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Lead Generation
The Amazing Science To Win More Leads When You Need More Leads Today
Your business is hungry. It needs to eat and its favorite food is a cold hard-cash salad. Check out the 4 elements of hype to capture...
Today your business is hungry. It needs to eat and its favorite food is a cold hard-cash salad. Whether you sell something today or not, your business is eating your cash, and then it’s going to look up at you with sad apologetic eyes and say, “Please sir, I want some more”. On a good month, there’s some leftover. More often, you’re left frustrated with the hunger pangs of a better way.
…but today you need more leads.
More leads mean more opportunities. More opportunity means more clients. More clients, more money, right? More leads come as a result of your reputation, your advertising, your presence (online and offline), and your selection of products and services being made available at a price people are willing to pay. With a great staff of talented people, you will sell your thing and make money. It seems simple – if they only knew, right? Let’s assume** you have a sound reputation, a reasonable presence online and off, and a desirable selection of goods and services at prices people are willing to pay. We will assume you have a staff capable of selling your thing given you have a sufficient number of leads. Therefore:
- To make more money, you need more clients, or to sell each client more.
- To get more clients, you need a powerful lead generation strategy.
- A better lead generation strategy will generate more leads, thus, fulfilling the cycle.
So what you want is a marketing plan that would generate you more leads quickly. A plan that:
- Stayed on budget to your expected revenue;
- Got the greatest reach, and therefore the greatest number of leads;
- That generate your desired revenue or more.
The science behind this is very straightforward, but you must be warned: It will not continue to work as effectively when used frequently and has a nasty side effect of brainwashing all of your potential customers to wait for sales events.
But today, your business must eat.
Here is the framework you use to get more leads TODAY:
- You must be incredibly intrusive. Call, email, text, radio, internet ads, and direct response mailers to as many people as you can possibly afford to reach. If you don’t make an overt effort to reach out to them, they will not make any effort to come to you. Be sure you are on a high frequency of repetition too, as every time your potential customer sleeps, their electrical memory is erased along with your message.
- Your offers must seem too-good-to-be-true! Since you haven’t established a relationship, your only chance of closing deals is to be the best deal in town. The bigger the price tag, the better the deal has to be. You’re wondering if this means your existing clients too? It sure does. After all, you called them. It will take a powerful offer to have them swing 180o from zero interest to coming in and entertaining any offer from you, in time and money. You have to make it worthwhile or they’re not coming.
- Like a hot air balloon, your offer has to be tethered to something logical. These are logic hooks. While you can get the right side of the brain emotionally charged with energy and exciting words, it won’t take long for the stuffy gatekeeper of the left brain to douse out that fire. With sound reasoning for showing up that doesn’t pull all the oxygen from their fire, you will generate an abundance of leads. Give them a verifiable and sensible sounding reason to show up and the left brain will allow the right brain to buy.
- Make it urgent. If you have no deadline people will procrastinate. If your customer doesn’t believe that they can miss out, then they will not be motivated to show up. When your prospect genuinely believes that you have something special to offer and that their access to it is legitimately limited by time or quantity, you will have an active lead. Just don’t mess it up when they show up under this pretense.
With this framework, Wizard of Ads™ can easily spend your marketing budget to chase your expected revenue. We can measure reach, and therefore measure the most likely outcome; given your sales team holds up their end of the bargain. When done with the proper retention frequency, you will see all the leads you had hoped for (just remember those nasty side effects of putting this strategy into play too often). But what if…what if you wanted more?
- More than running your business month-to-month?
- More than just some table scraps at the end of the month for you (if you’re lucky)?
- More than a basic salary, especially given the brain damage you get running your business?
- More than the ups and downs that keep you awake at night?
- More than hopes and prayers that the next “magic pill” will get you there?
- More than a fragmented and ad hoc marketing effort that never seems to fully connect with your customers?and much much more?
What if you could plant a garden? While you nurtured that garden, you continued to hunt, but you wouldn’t only hunt.
- Early settlers of North America hunted bison into near extinction.
- The cod fisheries were almost decimated in Eastern Canada when almost fished into extinction.
- The Maori people hunted a monstrous bird called the Moa into extinction.
And more brick and mortar retailers have faced bankruptcy in the past 4 years than any other time in history. The facts are plain and clear.
If you continue to do nothing but hunt, you will eventually run out of things to hunt. Then you will die.
Humans didn’t die though, right? That’s because we learned to farm…and hunt. It’s not all or nothing. It’s about shifting the balance over to farming while hunting with purpose. This is the modern Selling System™. Today though, let’s go hunting. Your business is hungry.** If you don’t have a sound reputation, a reasonable presence online and offline, and a desirable selection of goods and services at prices people are willing to pay, or if you don’t have a staff capable of selling your thing then we have more pressing things to discuss first.
Marketing
The Most Interesting 2001 Kia Spectra In The World
What do your product/service ads and descriptions say? Does it read like the ingredients on a can of soup or the J. Peterman Catalog?
What do your product/service ads and descriptions say? Does it read like the ingredients on a can of soup or the J. Peterman Catalog? Are you telling prospects how awesome you are? That you pay top dollar for trades? That you always have the best prices, best quality, act purely altruistically, making you the best to deal with? Did you try out a little social proof by posting up a testimonial of the ‘best experience’ Allison P. ever had?
Ain’t nobody interested in your game, son.
It’s time for us to have a chat. If you’re going to keep posting forgettable ads and product descriptions then you must accept that you are boring and irrelevant. There, I said it. Somebody needed to. It comes from a place of love.
You generate interest from being interesting.
-Ryan Chute
If we nerd out for a moment, it’s about surprising Broca and tantalizing the imagination. Only when a person can imagine themselves doing the thing you want them to do, can’t they actually do it. Did you catch that? Reread it if you must. Twice. It’s kind of a big deal. Screaming SALE SALE SALE every week makes you look kinda sad, really. You can lock down the pity sale, but nobody wants their personal brand aligned with the weak and desperate, so you’re going to have to sell it cheap. That means you’re going to have to be courageous, which means you’re going to be vulnerable. Contrary to traditional wisdom, this is the strongest, most powerful thing you can do for yourself. Tell me if you think this ad is interesting:
First thing’s first: If you can’t imagine yourself tearing up the streets in this whip without feeling embarrassed, then get out. Your ancestral bloodline is anemic, and you are dismissed. The Spectra does not tolerate weakness.
As for the rest of you – put your helmets on, because I’ve got a metaphysical bomb to drop.
I’ve discovered the secret to happiness.
No it’s not religion, drugs, or donating to charity.
It is the 2001 Kia Spectra.
The Spectra is not a car, it is a key that unlocks the door to Enlightenment.
Buddhist monks take vows of celibacy and meditate on top of mountains for their entire lives just to achieve Enlightenment. If only they knew that The Spectra can cut them to the front of that spiritual waiting line faster than a handicapped person at Disneyworld.
But how?
It’s a legitimate-sounding fact that the 2001 Kia Spectra inspired one of the most profound philosophical quotes of our time, back in the year two-thousand-and-fourteen A. D., by contemporary theologian T-Swift: “Haters gonna hate.”
Those brave enough to publicly grip the steering wheel of The Spectra are immediately illuminated with a divine light of realization: whether rich or poor; beautiful or ugly; intelligent or Republican; someone is going to hate on you, no matter who you are or what you do.
So screw trying to impress those people. Save some money and drive a 2001 Kia Spectra. Automatic. Because haters gonna hate anyway. And that, my friends, is the secret to happiness.
At this point you might think: You’ve just told me the secret, why buy the car?
Well Neo, there’s a difference between knowing the path and walking the path.
To drive The Spectra is to walk the path.
This sheet metal muse inspires in its owner a baseless sense of stratospheric self-esteem. The amount of confidence it takes to drive it is equal to the balls it must’ve took the first guy to ever bungee jump.
Nothing builds character like having to rely on the quality of your personality rather than the attractiveness of your car. The more unattractive your car, the more attractive your personality has to be. The Spectra is unattractive, therefore, because of physics, your personality will become attractive. That’s just science.
The Spectra also comes with its own Invisibility cloak. It’s an unassuming blender. This car is so far under the police radar it’s like a submarine sneaking across enemy lines. Just like that time Mexico invaded Canada, nobody sees it coming.
Didn’t know that Mexico invaded Canada?
Exactly.
The Spectra doesn’t run on horsepower; it runs on donkey power. Know who else relied on donkey power for transportation? The mother of Jesus, that’s who.
Like Eminem in 8 Mile; David versus Goliath; the Spartans at Thermopylae; and most likely your checking account balance, The Spectra has nothing to lose.
And only those with nothing to lose can afford to go after their dreams holding nothing back.
So, what are your dreams? Have they been eluding you? Then sneak up on ‘em in a 2001 Kia Spectra. They’ll never see ya comin’.
$800 bucks American.
Instead of remaining boring and forgettable, why not be interesting and memorable, like Asia Gregg. If you can’t write like this…but you courageously want this to be your thing…give her a call. She can write about your most interesting thing in the world too!
Be strong. Be brave. I believe in you. Good selling.
Marketing
What 18,500 Condoms And A Bungee Jumper Teaches Us About Brilliant Marketing
So a guy buys 18,500 condoms. What does he do with them? Well, braids them into a condom bungee cord, of course.
So a guy buys 18,500 condoms, right?
(Stop me if you’ve heard this one already.)
And no, that’s not a typo.
I’m talking eighteen THOUSAND five HUNDRED condoms.
That this guy had.
What did he do with them?
(What any of us would do, probably.)
He braided them into a bungee cord.
And then he tied himself to that condom bungee cord, and he jumped off a bridge.
And he LIVED. Because it WORKED.
Wanna know the most incredible part of that story? About a guy using 18,500 condoms as a literal lifeline?
Not ONE major condom brand ran with it.
I mean...
I am so freaking disappointed. And I’ve been grumbling about this for YEARS.
Talk about braiding an entertaining message with your product.
I thought that EVENTUALLY a condom brand would spark up and capitalize on this video.
But no.
This guy didn’t even do it as a publicity stunt for a certain company.
He just did it because (and again, I swear I’m not making this up) he wanted to “recreate the virgin experience” of his first bungee jump.
YOU GUYS.
IT IS SO ON THE NOSE.
FOR A CONDOM BRAND.
THAT IT HURTS.
UGH.
Anyone wanna throw down on a humorous condom startup just so we can use this video?
Also, if you had to come up with a name for a condom brand (without getting a cease and desist from Nutter Butter) what would it be?
“So, In A Nutshell...” (Y’know like, what you say when, you want someone to… wrap it up?)
Sorry.
No. I apologize for nut-thing.
Lead Generation
How To Avoid Running Off Good Prospects Once Your Marketing Starts Working
Let’s discuss the disconnect between your sales and marketing strategies.
The angst was palpable as Jeff squeezed out, “We just need more leads.”
Jeff believes that his business is a numbers game. “Double the traffic, double my sales.” Simple, right? Jeff doesn’t believe that his trade area will ever wise up to his ways...that the supply of viable prospects is endless.
Jeff is missing a single crucial element; the buying experience. You see, today’s close rate dictates tomorrow’s sales opportunities. For it is the sale that signifies the consumer’s confidence in you.
And too often it falls through the cracks at Jeff’s company. Since it doesn’t show up on his P&L, and he hasn’t seen any bad reviews from the work he didn’t do, Jeff’s unsold prospects went unnoticed.
So Jeff assumed all he needed was more leads.
“Jeff”, I asked, “if you’re only closing 2 out of 10 customers, doesn’t that mean you are disappointing 8? You’ve left them uncertain enough to keep looking, teaching them to avoid dealing with you again...or to even seek you out in the future”.
Some businesses will run customers off faster than a good ad writer can bring them in. But still, they tell that ad writer, “We just need more sales opportunities. Double our traffic and we’ll double our sales.”
What Jeff’s company really needs, of course, is to increase his close rate. And the secret to increasing your close rate is to start with aligning the personality of your sales process with the personality of your advertising.
But that will never happen as long as your sales team remains untethered from your marketing team.
It’s easier to grow a company that closes 6 out of 10 sales opportunities than it is to grow a company that closes only 2 out of 10. Straightforward math would tell you that it should be only 3 times easier, but then you’d be forgetting about the exponential impact of customer referrals. So think 5 to 10 times easier, instead.
There are exceptions, of course. A company with a truly extraordinary product can utterly botch their sales training and customer service and still do just fine.
But let’s talk about that disconnect between your sales strategy and your marketing strategy.
This is a blind spot shared by the majority of North American companies.
I asked Jeff to think of those people in his company who respond to customer inquiries as your first responders. These first responders include the people who answer telephones and who respond to emails and to live chat inquiries on your website. And then, of course, there are your salespeople and technicians.
“Jeff, your first responders are continuing a conversation that started with your advertising. Your customer has clear expectations about who they expect your people to be and how they expect your people to act”, I said.
When your first responders speak and act differently than your customer expected, that customer feels ambushed and betrayed. Remove this disconnection by being the company your customer believes you to be, and you’ll see your close rate climb faster than a happy squirrel running a fresh nut up a tree.
Strong ad campaigns communicate a distinctly memorable “personality” that distinguishes your company from the competition. Rippling that attractive personality through your advertising is especially important when the public perceives your products and services to be essentially the same as those of your competitors.
As my Partner, Roy always says, “Win the heart of the people and the mind will follow. The mind will always create logic to justify what the heart has already decided”.
A great ad writer knows how to gently persuade the public into loving you.
Now all you have to do is be the company the public loves.
And now you know the hidden danger of great advertising.
“Jeff, do your ads communicate a distinctly memorable personality?”
Jeff shakes his head no.
“Then we need to help you create a strong ad campaign first.”
“Is your sales strategy independent from your marketing strategy?”
Jeff nods, understanding.
“Then while we are building your marketing strategy, we will get to work aligning your buying experience with what we’re going to promise in your ads.”
Let’s start by using the signature phrases that make your ads famous.
FOLLOW UP: Jeff has been a devote client of the Wizard of Ads™ since 2017. His $2 million home service company finished 2020 just a smidgen over $12 million.
Are leads unpredictable and light because people don’t know about you, or because they do?
Written and edited together with Roy H. Williams.
Leadership
This Simple Formula Makes Truly Presidential Presentations That Inspire Action
What you say has to be more interesting than what the audience was previously thinking, and a reliable way to be more interesting is to...
OKAY WOAH.
Let’s just pause a second to appreciate that truly Presidential Presentation...
The principles that Manley preaches are ESSENTIAL to capturing and holding attention. Be it short ads, long copy, presentations, or public speaking... the greatest of the great employ the Hook, Book, Look, and Took method.
We’re going to expand on crafting your Hook, because it is THAT important. The point of the Hook is to get their attention so you can lead them where you want them to go (like, a call to action.)
Manley says that 50-60% of his time is spent crafting the perfect hook, honing it to a fine point, and polishing it. (Like a spear. To impale you. Because when someone’s got you on the business end of a spear, you listen.)
The quickest way to be more interesting is to surprise. The quickest way to surprise is to make them laugh. And since Manley *wisely* states that you NEED humor in your presentation (thank you Manley!) we’re gonna talk about that too.
Here are three ways to impale surprise your audience with a strong hook.
1. Draw a line in the sand.
State a strong opinion, so people have no doubt as to what side of the line you stand on.
Like Manley’s: “Every restaurant basically serves the same thing: beef, chicken, or fish. The only thing that separates McDonalds from Ruth’s Chris is the preparation and the presentation.
This premise is strong because it leaves no doubt as to what Manley’s opinion is and which side of the line-in-the-sand he stands on.
If you start with a weak opinion or premise, you’re dead in the water. A weak premise is a subject without an angle or your own point of view. You need a strong premise on which to expand and build the rest of your presentation. It’s your foundation.
So how do we make a strong premise, a line-in-the-sand statement?
A line in the sand has these three ingredients:
Subject + Premise + Angle
Subject and premise are different. A subject is the thing being discussed; the topic.
A premise is the subject + the 5Ws (who, what, when, where, why. And How.) You can of course combine more multiple Ws and throw in a How.
Subject = Topic
Premise = Subject + 5Ws / How
Line-In-The-Sand = Premise + Angle
The angle is your specific opinion or point of view (POV), which gives the premise its strength and makes it a line-in-the-sand (or, LITS.)
If Manley were just to say that all restaurants basically serve the same thing, beef chicken or fish, and left it at that, then he’d have a weak premise with no punch. (Yes, all restaurants serve food. Thanks for that hot take Manley. What’s your point?) But because he gives it an angle; “The only thing that separates McDonalds from Ruth’s Chris is the preparation and the presentation,” we now have an insightful way of looking at restaurants.
LITS = Restaurants (Subject) + Serve the same thing (5Ws/H) + Only difference between McDonalds and Ruth’s Chris is prep and presentation (Angle)
Anyone can do this. It just takes practice. Manley’s a genius at strong premises because he does it every week.
2. Make a claim that cannot possibly be true.
“It wasn’t the truth when I began the sentence, but it became the truth before I finished it.” - Roy Williams
We’re not talking about lying. The claim doesn’t have to be even close to realistic. In fact, the more exaggerated and outlandish the claim, the more permission it gives you and the audience to go along with the joke.
How can you implement this in a presentation?
Two simple ways are using exaggerated statistics and made-up Webster definitions. These are fun ways to encourage the audience to go along with the joke.
“Webster defines ‘tomorrow’ as a mystical land where 99% of all your productivity, motivation, and achievement are stored.”
“Webster defines ‘tradition’ as peer pressure from dead people.”
“Studies show that seventy-eight percent of statistics are made up on the spot.”
“A recent survey found that over 55% of people who start an online business do so because they hate wearing pants.”
Don McMillan has a great bit about making outlandish claims using statistics:
3. Deny a common truth.
“The opposite of a fact is a falsehood, but the opposite of one profound truth may very well be another profound truth.” - Niels Bohr
Denying a common truth is about opposing something we’ve been conditioned to accept as true.
Example: Let’s look at comedian Bill Burr’s take on marriage. A common “truth” is that most people are supposed to get married; it’s just what you do. Ol’Billy Boy denies that common truth:
“Lemme ask a question, why the hell do people keep getting married? Isn’t anybody looking at the stats? What’s it, like 3 out of 4 marriages go right down the drain now? People, if you were going skydiving and they told you that three out of four parachutes weren’t gonna open…. You’d be like, ‘Yo forget it I’m not going!’ I don’t like those odds.”
Subject = marriage
Premise = marriage + why
Strong premise = marriage + why + unique view (analogy)
This is one of Bill’s most famous bits. Notice how it’s not even necessarily that wild of a premise. But the way he denies this common truth is what makes it special. A popular technique for denying a common truth is to use analogy. Analogy is a great way of imposing your unique perspective on a topic to create a strong premise. On the surface, the topics of marriage and skydiving aren’t related. But when you compare them with the purpose of showing how alike they are, you introduce an incongruity.
When our brains stumble upon an incongruity, we naturally focus on it, because we have a need to solve the puzzle. Incongruity is surprising, and surprise is the quickest way to get attention.
What are some other ideas you’ve been conditioned to believe are true?
A helpful way of finding common truths to deny is to google common idioms and cliches. You can easily tailor these to your presentation subject. “Sales cliches” and “business idioms” return a lot of ammo. Other topics like travel, meetings, airports, PowerPoint presentations, public speaking, etc. also deliver a lot of potential material.
Is there a way you could turn those truths on their heads and make a case for the opposite? (Hint: there’s never not a way.)
**Bottom line:**To get their attention, what you say has to be more interesting than what the audience was previously thinking. And a reliable way to be more interesting is to surprise them.
Advertising
The Biggest Advertising Mistake Home Service Businesses Make
You already know all of the biggest mistakes you make in your business but the real question is if you know the one big mistake that matters?
Google “The biggest advertising mistake small businesses make.” Go ahead, Google it. I’ll wait. I mean, I’ll tell you anyway, but I just want you to get some perspective on what the most talked-about small biz no-nos are.
If you actually took the time to do that, no doubt you noticed dozens of articles hovering around the same structure of “The [insert arbitrary number here] Biggest Advertising Mistakes Small Businesses Make.” And if you went one step further and skimmed any of those articles, you’ll notice a pattern. They’re all talking about the same bloopers:
- Going for clever over clarity.
- Lack of a Unique Selling Proposition.
- Focusing on features over benefits.
- Failing to talk about the customer in the ads.
- Not having a [good] website.
- Not engaging on social media.
Sure, these are common mistakes, but could any of them really contend as the BIGGEST mistake?
I propose a hearty “Nope.”
The number one advertising mistake that most small businesses make has little to do with how pretty their website is or how many times a day they tweet something.
Size isn’t a factor either, because both one-man-shows and giant corporations commit this blunder constantly.
This mistake is the reason behind low time-on-page and time-on-site metrics. It’s why word-of-mouth advertising is nonexistent. It’s why, in the customer’s eyes, you are no different than your competition. It’s why they price shop. It’s why customer acquisition is expensive and time consuming.
No, the REAL biggest advertising mistake is:
Having a dickless message.
“A dickless message?”
Yes, a dickless message. Stay with me.
Getting people’s attention is the biggest barrier to getting paid. You might have the most effective problem-solving widget on the market, but that doesn’t mean squat if no one knows about it.
This is why you MUST advertise your brand in a way that turns people's heads by being new, surprising, and opinionated. A bold message that comes out of the corner swinging. A position over which you’ve drawn a line in the sand. A hill you’re willing to die on. Strong statements dominate ambiguous statements, always.
One day back when I rode the school bus, our regular bus driver was sitting in the front seat while coaching a student-driver-bus-driver, who was at the wheel. Everything’s going smooth, when the journeyman bus driver says to the apprentice, “We’re running late, so you’re gonna have to push it, but don’t speed.” I clearly remember the look of confusion on the apprentice’s face, framed in the giant rearview mirror.
“Push it, but don’t speed.”
Poor woman blew a fuse trying to understand what that meant.
Push it, but don’t speed… This phrase has bounced around my head for over 20 years.
As much as it bugs me, I’ve found it a useful way to understand brands that want to be "wacky," but not too crazy.
Most businesses want their ads to be different... but not too different.
Not too hot, not too cold, just right.
(I never liked Goldilocks. That story sucks.)
Point being, they seem to want to punch it as long as they don't go above the "recommended" speed limit. They want memorable ads, but they're not willing to say what will actually make them memorable.
The ugly truth is: Most ads are written to be inoffensive, not persuasive.
“If you’re not getting complaints, then you’ve got a dickless message.” – Roy H. Williams
Quick anatomy lesson:
There’s an area of your brain called Broca. Broca is the front door to your conscious awareness, and it hates – hates – predictable patterns. Anything that Broca has seen or heard before is not getting through that front door.
The good news? Most companies are unaware of this. This is your leverage. This is your competitive advantage.
If you want to get your foot in Broca’s door, you’ve got to uppercut with a message that breaks the predictable patterns of today’s dishwater advertising.
Breaking patterns and surprising people - truly surprising them - is always going to rub a few of them the wrong way. That's just the way it is, and the sooner you can get over your fear of offending even ONE person, the closer you'll get to creating ads that are memorable.
Take the plunge already.
Playing inside the bounds is how you get ignored, and people desperately want to ignore ads. When you play outside the bounds, they can’t ignore you.
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Frequently asked questions
Questions? We’ve got answers.
Why Wizard of Ads®?
Are you ready to transform your business into a distinctive, emotionally resonant brand? Here's why hiring Ryan Chute and Wizard of Ads® Services is the game-changer your business needs:
Distinctiveness Beyond Difference: Your brand must be distinctive, not just different, to stand out. We specialize in creating emotional connections with your customers to make your brand unforgettable.
Building Real Estate in the Mind: Branding with us helps your customers remember your brand when they need your service again, creating a lasting impression.
Value Proposition Integration: We ensure that your brand communicates a compelling value proposition that resonates with your audience, creating a powerful brand strategy.
Who Should Work with The Wizard of Ads®?
Wizard of Ads® offers services that start with understanding your marketing challenges.
We specialize in crafting authentic and disruptive brand stories and help build trust and familiarity with your audience. By partnering with Wizard of Ads®, you can transform your brand into one people remember and prefer. We understand the power of authentic storytelling and the importance of trust.
Let us elevate your marketing strategy with our authentic storytelling and brand-building experts. We can take your brand to the next level.
What Do The Wizard of Ads® Actually Do?
Maximize Your Marketing Impact with Strategic Alignment.
Our strategy drives everything we do, dictating the creative direction and channels we use to elevate your brand. Leveraging our national buying power, we ensure you get the best media rates for maximum market leverage. Once your plan is in motion, we refine our strategy to align all channels—from customer service representatives to digital marketing, lead generation, and sales.
Our goal is consistency: we ensure everyone in your organization is on the same page, delivering a unified message that resonates with your audience. Experience the power of strategic alignment and watch your brand thrive.
What can I expect working with The Wizard of Ads®?
Transform Your Brand with Our Proven Process.
Once we sign the agreement, we visit on-site to uncover your authentic story, strengths, and limitations. Our goal is to highlight what sets you 600 feet above the competition. We'll help you determine your budgets and plan your mass media strategy, negotiating the best rates on your behalf.
Meanwhile, our creative team crafts a durable, long-lasting campaign designed to move your brand beyond mere name recognition and into the realm of household names. With an approved plan, we dive into implementation, producing high-quality content and aligning your channels to ensure your media is delivered effectively. Watch your brand soar with our comprehensive, strategic approach.
What Does A Brand-Foward Strategy Do?
The Power of Strategic Marketing Investments
Are you hungry for growth? We explain why a robust marketing budget is essential for exponential success. Many clients start with an 8-12% marketing budget, eventually reducing it to 3-5% as we optimize their marketing investments.
While it takes time to build momentum, you'll be celebrating significant milestones within two years. By the three to five-year mark, you'll see dramatic returns on investment, with substantial gains in net profit and revenue. Discover how strategic branding leads to compound growth and lasting value. Join us on this journey to transform your business.
Ready to transform your world?
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