guaranteed way to get people's attention. And when it comes to advertising, attention is everything. So if you're looking to attract customers and get them interested in what you're selling, don't be afraid to use the word "free." It might just be the most effective advertising tool in your arsenal.
Get
A more ambiguous selling word, but still significantly powerful, is "get." It implies that the person or thing being referred to is getting something they want or need. This makes it an ideal word for advertising, as it can be used to tap into customers' desires and convince them to buy a product or service. Additionally, "get" is often used as a command, which makes it feel more urgent and persuasive. When used in advertising, "get" can be very effective in motivating people to take action. For example, a company advertising a new car might use the slogan "Get the car you've always wanted." This tells potential customers that they can finally have the car they've been dreaming of, and encourages them to take action.
Guaranteed
When advertising to customers, the word "guarantee" is often used. By promising that the product or service will meet the customer's needs, businesses can create a sense of trust and credibility. In turn, this can lead to more sales and repeat customers. Some marketing sentences using the advertising word, "guarantee" include "satisfaction guaranteed" or "money-back guaranteed." By using these advertising words, businesses can show potential customers that they are confident in their product or service. This can be a powerful way to attract new business and build customer loyalty. Are you a business owner or marketer trying to increase your lead gen and boost sales? Contact Wizard of Sales today. We will help you create advertising words that sell.
Trial
The advertising word "trial" holds a very specific meaning to consumers. It implies that the product or service being offered is new and innovative and that the company is offering a free sample to introduce it to potential customers. Phrases like, "start your free trial today!" or "This trial ends soon!" are very common in advertising, and they work because they tap into the human desire to take advantage of opportunities.
Limited
Another brand word that stirs up urgency is "limited." When a customer sees that an item is in short supply, they know that if they don't buy it now, they may never get the chance again. This creates a sense of urgency and encourages people to take action. You can use this to your advantage when advertising your products. For example, if you're running a sale, say "limited time only" to create a sense of urgency in your customers' minds. They'll be more likely to buy from you before the sale ends. You can also use the limited stock tactic on items that are in high demand. If you have a popular product that's always selling out, tell your customers that it's in limited supply. This will make them want it even more and encourage them to buy it before it's gone.
Save
Everyone loves the word "save." It has a positive connotation and customers are naturally drawn to advertising that contains this promotion word. Customers are instinctively drawn to advertisements that promise savings and are more likely to take action if they believe they're getting a good deal. Businesses can use this to their advantage by incorporating the word "save" into their advertising campaigns. This will create a sense of urgency and encourage customers to act quickly.
Exclusive
When consumers hear or see the advertising word "exclusive," they know that they are getting access to something that not everyone else has. This feeling of exclusivity can be a powerful motivator, especially when it comes to luxury items or experiences. This encourages consumers to purchase before it's too late. They tap into our natural desire to belong and be part of something special. We want to feel like we are part of an elite group, and the word “exclusive” makes us feel just that.
Because
It may not seem like a word worth mentioning, but the word "because" has a lot of influence on consumers. When people see the word "because" in advertising, it subconsciously triggers them to think about the reason why the product is being promoted. And when customers are curious about a product, they're more likely to be persuaded to buy it. For example, take a look at this sales phrase for a new car: "Because you're worth it." The word "because" immediately makes the viewer think about why they're worth buying this car. It could be because they're a great driver, or because they need a car that's good for the environment. Whatever the reason, using "because" in advertising makes customers feel like you understand them and their needs. And when customers feel understood, they're more likely to trust your brand.
Best
"Best" is an advertising word that is not only positive but also confident. Some examples of "best" in a sentence are:
- "This is the best product I've ever used."
- "I'm the best at what I do."
- "This is the best offer you'll ever get."
It's a word that makes people feel good about what they're buying, and it's a word that can increase sales. Advertising using the word "best" can help you boost your business and reach your goals.
Proven
If you really want to gain your customers' confidence in their buying decision, use the advertising word, "proven." This is a word that tells your customers that you have the experience and results to back up your claims. For instance, if you are advertising a weight loss product, using the word "proven" will show your customers that you have evidence that your product actually works. By using this word, you are increasing the chances that your customers will make a purchase from you.
Healthy
The word "healthy" has a lot of advertising power. Everyone wants to be healthy, which makes it a word that can be used in a variety of ways to attract customers. For example, if you are trying to sell a hair product, using the word "healthy" in your advertising can be very effective. People want to have healthy hair, and by using this word in your advertising, you can tap into that desire.
Easy
None of us like to work tooth and nail to solve our pain points or get what we want. We all want the easy way out and that is what advertising words like "easy" seek to exploit. According to a study by Carnegie Mellon University, the word "easy" increases advertising effectiveness by up to 44 percent. The study found that people are more likely to be attracted to ads that use the word "easy", even if they are not fully aware of it. Think of Cover Girl's slogan, "Easy, breezy, beautiful." It's hard to resist that kind of advertising!
Magical Marketing Words That Make Prospective Customers Feel Safe To Engage
Now that we’ve gone over all the magical advertisement words, let’s get into the fantastic marketing words for brands that make prospective customers feel safe to engage.
Certified
As a brand, you want your prospects to feel confident when purchasing your product, and the advertising word "certified" will do just that. Certified advertising is a powerful marketing tool that can be used to increase sales and build customer trust. When customers see the word "certified" they know that your product has been thoroughly tested and is backed by a trustworthy company. This peace of mind can be the difference between a sale and no sale, so make sure to take advantage of this advertising technique.
Authentic
Using the word "authentic" in your marketing is another effective way to have your products flying off the shelf. People want to make sure that they're getting the real deal, and using a word like "authentic" reassures them that your products are just that. It's also a great advertising word because it has such a positive connotation. When people see or hear the word "authentic," they automatically think of high-quality products.
No Strings Attached
When consumers see the phrase, "no strings attached," they are more likely to be interested in the product or service being offered. Many consumers are afraid of making a big commitment, and this phrase reassures them that they can back out of the deal at any time without any consequences. This phrase is often used in advertising to make people feel safe about engaging with the product or service. By using these advertising words, the advertiser is telling the customer that there are no hidden catches and that they can disengage from the deal without any penalty.
Secure
The word "secure" makes customers feel just that- secure. When a customer feels secure, they're more likely to take the plunge and buy whatever it is that's being offered. This is why using "secure" in your marketing can be so effective- it makes people feel safe and confident in what they're doing. An example of this in action would be a company advertising its online security features. By using the word "secure," they're telling potential customers that their personal information will be protected.
Backed
When marketing your product, it is important to establish your credibility. Using the word "backed" is great with this. You can use the word "backed" in a sentence to state that the professionals in your field are supporting your product. For example, "Our product is backed by the best in the business." This will help to reassure any potential customers that you are a credible source. Including advertising words like "backed" will help to increase your product's visibility and appeal. Ultimately, this will lead to more sales and success for your business.
Lifetime
People want products that last. The word "lifetime" insinuates that the product will last as long as you need it to. It's an advertising word that makes people feel safe and confident in their purchases. When people feel this way, they're more likely to buy. Lifetime products are ones that you can rely on. They might be a little more expensive than the alternatives, but they'll last longer and perform better. That makes them worth the investment for consumers.
Tested
There are specific types of products that need the reassurance of the word "tested." Take skincare products, for instance. Customers want to know that the ingredients in the product have been tested and are safe for them to use. Often, advertising words like "dermatologist tested" are used to give the customer this peace of mind. Other products that should use the word "tested" in their marketing include medications, beauty products and food items. In each of these cases, it is important to the customer that the product has been vetted for safety and effectiveness before they buy.
No-Obligation
Similar to "no strings attached," the word "no obligation" is effective in advertising because it makes people feel like they can engage without any commitment or risk. When used in marketing, "no obligation" often means that the customer is not obligated to buy anything and can walk away at any time. This creates a sense of safety and freedom for the customer as well as gives them the feeling that they're in control and can choose what's best for them.
Money back
Consumers are more willing to buy something if they know they can get their money back if it doesn't work out. That's why the word "money back" it's the perfect way to reassure customers that they won't be wasting their money if they don't like the product. Some catchy marketing phrases using this word are "money back guarantee," or "100% money back satisfaction." When advertising something with a money back policy, make sure to be clear about the conditions under which someone can get their money back. This will help avoid any disappointed customers who thought they could return anything they didn't like.
Protected
Our last of the marketing and advertising words on this list is the word "protected." This is an effective word to use in advertising and marketing because it makes prospective customers feel like what they're buying has protection in case it gets damaged or lost. It's a word that can put people's minds at ease and feel assured that they are protected in case anything goes wrong, which is exactly why it drives more purchases. To create an ad that will boost sales and conversion rates, it’s important to use the right words. These advertising words are powerful and can help your customers feel confident in their purchase decision. At Wizard of Ads, we know how to wield the power of these magical words so your ad stands out from the competition. Contact us today to get started!
Advertising
The Magical Effect of Bandwagon Advertising
Why does bandwagon advertising spur people to buy by leveraging the bandwagon effect? Creating a sense of urgency or fear of missing out on your ads is key!
The advertising industry is overflowing with endless tips and tricks for successfully bewitching the minds, emotions and wallets of consumers. With so many advertisements flooding our vision every day, it can be difficult for businesses to remain relevant. However, one of the oldest tricks in the book of ad wizardry is bandwagon advertising. Despite being a seemingly ancient practice, it has consistently been a reliable advertising strategy that has secured profits for the smallest businesses to the largest corporations we see today. In this article, you'll discover the magical effect of bandwagon advertising. We'll go over what it is, how to use it and provide creative advertising ideas to ignite inspiration; all so you can successfully hop on the bandwagon of bandwagon advertising!
What is a Bandwagon Advertising?
Bandwagon advertising is a type of advertising that uses the bandwagon effect to encourage people to buy a product or service. The bandwagon effect is when people are influenced to do something because others are doing it. It's often used to create a sense of urgency or a fear of missing out on an opportunity. For example, say you are making a creative advertisement for a new product. You might include a statement like, "Everyone's using it!" to try and persuade people to buy the product. This type of advertising can be very effective because it plays on people's emotions. Bandwagon advertising can be very effective, especially if the product or service is popular already. However, bandwagon advertising can also backfire if people don't believe that others are actually using the product. In this case, they may view bandwagon advertising as being dishonest or manipulative. Therefore, before using bandwagon advertising, it’s important to consider your target audience and whether this type of advertising will be effective or not. If you do decide to use bandwagon advertising, make sure that your claims are truthful and that you can back them up with evidence.
What are the Ways to Use the Bandwagon Effect in Advertising?
There are many ways to use the bandwagon effect in your advertising, but we will just share with you the top three most essential methods guaranteed to set you up for optimal success.
The Desire
Great bandwagon advertising will summon a desire in consumers to purchase a product or service. This is because the ad subconsciously elicits the idea that if they buy your product or service, they will gain a higher quality of life and be seen as the people are seen in the advertisement. Allegra commercials are a great example of this because they always show happy people enjoying a more vibrant life after taking their allergy medication. If you can make your product or service look desirable to potential consumers, they are much more likely to buy it. At Wizard of Ads®, we help businesses make impactful, persuasive and creative ads that boost lead generation, conversions and profits. Contact us today to learn more!
The Embarrassment
No one wants to feel like they're on the outside looking in and not a part of the group — and when you think about it, it's actually quite embarrassing. This is where bandwagon advertising comes in. It gives customers the need to be included by showing what will happen if they don’t purchase your product or service. When customers feel like they need to be a part of something, they'll do whatever it takes to join in. Take Secret's creative commercial about stress-tested antiperspirant deodorant. The commercial shows a woman attempting to dry her armpits under a hand dryer. When a co-worker walks in, she tries quickly goes into an odd yoga position in order to avoid embarrassment.
The Transformation
The transformation approach to bandwagon advertising combines both desire and embarrassment techniques. The transformation technique portrays what happens when customers don’t use your product or service but then shows what happens when they change your mind and try it out. A great example of this is the Betty White Snicker's commercial where a group of men are playing football. One player, Mike, is doing terribly and his teammates tell him that he is playing like Betty White, which is certainly not a compliment. Then, Mike eats a snickers bar, which transforms him back into the star football player he truly is. This tells viewers that if they don’t try out Snickers, they will never know how good they could have been.
Examples of the Bandwagon Effect:
Social Networks
Bandwagon advertising is a highly effective way to sell social networks. People want to be a part of the latest and greatest thing, so when they see their friends or family members bandwagoning on a particular social network, they are more likely to join in. One social network that successfully achieved the bandwagon effect is Snapchat. Originally starting as a photo messaging app, Snapchat gained a lot of popularity in the early 2010s. This was largely due to its unique feature that allowed users to send funny filtered photos that would self-destruct after a set amount of time (usually 10 seconds). The sharability of this feature caused people to join so they can get in on the fun as well, and by the end of 2012, Snapchat had over 30 million active users.
Fashion Trends
When people see that everyone else is wearing a particular style, they are more likely to want to buy it too. This type of bandwagon advertising can be very effective, especially when it comes to popular items like clothes and accessories. A brand that executed this flawlessly is Fendi. In the early 2010s, they started using bandwagon advertising to sell their baguette bags. The bags were named after a popular French bread, and they became very popular very quickly. Fendi’s bandwagon advertising campaign was so successful that it helped to make the baguette bag one of the biggest fashion trends of the decade.
Coolest Gadgets
Everyone wants to get the latest and greatest gadgets on the market. With effective bandwagon advertising, you can easily persuade people to buy cool new gadgets by featuring a celebrity in your ad or by showing how others are already enjoying the product. For example, Peloton has skyrocketed in sales due to bandwagon advertising. The company was founded in 2012, but it wasn’t until Peloton began featuring celebrity endorsers like Drew Carey and Sean Combs that its popularity took off. In addition to using celebrities, Peloton also relied on social media to create a bandwagon effect. For example, the company would post photos of people working out on their bikes with the caption, “Join the Peloton community and get fit with your friends.” This type of social media post created a sense of FOMO (fear of missing out) in potential customers, which encouraged them to buy a bike.
Diet and Fitness
Bandwagon advertising can be especially effective when it comes to weight loss and fitness products. People are often motivated to lose weight or get in shape so that they can fit in with the rest of the group. Bandwagon advertising can tap into this desire and help convince people to buy a product or service. For instance, many diet and fitness brands use before and after pictures from past customers or even customer testimonials to get people motivated to purchase. Seeing results from others can help people feel more confident that they will see the results themselves and make their buying decision much easier.
Why Exactly Does the Bandwagon Effect Occur?
The reason behind how the bandwagon effect occurs is mainly psychological. It plays on consumers' emotions, thoughts and the desire to want to be a part of something popular in order to be socially accepted. Factors that can influence the bandwagon effect:
- Groupthink: This happens when a group of people make decisions that they might not make if they were thinking individually. Great bandwagon advertising gives consumers the pressure to conform.
- To be right: People naturally have the desire to be right. When your customers feel like they are on the winning side when buying your product, they are more likely to continue supporting your business.
- Belongingness: We are social animals and we want to feel like we belong. Fear of exclusion causes consumers to go along with what others are buying to gain social acceptance.
How Can the Bandwagon Affect Customer Demand?
When it comes to customer demand, the bandwagon effect can be a powerful tool for companies looking to increase sales. This is because when people see that something is popular, they may be more likely to want to try it out for themselves. And, as we all know, imitation is the sincerest form of flattery. If your company can create a bandwagon effect around its product or service, you can expect an increase in customer demand. However, it’s important to note that bandwagon advertising can also lead to a bubble where demand becomes inflated to levels that are not sustainable in the long term. Therefore, it’s important to be wary of bandwagon advertising and to make sure that you do your research before buying into a product or service that’s being hyped up. Bandwagon ads are a powerful marketing and advertising tool, but they must be done correctly in order to be influential and effective. At Wizard of Ads®, we help businesses create ads that tap into this human psychology principle and transform sales numbers. If you’re interested in learning more or want us to help you create an ad campaign that will skyrocket your sales, contact us today!
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Frequently asked questions
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Why Wizard of Ads®?
Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:
Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.
Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.
Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.
Who Should Work with The Wizard of Ads®?
Wizard of Ads® offers services that start with understanding your marketing challenges.
We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.
Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.
What Do The Wizard of Ads® Actually Do?
Maximize Your Marketing Impact with Strategic Alignment.
Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.
Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.
What can I expect working with The Wizard of Ads®?
Transform Your Brand with Our Proven Process.
Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.
Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.
What Does A Brand-Foward Strategy Do?
The Power of Strategic Marketing Investments
Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.
While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.
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