Browse all resources
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Advertising
The Advertising Techniques Commonly Used by Ad Wizards
Let's explore how to craft a compelling advertisement and the most widely used visual advertising techniques.
The greatest, most masterful ads out there are ads that make us feel, that make us think and that make us act. They're the ads that stay with us long after we've seen them, that lodge in our brains and influence our decisions. There's no one secret to creating a great ad; it takes a combination of effective advertising strategies and an understanding of your audience. However, if you want to create an ad that truly stands out from the rest, you'll need to take inspiration and guidance from the ad wizards themselves. In this article, we will go over how to make an advertisement appealing and the most commonly used visual advertising techniques by ad wizards today. Ready to create ad wizardry? Let's get started!
What Makes an Advertisement Appealing?
Several advertising techniques can make an advertisement more appealing to consumers. Some of the most common techniques include using attractive visuals, using celebrities or other famous people, using humor and using slogans or catchphrases. Creating a visual that is likely to capture the viewer's attention is one of the most important factors in making an advertisement appealing. This can be done by using bright colors, interesting graphics or attractive models or celebrities. You can also use humor to make an ad stand out. Humor can be a very effective tool for getting people to notice an ad, and it can also help create a positive impression of the product or service being advertised. Finally, many ads use catchy slogans or catchphrases to create a memorable impression. Slogans and catchphrases can help people remember the ad long after they see it, and they can also be used to communicate the benefits of the product or service. Could your business use a little extra help in creating appealing ads? At Wizard of Ads®, we have the greatest and most effective advertising methods in our spellbook. Contact us today to get captivating ads that will bewitch your audience and increase profits.
13 Commonly Used Visual Advertising Techniques by Ad Wizards
Now that you’ve got a better understanding of what makes an advertisement appealing, let’s break down the most commonly used visual ad techniques by ad wizards.
The Bribe Advertising Technique
The bribe ad technique is a type of advertising tactic that offers a free product or service to the consumer to get them to buy the product or service. A great example of this is free shipping ads. These ads offer free shipping on orders over a certain amount in order to get the consumer to buy more products. This advertising technique is effective because it offers a benefit to the consumer that they cannot refuse. By offering a free product or service, the advertiser is making it easier for the consumer to decide to buy their product or service. This makes it more likely that the consumer will purchase the product or service and therefore increase sales for the advertiser.
The Color Psychology Technique
The Color Psychology Technique is popular because it uses colors to influence people’s emotions and persuade them to take action. This technique works because different colors can evoke different emotions in people, and by using the right color, an advertiser can encourage people to feel a certain way about their product or service. Take the bright and positive colors of Air BnB ads for instance. Air BnB is a company that provides short-term lodging, and their advertising strategy focuses on making people feel happy and relaxed. The use of colors like yellow and orange in their ads create a warm and inviting atmosphere, which encourages people to consider staying at an Air BnB.
The Rule of Thirds Technique
The Rule of Thirds Technique is an effective advertising strategy because it drives people to take action. It is most commonly used in print ads, as it can make the ad more visually appealing and help grab people's attention. To use this method of advertising, you divide an image into nine equal parts, with two horizontal lines and two vertical lines. The four points where the lines intersect are considered important, and the main focus of the image should be placed there. A helpful example of this is the Montblanc watch ad with Nicholas Cage. In this ad, Cage is positioned at one of the four intersections of the lines, and his eyes are looking towards the other three. This creates a sense of movement and encourages people to look at the ad further. As a result, the Rule of Thirds is often used in advertising to create more visually appealing images.
The Focal Point Technique
Similar to the rule of thirds, the focal point technique is used to focus the viewer's attention on a specific area or point in an ad. This visual technique can be used to highlight a product or service or to create a sense of urgency. An example of the focal point technique in action is IBM's "Pinpoint More Oil" print ad. In this ad, the focal point is a red oil rig at the top of two upward-pointing fingertips. The fingers and oil rig draw the viewer's attention to the slogan at the top of the print, "Now Data Helps Pinpoint More Oil" and urges them to visit the website for more information. Using The Focal Point Technique can help control where your viewer's eyes go when they see your ad as well as leave a lasting impression on your audience.
The Direct Gaze Technique
The direct gaze technique is a very effective advertising technique that is sure to grabs the audience's attention. This technique involves looking directly into the viewer's eyes and using strong eye contact to create a connection. Perfume, make-up and lipstick ads are great examples of this technique in action. Direct gaze is often used to create an emotional connection with the viewer, and to make them feel like the advertiser is speaking directly to them. It can be a very powerful way to get your message across and can be very persuasive. If you're looking to create an impactful advertising campaign, consider using the direct gaze technique. It's a great way to command attention and connect deeper with your audience.
The Body Language Technique
The Body Language Technique can be used to create powerful emotional responses in consumers. This method is effective because it uses subconscious cues to influence people's emotions and behaviors. For instance, Mars Nut Bar's "Happy Face" ad is a great example of how the body language technique can be used to create a positive emotional response in consumers. By using a happy face as the ad's focal point, Mars was able to create an association between their product and happiness, which made people more likely to buy their product. When used correctly, the body language technique can be a very powerful advertising tool. It's a great way to evoke positive emotions in consumers and make them more likely to buy your product.
The Repetition Ad Technique
The Repetition Ad Technique is an advertising technique that focuses on building brand recognition. You can do this by having repetitive brand names, logos, CTA’s, etc. This will help your customers remember your product or service and increase the chances of them returning in the future. Additionally, including keywords in your advertising can help you to rank higher in search engine results pages, which can bring more traffic to your site. By using the repetition ad technique along with keyword optimization, you can create a successful advertising campaign that will help you to achieve your business goals.
The Anthropomorphism Ad Technique
Anthropomorphism involves giving human characteristics to non-human things, such as animals or objects. This can make ads more relatable and interesting to consumers, and therefore more persuasive. There are many different types of anthropomorphism, including emotional anthropomorphism, where animals or objects are given human emotions, and symbolic anthropomorphism, where animals or objects are given human traits or characteristics. Anthropomorphism is often used in advertising to create a sense of familiarity between the consumer and the product. For example, by giving a dog human emotions, the ad can create the impression that the dog is happy and loving the product.
The Bandwagon Advertising Technique
The bandwagon advertising technique involves creating a sense of urgency or excitement around a product or service to ultimately persuade people to buy it. It often uses phrases such as "everyone's doing it", "you don't want to be left behind" or "this is the next big thing." This avant-garde advertising technique can be particularly effective when it comes to new technologies or products. People may be hesitant to try something new, but the bandwagon advertising technique can convince them that they need to buy into the trend in order not to miss out. This is why you often see this type of advertising for new cryptocurrencies or mobile apps.
The Storytelling Ads
Storytelling advertising is a technique that involves sharing your brand history or story with consumers to create an emotional connection. This can be a very effective way to connect with people and make them more likely to consider your product or service. When people feel a personal connection to a brand, they are more likely to trust it and be influenced by its advertising. If you want to use storytelling advertising, there are a few things you need to keep in mind:
- First, make sure your story is interesting and engaging. Share the history of your brand or the story of how it came to be, people love a good story!
- Second, the story needs to be relevant to your product or service. The story should highlight the benefits of using your product or service.
- And finally, make sure that the story is told clearly and concisely. People's attention spans are short, so make that time count.
Influencer/Celebrity Testimonial Ads
Influencer or celebrity testimonial ads are advertisements that use celebrities or influencers to endorse the product or service. Whether they are niche, micro-influencers or the biggest A-list celebrities, using a credible spokesperson can add trust and legitimacy to your advertising message. Celebrities and influencers have a large social media following, so their endorsement can reach a lot of people. Additionally, if they are seen using or positively endorsing the product, it can create social proof and increase the likelihood of someone buying it. This media technique is great for building trust, and if used correctly, it can be can generate an influx of profits.
The Emotional Appeal Ads
Advertisements that have an emotional appeal are, as the name suggests, used to evoke an emotional response from viewers. This type of advertising is effective because emotions often override rational thoughts, causing people to be more likely to impulsively buy a product or service. Some common emotional tactics used in advertising include fear, pity and love. One example of an emotional appeal ad is the "Dawn" commercial from Procter & Gamble. In this commercial, a woman is shown going through the stages of her life, starting with her as a young girl and ending with her as a grandmother. The tagline at the end of the commercial reads "Dawn: A movement for mothers who do it all." This ad uses the emotion of love to sell their dishwashing detergent. It plays on the viewer's emotions by showing them a montage of a woman's life and how Dawn was there for her every step of the way.
The Before and After Ad Technique
The before and after ad technique involves comparing the current state of something to its past state. This technique can be used to show how a product or service has changed someone's life for the better. Before and after ads can quickly show the difference that a product or service can make. They can also be emotional, showing how a person has gone from being unhappy to being happy. For instance, if you are a personal trainer, you can show a before and after photo of someone who was very overweight and unhealthy to someone who is now in great shape. By using before and after ads, companies can show potential customers the results that they could achieve by using their products or services. As business owners and marketers, we all want to create ads that make our competition green with envy. To become a wizard at your craft, start by using one or more of the techniques we’ve talked about in this article. But remember, it takes practice to perfect these skills and it doesn’t simply happen overnight. At Wizard of Ads®, we help businesses create ads that turn them into top competitors within their industries— and we can do the same for you. Contact us to become an ad wizard today!
Advertising
Advertisement Analysis: Steps, Uses and Its Importance
Unlock the secrets of persuasive advertising! Dive deep into advertisement analysis, learning how to analyse an advertisement effectively. Enhance your ad analysis skills to boost your business success.
Advertising is all around us. We see it on TV, on social media, outside on billboards and even on mobile games. In fact, research has shown that the average American sees approximately 10,000 advertising messages per day— that’s a lot of ads! Whether we realize it or not, advertising is affecting us. It shapes how we think and what we want, which makes it a very powerful tool for brands and marketers when done well. To make influential ads, you first need to understand how advertising works. You need to be aware of the different techniques used in ads and how they can affect us. By analyzing ads, we can better understand the process by which advertising shapes our thoughts and desires. In this article, we’ll share how you can unlock the powerful secrets of persuasive advertising using advertisement analysis. This will help your business gain more leads, boost its sales and receive an influx of profits.
What is an Advertisement Analysis?
Advertisement analysis is the process of examining advertising to determine its effects on consumers. This can include studying what messages advertising sends, how it influences purchasing decisions and how advertising affects social values. Some people argue that advertising is inherently manipulative, while others claim that it simply provides information about products. However, advertising does have an impact on the way people think and behave. It can be used to promote positive values, or it can be used to exploit consumers and push them towards buying things they may not really need. By analyzing advertising, we can better understand its effects on society and work to create ads that are more beneficial for everyone involved. This is an important task, as advertising plays a major role in our economy and our culture.
Why is it important to Analyze Advertisements?
Advertising is a critical part of any business. It's how businesses communicate their products and services to potential customers, and it can be a powerful tool for generating sales. However, advertising is also expensive, and businesses need to be sure that they're getting the most out of their advertising dollars. Advertisement analysis is one of the best ways to maximize your advertising. By utilizing ad analysis, you can identify what's working and what's not, and make changes accordingly. This can help your business save money by cutting ineffective ads, and it can also help them create more effective ads. So if you're a business owner, it's important to analyze your advertising regularly to ensure you get the most out of it. At Wizard of Ads®, we can help you do just that. We've helped a wide range of businesses from various industries create persuasive ads that make an impact. Contact us today to learn more!
How do you Write an Advertisement Analysis?
Now that you understand what advertisement analysis is and why it is important for marketers and business owners alike, let’s break down how to write an effective advertisement analysis.
Identify Target Audience
To write an effective advertisement analysis, you first need to identify your target audience. Ads are designed to appeal to a certain group of people, and understanding who that group is will help you understand the advertisement's purpose and effectiveness. For example, an ad for a new car might target wealthy middle-aged adults who want to feel young and stylish. Or an ad for a new line of cosmetics might target women in their 20s who are looking for the latest trends. Once you know your target audience, you can start to look at the different elements of the advertisement and how they are meant to appeal to that group. Analyzing these factors will help you better understand the advertising message and how well it resonates with its intended audience.
Examine How the Advertisement Tries to Entice You
Next, you want to look at how your advertisement is trying to get customers to buy your product. This may include using emotional appeal, fear or other tactics. For example, an advertisement for potato chips may use images of happy, smiling people enjoying the chips. This is an attempt to create a positive emotional response in the viewer and make them more likely to want to purchase the chips. Alternatively, an advertisement for men's cologne may use images of attractive women and suggest that using the cologne will make the viewer more attractive to women. This is an attempt to create fear or insecurity in the viewer and make them more likely to want to purchase the cologne. By understanding how your advertisement tries to entice viewers, you can better discern its purpose and what it is trying to achieve. These advertisement critiques will help you critically analyze and determine whether or not your advertisement will provide successful results.
Observe the Graphics Used
When analyzing an advertisement, it is important to observe the graphics that are being used. Graphic design can be used to create an overall tone for your advertisement and to convey a certain message or feeling. In some cases, graphics may be used to obscure or distract from the advertising message. One example of an advertising campaign that uses graphic design effectively is the "I'm Lovin' It" campaign by McDonald's. The campaign features a heart-shaped logo and pastel colors, which give the advertising a soft and friendly feel. The ads are also very simple and easy to understand, which makes them more likely to be remembered. To create gripping graphic design for your ads, be sure to:
- Use simple, easy-to-understand visuals.
- Stick to a consistent theme or color palette.
- Use typography to add interest and contrast.
- Keep your layout clean and organized.
By following these tips, you can create ads that are attractive and eye-catching, while remaining true to your advertising message.
Read and Understand the Message or Language
When you can read and understand the message or language being used, you will better understand your advertising strategy. Your message is essentially your brand promise to your customers, so driving your point home is critical to your ad’s success. To illustrate this, let's take a look at a recent commercial for Coca-Cola. The commercial features people from all over the world singing "The World is Ours" in their own language. When looking at this commercial, the first thing that you likely notice is the song. The lyrics are uplifting and positive, with a message that encourages people to come together as one global community. This is reinforced by the visuals in the commercial, which show people of all different races and nationalities coming together. Once you have a good understanding of your advertisement, you can then begin to analyze its components, such as the visuals, the text and the overall tone. By doing this, you can get a better idea of what you are attempting to communicate to consumers and whether or not it works.
Feel the Emotion that the Ad is Attempting to Evoke
When analyzing an advertisement, it is important to feel the emotion that the ad is attempting to evoke. By understanding the emotions that the advertiser is trying to stir up, you can get a better idea of what they are trying to sell. For example, a recent Nike ad features NBA superstar LeBron James. The ad shows LeBron as a superhero, flying through the air and dunking the ball. The tagline for the ad is "LeBron James: I'm coming for you." This ad attempts to create a sense of excitement and anticipation in viewers. It makes them want to see LeBron play basketball and beat his opponents. Nike wants people to feel excited about buying their products so that they will be more likely to purchase them. There are a variety of emotional anchors you can use in your advertisements. The most commonly used ones are happiness, excitement, fear and anger. However, you can also use sadness, nostalgia and even pity to make people feel a certain way about your product. As long as it holds true to the message you're trying to convey, you can use any emotion you want.
The Official Soundtrack of the Ad
When it comes to advertising analysis, the official soundtrack of your ad is essential. This background music can set the tone for your entire commercial and help to convey the message you're trying to send. It's important to choose the right song for your ad, as the wrong choice could end up confusing or even offending viewers. There are a few things to keep in mind when selecting a track for your commercial. The first is that the song should be appropriate for the product or service you're advertising. If you're selling a kid's toy, for example, you'll want a bouncy, upbeat song that will get your audience excited. If you're selling funeral services, on the other hand, a somber ballad is probably not the best choice. You will also want to think about the song lyrics. Some words or phrases in a song may not be appropriate for your commercial. You don't want to offend your viewers with off-color lyrics or offensive images. Lastly, be sure to focus on the song's tempo. You don't want a song that's too fast or too slow for your commercial. It needs to be in sync with the images and words on the screen. When selecting a soundtrack for your advertising analysis, always keep these things in mind. The right song can make all the difference in how your commercial is perceived.
The Cultural Significance
The cultural significance of your ad is another vital step in the advertisement analysis process. When viewing your ad, ask yourself questions like, "What is the ad trying to say about society and its values?" or "What underlying messages might it be sending to consumers?" By taking these factors into account, you can get a better understanding of the ad's overall purpose and how it might be impacting viewers on a subconscious level. For example, consider an advertising campaign that promotes traditional gender roles. If you're analyzing this campaign, it's important to consider the cultural significance of the ads. In this case, you might ask yourself questions like, "What is the message that these ads are sending to viewers about the role of men and women in society?" or "How might these ads be reinforcing outdated gender stereotypes?" Understanding the cultural significance of your ads will keep you aware and sensitive to how your ad comes across to your viewers. The last thing you want is for your advertising campaign to inadvertently send the wrong message!
The Celebrity Endorsers or Influencers Chosen
In order to get an accurate reading of how well an advertisement will do, it is important to look at the celebrity or influencer who is endorsing it. The reason being is that they can heavily sway the public's opinion on a product or service. For example, if a company were to use a celebrity that is generally disliked by the public, it could result in people not wanting to purchase what they are selling. On the other hand, if a company uses a celebrity that is generally liked and respected by the public, it could lead to more people buying what they are selling. There is no right or wrong answer when it comes to using a celebrity or influencer for an advertisement; it all depends on the company's goals and what type of message they are trying to send. The key thing to remember is that the person chosen should be relevant to the product being sold. For example, if a company is selling sports equipment, it would make sense to use a celebrity that is known for being athletic and in good shape. Or, if you are trying to sell a hair product, hiring an influencer who has amazing hair would be a wise decision.
Conclusion
So, what have we learned? Mastering the art of advertising is no easy task. It takes a lot of hard work and creativity to produce ads that make an impact. However, with these secrets in your arsenal, you’ll be able to create advertisements that are both persuasive and profitable. If you’re looking for help creating powerful ads that get results, look no further than Wizard of Ads®. We specialize in crafting ads that drive sales and deliver ROI. Contact us today to learn more about our services!
Advertising
Advertising Methods: For Small Businesses and Startups
When it comes to advertising, small businesses and startups alike have a lot of choices. There are so many advertising methods available, from television and radio commercials to online ads and social media marketing. It can be tough to decide which advertising methods to use- just like trying to choose a Netflix show. Why does it take us an hour to pick a show on Netflix? Because we are afraid of making the wrong choice and missing out on something better. We don't want to waste our time and energy watching a bad show, just like how marketers don't want to waste their time and energy (and money) on the wrong advertising channels. However, by understanding the different advertising methods available, businesses can make an informed decision about which ones will work best for them. In this article, we'll cover what forms of advertising are being used today as well as the best advertising strategies for your small business or startup.
What are the Different Methods in Advertising?
The advertising methods that you choose have the potential to bring about some great small business ideas and opportunities. To determine which types of advertising you should utilize, you first need to be aware of your options and what they can bring to the table. There are many different advertising methods, and each one can offer something unique to your business. At Wizard of Ads®, we can help you find the best business to start for successful advertising, provide you with small business ideas, choose the best advertising techniques and more. Contact us today to get started!
Digital Advertising
Digital advertising is a broad term that refers to any advertising methods that use digital technologies. This can include advertising delivered through the internet, mobile devices or other digital platforms. This rapidly growing industry has a variety of channels advertisers can use to reach their target audiences. Some of the most popular methods include search engine advertising, social media advertising and email marketing. Digital advertising offers several advantages over traditional advertising methods. For starters, it allows businesses to target their advertising to specific audiences. Advertisers can target consumers based on their age, gender, interests and even location. Second, digital advertising is more cost-effective than traditional advertising methods. It is often more affordable to reach a larger number of people through digital advertising than through traditional advertising methods. Third, digital advertising is more engaging than traditional advertising methods. Ads that are delivered digitally are more likely to be interactive and engaging, which can result in better customer engagement and higher click-through rates.
LinkedIn Ads
These are ads that are specifically targeted to LinkedIn members. LinkedIn Ads offer several benefits, including:
- The ability to target specific demographics, including job title, company size etc.
- The ability to target individuals who have visited your website or who are on your email list.
- The ability to create custom ads with videos, images and text.
LinkedIn Ads can be a great way to reach out to potential customers and clients. They offer a very targeted way of advertising and can be especially effective for businesses that are looking to reach out to other businesses.
Facebook Ads
Facebook ads are a form of advertising that uses the Facebook platform to deliver advertising to users. Advertisers can target their ads to a specific audience based on demographics, interests and behaviors. Facebook ads offer many benefits for businesses, including:
- The ability to attract a large audience with very specific targeting.
- It has features that track advertising performance.
- Offers a wide variety of ad formats, including video ads, photo ads, collection ads, carousel ads and dynamic product ads.
- It uses retargeting, which displays your ad to people who have already visited your website or interacted with you on Facebook.
Google Ads
Google Ads are a form of advertising that uses the Google search engine to direct traffic to websites. Advertisers create ads that include a title, a short description, and a website URL. When someone searches on Google using one of the advertiser's keywords, Google may show an ad for that advertiser's website as one of the search results. Google Ads are a cost-effective way to advertise your business online. You only pay when people click on your ad. The amount you pay per click depends on how competitive the keyword is and how much you're willing to bid. Advertising through Google can also help you reach more people who are interested in what you have to offer. Advertisers can target their ads to people based on what they've searched for on Google, where they are and what type of device they're using. Google Ads offer a variety of ad formats, including text, image and video ads. You can use these different ad formats to create ads that are more likely to appeal to your target audience.
Instagram and Tiktok Ads
The most modern advertising today is through Instagram and Tiktok. Both of these platforms offer unique advertising opportunities that can be very beneficial for businesses. Instagram advertising:
- Instagram is a powerful platform for advertising your business. With more than a billion active users, your ads can be targeted to specific demographics, making it a great way to connect with your target audience.
- Instagram ads also have high engagement rates, with users more likely to click on them than on traditional online ads.
- Advertising on Instagram can be expensive, but it’s often worth the investment for businesses looking to reach a large audience.
Tiktok advertising:
- Tiktok is a newer app with over 500 million users. It’s especially popular among young people, making it a great platform for reaching a new, engaged audience.
- Advertising on Tiktok is much cheaper than advertising on Instagram. You can reach a large number of people for a fraction of the cost.
- This advertising channel is still fairly new, so there’s not a lot of competition yet. This means that your ad has a good chance of standing out from the crowd.
So, which platform is better for advertising your business? It depends on your goals and budget. If you want to reach a large number of people quickly, Instagram is the better choice. If you’re looking for a more engaged audience and are willing to spend less money, Tik Tok is the better option.
Email Ads
Email ads are a type of advertising that uses email to deliver advertising messages to a group of people. Email ads are often used to promote products or services, but can also be used for other purposes, such as promoting content or events. Email advertising offers several benefits compared to other advertising methods. For one, email advertising reaches a large audience since almost everyone has an email account. Additionally, email advertising is very cost-effective, and can be highly targeted to reach the right audience. Emails can also be tracked to measure their effectiveness, allowing businesses to optimize their campaigns accordingly. Despite its many benefits, email advertising is not without its drawbacks. One common complaint is that email advertising can be seen as intrusive or spammy, which may lead to recipients unsubscribing from your mailing list. Nonetheless, email advertising remains one of the most effective and affordable advertising methods available and is a great way to reach a large audience with your message.
Mobile Advertising
Whether they’re checking Facebook, scrolling through Instagram or reading the latest news, it seems like everyone has their phone in their hand. This means that advertising on mobile devices is more important than ever. There are a few key reasons why advertising on mobile devices works so well. First, people are more likely to notice advertising on their phones than they are on other types of devices. Advertising on phones takes up the entire screen, whereas advertising on other devices might only take up a small portion of the screen. Second, people are more likely to act on advertising that they see on their phones. That’s because people are usually looking for something specific when they’re using their phones, and they’re more likely to take action if they see an advertisement that relates to what they’re looking for. Finally, mobile devices are always with us. We carry them around with us wherever we go, which means that we’re constantly exposed to advertising on our phones. This exposure leads to more sales and conversions for businesses.
Instagram Story Ads
Instagram story ads are a form of advertising that is unique to the Instagram platform. They are very effective because they allow businesses to connect with a large amount of people in a very short amount of time. There are many benefits to using Instagram story ads. First, they are very affordable. You can engage a large number of people for a fraction of the cost of other advertising channels. They are also very effective. Studies have shown that Instagram story ads increase the level of engagement compared to other types of advertising. This is because of the short, attention-grabbing nature of the ads. Finally, they are an excellent way to boost brand awareness. By using Instagram story ads, you can introduce your business to people who may not have heard of you before.
Snapchat Ads
Snapchat ads are a form of advertising that is unique to the Snapchat app. They are different from other forms of advertising because they can only be seen by people who are watching Snapchat Stories or who have the app open. Benefits of Snapchat ads include:
- They are very effective at reaching a target audience (especially the younger crowd).
- They are interactive and engaging, which means people are more likely to remember them.
- They can be customized to match the branding of your business.
- They are affordable and easy to produce.
If you're looking for a new and innovative way to reach your target audience, Snapchat ads may be the perfect solution for you.
Carousel Ads
Carousel ads are advertising methods that allow businesses to showcase several products or services in one ad. These ads usually have a rotating set of images or videos, and users can swipe through them to see more. Carousel ads are a great way to promote several products or services at once. They're also a great way to show off your brand's personality and highlight what makes your business unique. Additionally, carousel ads are a great way to increase engagement on social media platforms. If you're looking to increase awareness of your business or drive more engagement with your target audience, consider using carousel ads. They're an effective advertising method that can help you achieve your marketing goals.
Print Advertising
Print advertising is a form of advertising that uses paper flyers and posters to promote a product or service. It is one of the oldest advertising methods, dating back to the 1700s. Surprisingly, print advertising has proven to have several advantages over other advertising methods, such as TV, radio and online advertising.
- Affordability: Print advertising is often more affordable than other advertising methods.
- Reach: Print advertising can reach a large audience, both locally and nationally.
- Tangibility: People can touch, feel and physically see the ad in front of them. This means they can put it on their fridge or somewhere else safe as a reminder to buy it.
- Longevity: Print advertising can have a long shelf life, potentially reaching consumers weeks or even months after it is published.
Guerrilla Advertising
Guerrilla advertising is a form of advertising that uses unconventional methods to get the attention of consumers. These methods can include anything from street art to guerrilla marketing stunts. One of the main benefits of guerrilla advertising is that it is often inexpensive. This makes it a great option for small businesses or startups that are working with a limited budget. Guerrilla advertising can also be very effective in getting the attention of consumers. It can help businesses stand out from their competitors and generate buzz around their product or service. There are several different guerrilla advertising methods that businesses can use. Some of the most popular techniques include street art, flash mobs and viral marketing.
Out-of-Home (OOH) Advertising
Out-of-home advertising is a form of advertising that is not based on the internet or television. Out-of-home advertising includes advertising that is seen in public places, such as on billboards, posters and buses. This marketing technique can be a very effective way to reach consumers. One reason for this is that out-of-home advertising is very visible. It can be seen by a large number of people, which means that it can reach a lot of people quickly. With out-of-home advertising, you can also strategically place your ad in a place where it is likely to be seen by your target audience. For example, you could place a poster advertising your business in a busy shopping district. This would allow you to reach people who are already interested in buying products or services like yours.
Product Placement Advertising
Product placement advertising is when a company pays to have its product featured in a movie, TV show or other forms of media. It can be as simple as a character drinking a certain brand of soda or using a specific type of shampoo. Product placement advertising offers several benefits for companies:
- It builds brand awareness: When a product is seen in a popular TV show or movie, more people are likely to remember it. This increased exposure can lead to more sales and increased profits.
- It creates positive associations with the company’s products: If people see their favorite characters using a particular product, they may be more likely to want to try it themselves.
- It’s an effective way to target specific audiences: Product placement advertising can be used to target specific audiences, such as young people or women.
What Should You Write in Your Small Business or Start-up Ads?
Whether you are a small business owner or are building your own business from the ground up, advertising is essential to your success. But what should you write in your ads? And how can you make sure they will be effective? There are a few key things to keep in mind when advertising your small business or startup. First and foremost, it's important to understand the psychology of advertising. People are more likely to respond to ads that appeal to their emotions, so consider using emotionally charged language in your ads. You'll get the best results when you can identify what your customers' needs, interests and values are. This is where targeting your audience accurately comes into play. To target your audience, make sure you know who your ideal customer is, and design and write your ad around their needs and interests. You can do this by using specific keywords and phrases that are likely to appeal to them. Creating strong headlines and images that focus on the benefits of using your product or service is also a great approach. When doing this effectively, you will not only create an ad that is both eye-catching and persuasive but also draw in potential customers who are searching for those specific solutions. Ultimately, it's important to be creative and think outside the box when writing your ads. The more attention-grabbing and unique they are, the more likely people are to take notice. So get started today and see how your business can benefit from effective advertising! As you can see, there are many different advertising methods to choose from when running a small business or startup. It’s important to find the right methods that fit your brand and have a solid strategy in place to reach your target audience. However, getting started can be half the battle. If you need help getting started, don’t hesitate to contact Wizard of Ads today! We’d be more than happy to assist you in finding the highest performing advertising methods for your business to give you a leg up on the competition.
Advertising
Best Ads and Ad Campaigns of All Time
We are exposed to countless amounts of ads in our lifetime. Most we don't remember, but there are some that we will never forget — and more likely than not, we are universally remembering the same ones. So, why do these ads remain in our heads years and years later? It certainly isn't on accident. The truth is, the best ads follow a very specific and thought-out formula created and designed by some of the most talented advertising wizards. They are the masterminds behind what makes these advertisements truly legendary. If making famous ads was easy, we'd probably remember most of the ads we've consumed throughout our lives, but we don't. Legendary ads aren't created overnight — it takes careful planning and a lot of wizardry. What wizardry do you ask? Well, you're in the right place. We've got the spellbook on the greatest ads of all time and how you can join the roster of legends.
4 Basic Types of Advertising
Advertising has come a long way over the years. The digital age has certainly transformed how we advertise in the modern world. However, we've also remained to keep using the same traditional mediums as they are still highly effective. Let's go over the four most basic types of advertising used today.
Internet Advertising
Starting with our most modern advertising platform, the internet. Internet advertising is a form of advertising that uses the internet and the World Wide Web to deliver marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising) and mobile advertising. Internet advertising evolved rapidly in the early years of the 21st century with the emergence of web banner advertising, text ads and then rich media ads. In 2022, global spending on internet advertising is expected to exceed $250 billion.
TV Advertising
TV advertising is a form of advertising that uses television commercials to deliver messages to consumers. TV advertising is one of the most popular forms of advertising, and it is used to promote a wide variety of products and services. One of the benefits of TV ads is that they can reach a large number of people at once. Additionally, TV advertising can create an emotional response in viewers, which can make them more likely to remember the advertisement and what it was for. TV advertising is also effective at building brand awareness. When viewers see an advertisement multiple times, they are more likely to remember the product or service being advertised and to consider purchasing it in the future. Want to enhance your TV advertising? At Wizard of Ads®, we help businesses become advertising masters. With our acclaimed expertise, you’ll soon be generating ads that attract more customers and boost sales.
Radio Advertising
Radio advertising is a form of marketing communication that uses radio stations to deliver advertising messages to the listening public. Radio advertising may be local, regional or national in scope. It may be targeted to specific demographic groups, or it may be broad-based. Radio advertising has been around since the early 1920s, and it continues to be a popular marketing medium today. Several things make radio advertising an attractive marketing option. For one thing, radio reaches a large audience. In the United States, there are more than 234 million radio listeners. That’s a lot of potential customers! Radio advertising is also very affordable. It’s usually less expensive to advertise on the radio than it is to advertise on television. And, because radio commercials are brief, they don’t require a big investment in time or money.
Print Advertising
Print advertising is a form of advertising that uses printed materials to promote a product or service. Some of the most common forms of print advertising include newspapers, magazines and direct mail. Print advertising can be a very effective way to reach out to potential customers and generate leads because it allows businesses to target a specific audience based on their interests (i.e. advertising a make-up line in a women's magazine). However, it is important to make sure that your print advertisements are well-designed and engaging to achieve the best results.
8 Best Ads and Ad Campaigns of All Time and Why They are Successful
Now that you know the four basic types of advertising and how they are effective, let's go over the best ads and ad campaigns we’ve seen throughout the years.
Google - Year in Search
Let's start with Google's "Year in Search" ad. This popular ad campaigned on the internet as a Youtube video back in 2010. It was ranked as one of the best ads of that year. The video is a montage of the most popular Google searches from 2009 to 2010. The ad is interesting because it doesn't focus on selling a product or service. Instead, it focuses on showing the viewer what has interested people over the past year. This makes it a great way to connect with potential customers. It also gives them a glimpse into what Google is all about: providing information to their users. This type of advertising is called "brand marketing." It's a way to build awareness and create an emotional connection with potential customers. When done well, it can be very effective in getting people to remember your company or product.
Procter & Gamble - Proud sponsors of Moms
Next on the list is Procter & Gamble's "Thank You, Mom" tv commercial ad. This ad came out in 2012 and was one of the best ads of the year because it showed the power of a mother's love. It was very emotional and tugged on people's heartstrings. The ad also provided a feeling of nostalgia. It showed different mothers from all over the world helping their children with various activities. Nostalgia marketing is a powerful tactic that can be very effective in getting people to make buying choices. In the commercial, different Olympians thanked their mothers for everything they had done for them. The ad was very effective in showing how much mothers mean to their children. This made it very memorable and truly resonated with viewers.
Coca-Cola - Share a Coke
This ingenious ad campaign started in 2011 in Australia. Coca-Cola took its famous logo and replaced the text with 150 common first names. For example, “Share a Coke with John” or “Share a Coke with Sarah.” This was a fun and unique way to motivate consumers to buy a Coke and share it with friends and family. The campaign was an instant success and was eventually rolled out to other countries. So what made this ad campaign so successful? There are several reasons. First of all, it was very creative and unique. Most people had never seen an ad like this before. Secondly, the campaign was very interactive. Consumers could go online and find out what name was on their Coke bottle. And lastly, the campaign was very social media-friendly. Consumers could post photos of themselves with their “Share a Coke” bottles on social media websites like Facebook and Twitter, which boosted Coca-Cola's brand awareness.
Absolut Vodka - The Absolut Bottle
In 1986, the famous Andy Warhol created Absolut Vodka's famous print ad campaign, "The Absolut Bottle." This campaign was one of the best ads of its time because it took the generic shape of the Absolute bottle and made it the most recognizable bottle at the time. The print ads were designed to make the bottle look like it was part of the environment, i.e. yellow cabs arranged in the shape of a bottle. This campaign was so successful that it ran 25 years and is still recognized today as one of the best ads of all time. When you can take a generic product and made it a work of art that grabs people's attention, that is where true print ads thrive.
Volkswagen - Think Small
Let's go back in time to an even older print ad campaign, Volkswagon's "Think Small" ads. This campaign challenged its viewers with the idea that driving a smaller German car instead of the bigger, more popular American car was the cool new thing. Mind you, the ad came out 15 years after World War II when everyone was driving American cars that were HUGE by comparison. The "Think Small" campaign was a hit and helped Volkswagon become one of the most successful car companies in America. It played off of Americans' pride in their country and their desire to be seen as cutting-edge and fashionable.
California Milk Processor Board - Got Milk? (feat: Wolverine)
One of America's most famous ad campaigns, "Got Milk" really hit it home when it featured Wolverine. The California Milk Processor Board's print ad came out in 1993 and featured the X-Men character with a milk mustache and the slogan, "I'm the best there is at what I do, and what I do is drink milk." The ad was so popular that it was even turned into a TV commercial. The California Milk Processor Board did a great job of playing to Wolverine's persona as a badass superhero. The ad's clever slogan and visual punch helped it stand out from other milk ads at the time. It's no wonder that it became one of the best-known milk ads in America.
Apple - Get a Mac
Apple's "Get a Mac" commercial ad was one of the best commercials of all time because it was funny, relatable and memorable. The ad campaign ran from 2006 to 2009 and featured Mac (played by Justin Long) and PC (played by John Hodgman) competing with each other in a series of tongue-in-cheek ads. The ads were so popular that they spawned several parodies, and even today, people still reference the "Get a Mac" ads when talking about Apple and PC rivalry. The ads were successful in highlighting the differences between Macs and PCs and made Macs seem cooler and more user-friendly than PCs. They also provided a 42 percent increase in Apple's market share growth.
KFC - "FCK" Apology Ad
KFC's "FCK" Apology Ad was one of the best ads in recent memory. The ad was in response to when the business ran out of chicken in the U. K. in 2018. In the print ad, it shows an empty KFC bucket with the letters jumbled around to read "FCK." The ad was praised for its humor and honesty. It was a refreshing change from the usual corporate apologies, which are often dry and formulaic. The ad also helped to increase KFC's sales in the U. K. after the chicken shortage. The jumbled letters created a visual pun that was amusing and memorable, and rather than trying to gloss over the problem, KFC owned up to their mistake and apologized publicly. This showed that the company was willing to be transparent and accountable for its actions, which promoted positive feelings about the brand.
Bonus - An Ad that Went Terribly Wrong
While it’s always important to share the good ads, it's just as important to share the bad ads as well. Bad ads are a standing example of what you shouldn’t do when creating your ads, so let’s get into it.
Facebook - Introducing Meta Video Ad
Facebook is no stranger to creating interesting and innovative ad campaigns. However, their latest attempt, "Introducing Meta," was anything but a success. The ad features Facebook founder and CEO, Mark Zuckerberg giving a walk-through on how he is changing his company name to "Meta" and introducing his new project, "The Metaverse." This ad was a huge flop because first, they have Zuckerberg, one of the most awkward and controversial figures in recent years, presenting the commercial. The ad also gives off an unsettling "Black Mirror" vibe if you also mix it with the longest and most boring infomercial you can think of. In the end, this campaign was nothing more than a mess — and a costly one at that, dipping their trustworthy score by 6.2 percent. If you want to create legendary ads that are remembered for years to come, contact Wizard of Ads® today. Our team of advertising wizards will help you create engaging, entertaining and profitable ads that stand out from the competition. With our help, you can boost your sales and take your business to the next level. Contact us today to get started!
Advertising
Weird Ads: The Philosophy Behind Odd-vertising
Explore how weird ads capture attention and drive sales. Learn from memorable examples and master the art of impactful odd-vertising with our latest insights.
We've all seen a countless number of ads in our lives. But have you ever seen one that has you asking yourself, “What the %$*# I just watch? ”Some of these ads are so weird and nonsensical that you can't help but scratch your head and wonder what in the world the company was thinking when they made it. But I can tell you exactly what the company was thinking. They were thinking, “let's make an ad that makes us a ton of money.” With that being said, you might be wondering how weird ads can possibly make more money than the typical ads you see every day. We'll answer your questions and more in this article, so stay tuned!
What is Odd-vertising?
Odd-vertising is a term used to describe advertising that is strange or unexpected. This can be in the form of an unusual ad campaign or an offbeat commercial. Some people might find odd-advertising entertaining or amusing, while others may find it confusing or simply not effective. Regardless of how you feel about it, odd-advertising is memorable and can help a company stand out from its competitors.
What Makes an Ad Weird or Odd?
To make a weird ad, the advertiser must go against the norms of what is typically seen in an ad. They must create something that is unexpected and catches the viewer's attention. This can be done by using strange or off-putting visuals, having a bizarre or nonsensical message or targeting a niche audience. By doing this, the advertiser creates a memorable ad that is more likely to stick in people's minds. Weird ads can be either successful or unsuccessful, depending on how well they are executed. If an advertiser creates a weird ad that is funny or interesting, it may receive a lot of attention and be successful. However, if an advertiser creates a weird ad that is confusing or offensive, it may not be well-received and be unsuccessful. At Wizard of Ads®, we can help make sure your weird ads hit the mark. Contact us today to start creating memorable ads that generate more customers and boost sales.
What Makes a Powerful Ad?
Every brand out there strives for powerful ads. They know that powerful ads generate more profit and attract more customers. So, what is it that makes an ad powerful?
The Visual Impact
Ads that make a visual impact often succeed in getting people’s attention. This is because humans are naturally drawn to visually stimulating things. Our brains process visuals much faster than text, so ads with a strong visual impact can create an immediate emotional response. Weird ads can be particularly powerful, as they often stand out from the crowd. By using unexpected or shocking visuals, these ads grab attention and create a lasting impression that drives action.
The Message - Emotional Impact
Ads can be extremely powerful because they can evoke strong emotions in people. Whether it’s happiness, sadness, anger or excitement, ads can manipulate your customers to get them to buy your product or service. The ad message is also important. It needs to resonate with your viewers and be something they can relate to or share their same values. By hitting on an emotional chord, you can create a connection with your audience that will make them more likely to buy the product, even if they don’t need it.
Strong Headline
If you want your ads to be powerful, it's important to focus on creating strong headlines that grab people's attention. Headlines are the first thing that people see, so you need to make sure that they are catchy and interesting. To create a weird ad with a powerful headline, be sure to create something different and unexpected. Your headline should be clever and interesting, while also accurately representing what the ad is about.
Urgency of the Relayed Message
Creating a sense of urgency in your ads makes people feel like they need to take action, otherwise, they will miss out on a valuable opportunity. Whether it’s to buy a product before it runs out of stock, or to sign up for a service before the offer expires, urgency encourages people to act fast. And when people are in a hurry, they’re more likely to make impulse buys.
Some of the Most Notable Weird Ads that Actually Worked
There are so many weird, funny advertisements that have claimed their fame in the world of advertising over the years. Here’s a list of some of the best weird ads out there and how they have become such a success.
IKEA - Pregnancy Test Coupon
Let's start off with Ikea's "Pregnancy Test." Yes, you read that correctly. The Swedish furniture company ran a weird ad campaign in which it offered customers a free pregnancy test on a coupon for a crib. The ads caused quite a stir, with many people wondering why Ikea would want to promote pregnancy tests. However, as it turns out, the campaign was actually quite successful. In fact, it was so successful that Ikea ended up giving away more than 100,000 pregnancy tests. So why did Ikea run this weird ad campaign? Well, according to company officials, they were simply trying to create some buzz and get people talking about their brand. And it seems like they succeeded, as the campaign generated a lot of publicity for Ikea.
Okuma - Born to Fish
Okuma's "Born to Fish" ad campaign was indeed weird, but it was also successful. The Taiwan fishing company's campaign featured print ads of babies that were merged with old grizzled sailors. The ads were funny and engaging, and they helped Okuma to become one of the top fishing gear brands in the world. By creating visually stunning and intriguing ads, Okuma was able to stand out from the competition and attract new customers. Thanks to its weird ad campaign, Okuma is now a household name in the fishing industry.
Squatty Potty - Unicorn Poop
Next on the list is Squatty Potty's "Unicorn Poop" ad. This was a weird commercial that certainly turned heads. It featured a Unicorn that was pooping rainbow ice cream. This commercial was successful because it was funny and memorable, while also educating and showing viewers why they need the product itself. People not only remembered the commercial, but they talked about it and shared it with their friends which helped to significantly increase sales. Squatty Potty was able to create a weird, cringe ad that people still remember to this day. This is a great example of how you can be successful by creating a weird ad that stands out from the rest.
Nintendo’s Game Boy - Trouser Ad
Nintendo's Game Boy "Trouser" Ad is a funny old ad that features a bizarre image of a person playing a Game Boy with a ferret going down their pants. The slogan "Game Boy. More fun than a ferret down your trousers" was used in the ad, which was a weird but successful way of promoting the product. This goes to show how having a catchy, humorous slogan will attract viewers and get them thinking positively about a brand. The Game Boy was a popular handheld gaming console in the 1990s. And unsurprisingly, Nintendo's weird trouser ad helped to boost its sales even further, as the company sold approximately 118 million units worldwide throughout its 12-year span.
KFC - Colonels Hand’s in the Sand
One of the latest campaigns for KFC was a commercial ad called "Fun in the Sun." This crazy ad shows the Colonel at the beach buried under the sand with multiple hands popping out holding fried chicken. In this campaign, the Colonel is played by a different person in every commercial, leaving the audience on the edge of their seats wondering who's going to play the Colonel next. As the commercial continues, more arms pop up from the sand, making it absurd and thoroughly entertaining. While it may have been weird, this random advertisement proved to be successful. It generated a lot of attention on social media and got people talking about KFC.
Old Spice - “The Man Your Man Could Smell Like”
Finally, who could forget Old Spice's "The Man Your Man Could Smell Like" commercial? Starring Isaiah Mustafa, this weird and wonderful ad was a runaway success. It not only generated a lot of buzz online, but it also increased sales by 27 percent! So what made it so successful? Well, for starters, the commercial was very funny and creative. It featured a hunky actor who delivered very tongue-in-cheek lines about how Old Spice could make your man smell good. And the overall tone of the ad was light and fun, which helped to capture people's attention. Additionally, the timing was perfect. With Valentine's Day just around the corner, many couples were looking for ways to improve their relationships. And Old Spice cleverly tapped into that with this weird advertisement. So, if you're feeling brave and want to try your hand at making weird ads, be sure to keep the following in mind. Weird ads can be some of the best or worst ads you'll ever create, so it's important to take risks wisely — but don't forget to have fun with it! At Wizard of Ads®, we can help you with creating successful advertising that stands out from the rest. Contact us today to start making ads that not only make an impact on your target audience but your revenue as well. Happy advertising!
Advertising
6 Funny Ads Inspirations and Why They Always Work
The greatest advertisements out there are ones that either pull at your heartstrings, inspire new ideas or are relatable to our everyday lives. However, the ads that truly resonate with people and get them talking, sharing and appreciating a brand are funny ads. Think about our relatively new "viral" culture. What kind of memes, gifs, photos and videos are the most popular that we send to our friends the most? The humorous ones. The ones that are clever, make us cackle and laugh-out-loud. So, why are funny advertisements the most memorable, sharable and successful? In this article, we will look into the psychology of why humor works in advertising, what goes into making an ad funny and share six hilarious ad examples to inspire your next great advertisement for your brand.
Why Humor Works?
Humor is one of the most powerful tools an advertiser has in their arsenal. It can be used to capture attention, break through the clutter and create a connection with the audience. But why does humor work in advertising? There are actually a few reasons. First, funny ads are memorable. People are more likely to remember a funny ad long after they’ve forgotten the product it was promoting. For example, who can forget the Budweiser frogs or the Geico gecko? Additionally, funny ads tend to be shareable, which can help them reach a larger audience. And finally, when done well, funny ads are simply entertaining — which is always a good thing when you’re trying to sell something. At Wizard of Ads®, we believe entertaining ads are the currency that will purchase the attention of your customer. Contact us today to start making ads that both make an impact and generate growth in your business.
What Makes an Ad Funny?
Many factors go into making an ad funny, but let's look at it through a psychological lens. Generally, when people see or hear a funny ad, it puts them in a good mood. This is because the ad has triggered the release of dopamine, which is a neurotransmitter associated with pleasure. There are also interesting theories behind the psychological effects of funny ads. We'll go over three prominent ones that have been researched.
Superiority Theory
This theory suggests that funny ads make people feel better about themselves. The ad is essentially a way to boost their self-esteem by making them feel superior to the people in the ad. This is done by pointing out the flaws in the people in the ad and showing how the person watching the ad is essentially better than them. By doing this, the viewer can feel good about themselves and their choices.
Relief Theory
This theory implies that funny ads provide people relief from the stress of the day. The ad is a temporary break from the stress and allows people to laugh it off. To achieve this, you can use funny images, funny words or a funny story. For instance, the Old Spice ad with Terry Crews elicits relief because it uses a funny story about a man who turns into a gorilla.
Incongruity Theory
This theory conveys that people like funny ads because they are unexpected and don't fit with the context of the situation. The incongruity is what makes people laugh and can be in the form of an absurd image or a funny line of dialogue. To create this effect, you can use an unexpected image or juxtaposition in your ads such as a woman in a business suit holding a vacuum cleaner or a tough guy with a pink feather duster.
6 Funny Ad Inspirations
Now that you’ve got a better idea of why humor in ads work and the secret ingredients involved in funny marketing, let’s share some inspirational tricks of the trade.
Body Parts
The use of body parts in funny ads is a long-standing tradition in advertising. By exaggerating or manipulating body parts, advertisers can create funny and memorable ads that are sure to stand out from the competition. One of the most famous examples of funny body ads is the "Got Milk?" campaign. In one ad, a man's head is replaced with a cow's udder, complete with milk squirting out. This works because we see something that is not supposed to be there, and our minds immediately start trying to figure out what is going on. This funny confusion causes us to laugh, and the advertisers can get their message across seamlessly.
Bold Statements
Some of the most famous funny ads are those that use outrageous or over-the-top statements to get their point across. These ads often have a funny or surprising twist at the end that makes people laugh. One of the most famous funny commercials of all time was the Wendy's "Where's the Beef?" campaign. In these ads, a little old lady asks where the beef is in various fast food meals, and the burgers behind her get progressively smaller. The ads were funny because they poked fun at the other fast food chains' tiny burgers. This is effective because it gets people's attention and makes them curious about what the ad is selling.
Puns and Clichés
A good pun or cliché will certainly up your potential of creating a funny ad. They are funny because they are relatable, and people can quickly understand the joke. When used correctly, they can also be memorable, which is why they are so commonly used in advertising. Some of the most famous funny ads out there use clichés and puns. For example, Dollar Shave Club's "Shave Time. Shave Money" pun is simple, but it gets the point across. As for clichés, the catchphrase "I want to make love to you like I want to eat chocolate" from the Hershey's Kisses ad campaign plays on the cliche that chocolate is irresistible.
Optical Illusions Architecture Ads
Optical illusions alone will capture anyone's attention, but funny architecture ads take it one step further. By adding humor to the mix, these ads are sure to get a chuckle out of viewers. Take for example an ad from IKEA. The furniture company has incorporated an optical illusion into its design, making it look like the person is being squished by the furniture. This funny, weird ad is sure to grab attention and make people laugh. Architects and designers have also been using optical illusions in their ads for years. One of the greatest examples of this is the Department of Public Works campaign in the Netherlands. The ads feature anamorphic drawings that appear to be 3D when viewed from a specific angle.
Juxtapositions
Using juxtapositions in your ads is when you have two things that don’t usually go together and you put them together in an unexpected way. This can be great in getting people’s attention and making them laugh. The Kia Motors America commercial, "This or That" is a hilarious commercial that is a great example of this. In the commercial, hamsters are driving around in different colored Kia Souls to music. This juxtaposition of hamsters and cars is funny because it is unexpected. Hamsters are usually seen as small, cute creatures and cars are usually seen as big. This can lead to them remembering the ad long after they see it, which is obviously the goal of any advertiser.
Animal Humanization
Nothing is as entertaining as an animal that has human-like qualities or behaviors. And this is what funny ads capitalize on. These ads take something that we all recognize, like human behavior, and attribute it to an animal. People find these kinds of ads funny because they are unexpected and random. No one expects a duck to talk like a human or a dog to type on a computer. Take the famous Aflac commercials that have a talking duck as their mascot. The duck is funny and quirky, which makes the ads entertaining and memorable. The same could be said for the Geico gecko. They are both animals that are doing things that we would normally expect humans to do, and this is what makes us laugh.
It’s Time to Laugh Your Way to the Bank
As you can see, advertisements that produce fun, laughter and joy in your audience make a lasting impression. They have the potential to paint a positive image of your brand that puts it at legendary status. Humorous ads are all about intuitively knowing what will entertain your target audience and catch their attention. If you miss the mark, your funny ad will turn into a cringy ad… and nobody wants that. Luckily, we at Wizard of Ads® are here to ensure that doesn’t happen. We help businesses create hilarious, legendary ads that stand the test of time. Contact us today to start making ads that will not only win the hearts and minds of your customers but also win you optimal profitability.
No results found!
Frequently asked questions
Questions? We’ve got answers.
Why Wizard of Ads®?
Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:
Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.
Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.
Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.
Who Should Work with The Wizard of Ads®?
Wizard of Ads® offers services that start with understanding your marketing challenges.
We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.
Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.
What Do The Wizard of Ads® Actually Do?
Maximize Your Marketing Impact with Strategic Alignment.
Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.
Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.
What can I expect working with The Wizard of Ads®?
Transform Your Brand with Our Proven Process.
Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.
Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.
What Does A Brand-Foward Strategy Do?
The Power of Strategic Marketing Investments
Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.
While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.
Ready to transform your world?
(do it - you
deserve this)
deserve this)